Mixbook | Create Photo Books
73
Quality Score
Strong
Mixbook | Create Photo Books
High confidence
✍️ bumetric analysis
“
Mixbook | Create Photo Books is an iOS app from Interactive Memories, Inc. in the Photo & Video category, currently rated 4.8★ across 13,017 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 73: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (151 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 17× MRR multiple
💸
~0.7× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
1.8M
Lifetime downloads (US-equivalent)
Monthly active
320K
Daily active
96K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.7
Product Quality
9.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
3.2
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.76★ across 13,017 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (13,017 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.5.4
- Minor tweaks and fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mixbook | Create Photo Books
- Developer
- Interactive Memories, Inc.
- Bundle ID
- com.mixbook.app
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 17+
- Languages
- EN, ES
Company
- Website
- www.mixbook.com
- Tagline
- Rated #1 in photo books
- Description
- Mixbook offers unrivaled designs for remarkably crafted photo books and other personalized photo products, all 100% customizable. Discover the latest deals.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $5.3K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/mixbook · instagram instagram.com/mixbook · tiktok tiktok.com/@mixbook · twitter x.com/mixbook · youtube youtube.com/mixbook
- Not found
- Phone
- Not found
- Contact page
- mixbook.com/l/support
- About page
- mixbook.com/about-mixbook
📈Ratings growth13,017 ratings+104% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
CREATIVITY MADE EASY
Get started with thousands of beautiful themes for every occasion. From family vacations, weddings, anniversaries, baby showers, birthdays, yearbooks, holidays, graduations, and more. Or, start from a blank template. Our mobile-friendly Mixbook Studio lets you design an amazing photo book in minutes, without the need for any design skills. “You can customize everything to your liking” - Good Housekeeping
EASILY TELL YOUR STORY
AI-powered features like Memories (app exclusive) and Auto-Create identify your best photos and help you start creating.… View full description on the official store →
Get started with thousands of beautiful themes for every occasion. From family vacations, weddings, anniversaries, baby showers, birthdays, yearbooks, holidays, graduations, and more. Or, start from a blank template. Our mobile-friendly Mixbook Studio lets you design an amazing photo book in minutes, without the need for any design skills. “You can customize everything to your liking” - Good Housekeeping
EASILY TELL YOUR STORY
AI-powered features like Memories (app exclusive) and Auto-Create identify your best photos and help you start creating.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 151 MB🔞 17+📱 iOS 18.0+🔖 v4.5.4🔄 updated 0d ago🌐 EN, ES📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.52 → 4.77 (improved 1.25★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.70 → 3.52 (dropped 1.18★)
2026-03
⭐
Rating ↑ 3.52 → 4.70 (improved 1.18★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2022-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-09
⭐
Rating ↓ 4.22 → 3.90 (dropped 0.32★)
2021-09
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-07
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2021-06
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — mixbook.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · Anthropic · Google Workspace · OpenAI · SendGrid
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.62154★ | 650 | 4.62154★ this version |
| 🇧🇷 BR | 5★ | 6 | 5★ this version |
| 🇨🇦 CA | 4.71856★ | 3,745 | 4.71856★ this version |
| 🇩🇪 DE | 4.42856★ | 21 | 4.42856★ this version |
| 🇫🇷 FR | 4.5625★ | 32 | 4.5625★ this version |
| 🇬🇧 GB | 4.67939★ | 655 | 4.67939★ this version |
| 🇮🇳 IN | 4.75★ | 4 | 4.75★ this version |
| 🇯🇵 JP | 4.42856★ | 7 | 4.42856★ this version |
| 🇺🇸 US | 4.76171★ | 13,131 | 4.76171★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mixbook | Create Photo Books: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why high confidence: 13,017 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mixbook | Create Photo Books make per month?▴
Based on our ML-calibrated revenue forecast, Mixbook | Create Photo Books earns approximately $5.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mixbook | Create Photo Books?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mixbook | Create Photo Books?▴
Mixbook | Create Photo Books is published by Interactive Memories, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mixbook | Create Photo Books's BU Score?▴
Mixbook | Create Photo Books has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.