Mextures
56
Quality Score
Solid
Mextures
Medium confidence
✍️ bumetric analysis
“
Mextures is an iOS app from MEREK DAVIS COM, LLC in the Photo & Video category, currently rated 3.4★ across 261 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 56: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (157 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $375K · 11× MRR multiple
💸
~2.1× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
11× MRR
👥 Estimated audience size
36K
Lifetime downloads (US-equivalent)
Monthly active
6.5K
Daily active
1.9K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 39/100MID TIERno growth momentumRevenue Strength
3.7
Product Quality
4.7
Market Position
1.8
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
5.0
Founder Strength
5.4
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.36★ across 261 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1225d ago — possibly dormant.
- ⚠️ Risk: Elevated — dormant (1225d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($26K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 14 of 14 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| frequent crashesREVIEW | −$2,000 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Below-average rating (3.4★)METRIC | −$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Early-stage install base (261 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.9.2
Fixed a very annoying bug where the photo library would show up out of order.
Other minor bug fixes and improvements.
Thanks for continuing to support us! Please reach out if you have any questions or suggestions.
Other minor bug fixes and improvements.
Thanks for continuing to support us! Please reach out if you have any questions or suggestions.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mextures
- Developer
- MEREK DAVIS COM, LLC
- Bundle ID
- com.merekdavis.Mextures
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Textures // Overlays // Filters.
- Description
- Effortlessly edit your images with our iOS app or download Mextures desktop resources with our extensive library of film-like textures, authentic LUT film presets, and professional-grade workflows. Mextures makes it easy to find your own unique editing style. Get film grain effects, film camera effects with you iPhone, Photoshop, Lightroom, Pixelmator, Final Cut Pro, and more.
- Founded
- Not found
- HQ / Address
- 1495 East Baseline Road Gilbert, AZ, 85233 United States
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $26.3K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth261 ratings+-41% lifetimeShow 3-year history estimate ▾
Tracked (58 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $1.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
AppStore App of the year winner. Featured by Cosmopolitan Magazine, Men's Journal, Mashable, CNET, Uncrate, Cult of Mac, Fstoppers, AppAdvice, and more.
Mextures is the best app for applying dust and film grain, textures, light leaks and beautiful gradients to your images in seconds. No app is faster. And with our non-destructive workflow, you can make changes to your layers at any time during your editing process. Fine-tune your edits with photo adjustments and then save and share your edit for future use.… View full description on the official store →
Mextures is the best app for applying dust and film grain, textures, light leaks and beautiful gradients to your images in seconds. No app is faster. And with our non-destructive workflow, you can make changes to your layers at any time during your editing process. Fine-tune your edits with photo adjustments and then save and share your edit for future use.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 157 MB🔞 4+📱 iOS 12.0+🔖 v2.9.2🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 3.90 → 3.36 (dropped 0.54★)
2026-05
💲
Went paid — introduced $1.99 price point
2026-03
⭐
Rating ↑ 3.10 → 3.90 (improved 0.80★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 3.91 → 3.10 (dropped 0.81★)
2014-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2014-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2014-04
🚀
First tracked snapshot — initial data captured
2014-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
🌍
Multi-Country Performance
Available in 6 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 3.35632★ | 261 | 3.35632★ this version |
| 🇬🇧 GB | 3.28205★ | 39 | 3.28205★ this version |
| 🇫🇷 FR | 4★ | 14 | 4★ this version |
| 🇯🇵 JP | 2.90909★ | 11 | 2.90909★ this version |
| 🇨🇦 CA | 3.19355★ | 31 | 3.19355★ this version |
| 🇧🇷 BR | 3.75★ | 12 | 3.75★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mextures: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why medium confidence: 261 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mextures make per month?▴
Based on our ML-calibrated revenue forecast, Mextures earns approximately $26K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mextures?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mextures?▴
Mextures is published by MEREK DAVIS COM, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mextures's BU Score?▴
Mextures has a BU Score of 56/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.