MyFitnessPal: Kalorien Tracker
89
Quality Score
Excellent
MyFitnessPal: Kalorien Tracker
High confidence
✍️ bumetric analysis
“
MyFitnessPal targets the comprehensive health and fitness tracking niche, directly competing with apps like Lose It! and Cronometer by offering an all-in-one solution for calorie, macro, and workout tracking, now enhanced with AI coaching. Its robust user base, evidenced by millions of ratings and a strong average score, signals significant traction and a mature product in the growth stage, maintaining consistent revenue. The monetization strategy, primarily paid, is typical for established health apps where users are willing to pay for advanced features and an ad-free experience, often through subscriptions. This category frequently sees a strong conversion to premium tiers by offering personalized plans, deeper analytics, and exclusive content, rather than relying on a freemium model with heavy ad integration.
BU Score 89 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.4M
per month
→
12-mo forecast
$1.5M – $2.3M
per month
→
24-mo forecast
$1.8M – $3.4M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (479 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$700K
↳ What it would sell for · not monthly revenue
Marketplace range $500K – $900K · 20× MRR multiple
💸
~5.6× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
20× MRR
👥 Estimated audience size
163.0M
Lifetime downloads (US-equivalent)
Monthly active
35.5M
Daily active
12.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.4M – $1.9M
12 months
$1.5M – $2.3M
24 months
$1.8M – $3.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 57/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.4
Product Quality
9.4
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $576K - $3170K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.71★ across 2,330,937 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $25.9M-$46.1M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (2,330,937 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (19 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.22.0
Fixed: Sharing your weight progress was triggering a "Weight logged" message by mistake. No more phantom confirmations—only genuine affirmations.
Fixed: Your logging history wouldn’t update after logging something from further back.… Full release notes →
Fixed: Your logging history wouldn’t update after logging something from further back.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- MyFitnessPal: Kalorien Tracker
- Developer
- MyFitnessPal, Inc.
- Bundle ID
- com.myfitnesspal.mfp
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- DA, NL, EN, FR, DE, ID, IT, JA, KO, MS, NB, PL, PT, RU, ZH, ES, SV, ZH, TR
Company
- Website
- Not found
- Tagline
- #1 nutrition tracking app Nutrition tracking for real life
- Description
- Reach your health, fitness & weight goals with MyFitnessPal, the #1 nutrition tracking app. Macro & calorie calculator, food tracker, and fasting app in one. Download today!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $25.8M ($16.1M – $35.0M)AI medium
- AI annual estimate
- $310.0M/yr
- ML model estimate / mo
- $35.6K/mo
- Top-grossing rank
- 🇺🇸#1 /100 🇨🇦#2 /100 🇦🇺#2 /100 🇬🇧#4 /100 🇮🇳#5 /100 🇩🇪#10 /100 🇫🇷#13 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/MyFitnessPal
- linkedin.com/company/myfitnesspal
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/myfitnesspal · instagram instagram.com/myfitnesspal · linkedin linkedin.com/company/myfitnesspal · tiktok tiktok.com/@myfitnesspal · twitter twitter.com/MyFitnessPal · youtube youtube.com/c/myfitnesspal
- mediarelations@myfitnesspal.com
- Phone
- Not found
- Contact page
- myfitnesspal.com/contact-us
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
MyFitnessPal generated an estimated $310 million in revenue in 2025, translating to an average monthly revenue of approximately $25.8 million. Monthly in-app revenue for January 2025 was reported at over $16.1 million.
