My Town : School
61
Quality Score
Solid
My Town : School
Medium confidence
✍️ bumetric analysis
“
My Town : School is an iOS app from My Town Games LTD in the News category, currently rated 4.5★ across 1,375 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 61: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.2K/mo · 79K ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (261 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
👥 Estimated audience size
165K
Lifetime downloads (US-equivalent)
Monthly active
24K
Daily active
11K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
7.0
Product Quality
8.1
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
7.5
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.5★ across 1,375 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 606d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (606d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (1,375 ratings)METRIC | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Localized (8 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.02
This update includes bug fixes and updated systems. Sorry for any inconvenience! Enjoy the game!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- My Town : School
- Developer
- My Town Games LTD
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- EN, DE, JA, KO, RU, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $201/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,375 ratings+983% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $3.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
The bell is ringing at the My Town : School! Let your child show you what they’re in their classroom by visiting the My Town classroom. Do your children play an instrument? Let them play some music for you in the My Town music class where they can learn notes and play the piano, strum along to some tunes on the guitar or make some noise on the drums! Become a mad scientist in the science lab, but don’t miss the Tesla before you head out to the school yard where the coach will teach a variety of sports like tennis, baseball, basketball and even badminton!
FEATURES:
*9 brand new locations… View full description on the official store →
FEATURES:
*9 brand new locations… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 261 MB🔞 4+📱 iOS 12.0+🔖 v3.02🔄 updated 0d ago🌐 EN, DE, JA, KO, RU +3📂 News💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 5,000 ratings — social-proof flywheel kicking in
2026-05
💲
Went paid — introduced $3.99 price point
2026-03
⭐
Rating ↑ 4.04 → 4.50 (improved 0.46★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2019-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2018-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2016-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2016-03
⭐
Rating ↓ 5.00 → 4.67 (dropped 0.33★)
2016-03
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.55076★ | 463 | 4.55076★ this version |
| 🇧🇷 BR | 4.52756★ | 127 | 4.52756★ this version |
| 🇨🇦 CA | 4.42689★ | 424 | 4.42689★ this version |
| 🇩🇪 DE | 4.51163★ | 172 | 4.51163★ this version |
| 🇫🇷 FR | 4.50509★ | 196 | 4.50509★ this version |
| 🇬🇧 GB | 4.51959★ | 1,378 | 4.51959★ this version |
| 🇮🇳 IN | 4.17856★ | 28 | 4.17856★ this version |
| 🇯🇵 JP | 4.48718★ | 39 | 4.48718★ this version |
| 🇺🇸 US | 4.51457★ | 7,686 | 4.51457★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for My Town : School: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by My Town Games LTD
View all →📦 Portfolio summaryINDIE studio
13apps·$35K/mocombined
Lead-app heavy — top app contributes 52%
About this analysis
Why medium confidence: 1,375 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does My Town make per month?▴
Based on our ML-calibrated revenue forecast, My Town earns approximately $200/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like My Town?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes My Town?▴
My Town is published by My Town Games LTD on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is My Town's BU Score?▴
My Town has a BU Score of 61/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.