Modern Essentials Plus
50
Quality Score
Solid
Modern Essentials Plus
Low confidence
✍️ bumetric analysis
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Modern Essentials Plus is an iOS app from AromaTools in the Health & Fitness category, currently rated 3.9★ across 13 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 50: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.8K/mo · 244 ratings · 3.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Health & Fitness complexity ×1.40 | +$20K |
Total estimate
$70K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$20K
↳ What it would sell for · not monthly revenue
Marketplace range $15K – $25K · 14× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
3.1
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.4
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.92★ across 13 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| Established app (7y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (13 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.6.1
Updated for latest devices and OS versions. Fixed a couple bugs and navigation issues.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Modern Essentials Plus
- Developer
- AromaTools
- Bundle ID
- com.aromatools.MEPlus
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- AromaTools | Essential Oil Tools & Resources
- Description
- With the right tools it's simple to properly share and use essential oils. AromaTools offers essential oil education resources, accessories and supplies.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.5K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/AromaTools · instagram instagram.com/aromatools · twitter outofthesandbox.com · youtube youtube.com/user/AromaTools
- service@aromatools.com
- Phone
- 0 1-866-728-0070
- Contact page
- aromatools.com/collections/immune-sup…
- About page
- aromatools.com/pages/about-us
📈Ratings growth13 ratings+550% lifetimeShow 3-year history estimate ▾
Tracked (45 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $3.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Get your dōTERRA® oils game on—anytime, anywhere—with the #1 app for Wellness Advocates!
Modern Essentials® Plus delivers all you need to know for using, sharing, and succeeding with essential oils. It is the most comprehensive app for all dōTERRA® oils, blends, and products!
Two ways to get going:
• “Basic” app—thousands of uses for dōTERRA® oils and blends for a low, one-time fee.
• “Full Access” monthly or yearly subscription—features noted below with an asterisk (*).
Here’s the in-depth information included for each dōTERRA® oil and blend:
• Primary uses… View full description on the official store →
Modern Essentials® Plus delivers all you need to know for using, sharing, and succeeding with essential oils. It is the most comprehensive app for all dōTERRA® oils, blends, and products!
Two ways to get going:
• “Basic” app—thousands of uses for dōTERRA® oils and blends for a low, one-time fee.
• “Full Access” monthly or yearly subscription—features noted below with an asterisk (*).
Here’s the in-depth information included for each dōTERRA® oil and blend:
• Primary uses… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 27 MB🔞 17+📱 iOS 16.6+🔖 v1.6.1🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 1.90 → 3.92 (improved 2.02★)
2026-05
💲
Went paid — introduced $3.99 price point
2026-03
⭐
Rating ↓ 3.50 → 1.90 (dropped 1.60★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 1.84 → 3.50 (improved 1.66★)
2018-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2018-11
⭐
Rating ↑ 2.50 → 2.86 (improved 0.36★)
2018-11
⭐
Rating ↑ 2.00 → 2.50 (improved 0.50★)
2018-11
⭐
Rating ↑ 1.25 → 2.00 (improved 0.75★)
2018-10
🚀
First tracked snapshot — initial data captured
2018-10
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 5★ | 1 | 5★ this version |
| 🇧🇷 BR | 3.5★ | 2 | 3.5★ this version |
| 🇨🇦 CA | 4★ | 4 | 4★ this version |
| 🇩🇪 DE | 3.5★ | 2 | 3.5★ this version |
| 🇫🇷 FR | 5★ | 1 | 5★ this version |
| 🇬🇧 GB | 3★ | 2 | 3★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 3.92308★ | 13 | 3.92308★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
More by AromaTools
View all →📦 Portfolio summaryINDIE studio
4apps·$5K/mocombined
Lead-app heavy — top app contributes 67%
About this analysis
Why low confidence: only 13 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
Modern Essentials Plus is a early-stage iOS app in the health & fitness space with weak public traction — only 13 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Modern Essentials Plus make per month?▴
Our model estimates Modern Essentials Plus earns roughly $1.5K/mo, but with only 13 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like Modern Essentials Plus?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Modern Essentials Plus?▴
Modern Essentials Plus is published by AromaTools on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Modern Essentials Plus's BU Score?▴
Modern Essentials Plus has a BU Score of 50/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.