Sources mentioned: Business of Apps, ElectroIQ, Mobile Marketing Reads, Sensor Tower, Oyelabs, Vizologi, Code Brew Labs, Amra And Elma LLC, Dev Technosys
⭐Recent App Store Reviews49 latest · avg 2.37★ · 20.4% 5★ · 49.0% 1★
5★10 (20%)
4★4 (8%)
3★4 (8%)
2★7 (14%)
1★24 (49%)
+2,646 ratings/week
Praise: great ×5 love ×5 perfect ×2 best ×2 recommend ×2Complaints: hate ×6 terrible ×6 subscription ×4 bug ×2 worst ×1
Top positive
★★★★★ Bad Update
I hate the new update. I’ve been a user for over 10 years and this new version is not user friendly. It also freezes when I want to use it as it “updates” and stalls for minutes on end. I have to close out and open many times. The new inter…
★★★★★ This app is legitimately a lifesaver
This app helped me lose 40+ pounds and is super helpful for logging exercise and diets and macros as well and is essential if you care about your nutrition or overall health at all, and is easily the best app of its type you can get for fre…
Top negative
★☆☆☆☆ Terrible
This used to be a really good app. Easy to use and find things. Now they’ve made it so complicated. Fonts are so tiny. You can’t tell what foods you’ve eaten without clicking three or four times. It’s hard to tell how many calories or macro…
★☆☆☆☆ Switching to MacroFactor - Update - May 2026 👎
I’ve used the app for 3-4 years. I don’t get enough value from it to pay their subscription cost. I understand their desire to monetize the product and was perfectly happy to use an adware version.
The update has killed the functionality f…
📈Ratings growth2,330,937 ratings+-6% lifetimeShow 3-year history estimate ▾
Tracked (21 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇺🇸US#1 /100
🇨🇦CA#2 /100
🇦🇺AU#2 /100
🇬🇧GB#4 /100
🇮🇳IN#5 /100
🇩🇪DE#10 /100
🇫🇷FR#13 /100
🇧🇷BR#13 /100
🇯🇵JP#18 /100
📊Category Rank Trajectory#1 now · best #1 · worst #1
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Achieve your nutrition, calorie, macro & fitness goals with MyFitnessPal – the AI-powered food & fitness tracker with everything you need. Calories, macros, food, workouts – track it all in one place with one of the most comprehensive health, nutrition & fitness tracking apps available. Now with a built-in AI nutrition Coach for personalized guidance based on your goals and history.
Create personalized fitness & nutrition goals, build better habits around food, nutrition & calorie tracking and monitor your water intake. Download the app & start your free Premium trial today.… View full description on the official store →
Create personalized fitness & nutrition goals, build better habits around food, nutrition & calorie tracking and monitor your water intake. Download the app & start your free Premium trial today.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 479 MB🔞 17+📱 iOS 17.0+🔖 v26.22.0🔄 updated 0d ago🌐 DA, NL, EN, FR, DE +14📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v26.19.0 → v26.19.1
2026-05
🔄
Monetization changed: paid → free
2026-05
🔧
Shipped update — v26.18.0 → v26.19.0
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.57 → 4.50 (improved 0.93★)
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
⭐
Rating ↓ 4.38 → 4.00 (dropped 0.38★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-02
🚀
First tracked snapshot — initial data captured
2026-02
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
🔎
ASO Keyword Positions
BEST RANK #2Ranked for 7 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
calorie counter·#2🇺🇸weight loss·#3🇺🇸calorie food·#3🇺🇸meal planner·#11🇺🇸workout tracker·#13🇺🇸fasting tracker·#14🇺🇸step counter·#36🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.67576★ | 156,774 | 4.67576★ this version |
| 🇧🇷 BR | 4.86203★ | 96,134 | 4.86203★ this version |
| 🇨🇦 CA | 4.64531★ | 234,554 | 4.64531★ this version |
| 🇩🇪 DE | 4.52507★ | 77,569 | 4.52507★ this version |
| 🇫🇷 FR | 4.62216★ | 50,395 | 4.62216★ this version |
| 🇬🇧 GB | 4.70415★ | 466,392 | 4.70415★ this version |
| 🇮🇳 IN | 4.69334★ | 31,328 | 4.69334★ this version |
| 🇯🇵 JP | 4.48388★ | 29,714 | 4.48388★ this version |
| 🇺🇸 US | 4.71286★ | 2,334,646 | 4.71286★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for MyFitnessPal: Kalorien Tracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by MyFitnessPal, Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$41K/mocombined
⚠ Concentrated — top app contributes 86% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 2,330,937 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does MyFitnessPal make per month?▴
Based on our ML-calibrated revenue forecast, MyFitnessPal earns approximately $35K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like MyFitnessPal?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes MyFitnessPal?▴
MyFitnessPal is published by MyFitnessPal, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is MyFitnessPal's BU Score?▴
MyFitnessPal has a BU Score of 89/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.