How much does mood.camera make per month?

Based on our ML-calibrated revenue forecast, mood.camera earns approximately $31K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like mood.camera?

Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes mood.camera?

mood.camera is published by Alex Fox on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is mood.camera's BU Score?

mood.camera has a BU Score of 71/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

mood.camera

Quality Score

Strong

mood.camera

Name: mood.camera — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: mood.camera revenue, mood.camera app analytics, mobile app revenue estimate, Photo & Video revenue, iOS app revenue

Medium confidence

4.8 ✍️ Editor

✍️ bumetric analysis

“

mood.camera is an iOS app from Alex Fox in the Photo & Video category, currently rated 4.8★ across 444 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 71: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$500

per month

→

12-mo forecast

$437 – $1575

per month

→

24-mo forecast

$405 – $3644

per month

INDIE tier

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Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$80K

↳ What it cost to build · not monthly revenue

Likely range $60K – $110K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~3 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Photo & Video complexity ×1.55	+$27K

Total estimate $80K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$500K

↳ What it would sell for · not monthly revenue

Marketplace range $375K – $700K · 16× MRR multiple

💸 ~6.2× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.7 (premium)	+15%
⭐ Small user base (<1K ratings)	-8%

Final multiple 16× MRR

👥 Estimated audience size

62K

Lifetime downloads (US-equivalent)

Monthly active

11K

Daily active

3.3K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Photo & Video engagement	~140 installs / rating
🔁 Photo & Video D30 retention	18%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🔬

How we forecast this revenue

LOW CONFIDENCE

Baseline

$500/mo · ML-estimated from 234 triggers

Growth rate

+6.0% MoM · INDIE tier baseline (compound monthly)

Direction

Headwinds: low defensibility moat

6 months

$426 – $993

12 months

$437 – $1.6K

24 months

$405 – $3.6K

Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Early-stage solo · 44/100INDIE TIERexpected for tier

Growth Velocity

5.0

Founder Strength

5.5

Product Quality

6.7

Revenue Strength

2.7

Monetization Maturity

1.0

Defensibility

2.5

Market Position

2.0

Operational Safety

10.0

💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
⭐ Quality: 4.79★ across 444 reviews — solid.
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K. Portfolio play ($31K/mo combined) commands premium.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Excellent rating (4.8★)METRIC		+$2,200
worth every pennyREVIEW		+$2,000
5 starREVIEW		+$1,800
excellent appREVIEW		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600
Early-stage install base (444 ratings)METRIC		+$400
Single-language (English only)METRIC		−$400
Growing app (2y old)METRIC		+$200

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v2.0.2

- Improved logic for checking purchases to fix a rare bug where users could get locked out when they did not have an internet connection.
- Small tweaks and improvements to the v2.0 rendering pipeline.
- Bug fixes.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: mood.camera
Developer: Alex Fox
Bundle ID: com.alexfox.camx
App Store URL: Open in App Store
Category: Photo & Video
Content rating: 4+
Languages: EN

Company

Website: Not found
Tagline: mood. camera
Description: A point-and-shoot camera that captures natural photos with authentic film character, straight out of your iPhone.
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Available

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $31.7K/mo
Top-grossing rank: Outside top 100 in US Photo & Video
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Socials: instagram instagram.com/brandonL
Email: Not found
Phone: Not found
Contact page: mood.camera/support
About page: Not found

📈Ratings growth444 ratings+1830% lifetimeShow 3-year history estimate ▾

Tracked (46 weeks) Pre-tracking estimate (26 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

mood.camera is a point-and-shoot camera that captures natural photos full of character, straight out of your iPhone, without any editing. Instead of chasing ever-sharper and perfectly exposed images, mood.camera focuses on making photography fun and giving your photographs soul.

The custom image processing pipeline gives you photos with realistic film grain, cinematic halation and a rich colour palette. mood.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 47 MB🔞 4+📱 iOS 16.0+🔖 v2.0.2🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Paid

📅

What Worked™ · Development Pipeline

6 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2025-08

📈

Crossed 100 ratings — social-proof flywheel kicking in

2024-12

📈

Crossed 50 ratings — social-proof flywheel kicking in

2024-05

⭐

Rating ↓ 4.78 → 4.40 (dropped 0.38★)

2024-05

📈

Crossed 10 ratings — social-proof flywheel kicking in

2024-04

⭐

Rating ↓ 5.00 → 4.60 (dropped 0.40★)

2024-04

🚀

First tracked snapshot — initial data captured

🌍

Multi-Country Performance

Available in 9 of 9 monitored markets

Market	Rating	Reviews	Current version
🇦🇺 AU	4.8★	45	4.8★ this version
🇧🇷 BR	4.93939★	33	4.93939★ this version
🇨🇦 CA	4.84706★	85	4.84706★ this version
🇩🇪 DE	4.8951★	143	4.8951★ this version
🇫🇷 FR	4.7619★	84	4.7619★ this version
🇬🇧 GB	4.93519★	108	4.93519★ this version
🇮🇳 IN	4.688★	125	4.688★ this version
🇯🇵 JP	4.875★	8	4.875★ this version
🇺🇸 US	4.79295★	454	4.79295★ this version

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for mood.camera: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →