Nu
75
Quality Score
Strong
Nu
High confidence
✍️ bumetric analysis
“
Nu is an iOS app from NU PAGAMENTOS S/A INSTITUICAO DE PAGAMENTO in the Finance category, currently rated 4.8★ across 22,617 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 75: Strong (healthy traction). For a Finance app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (223 MB) | +$40K |
| ⚙ Finance complexity ×1.60 | +$54K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 20× MRR multiple
💸
~1.0× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
Final multiple
20× MRR
👥 Estimated audience size
1.4M
Lifetime downloads (US-equivalent)
Monthly active
375K
Daily active
150K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
9.7
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.84★ across 22,243 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (22,617 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.11.75
The purple became more purple. Simple just got simpler.
.
Our engineering team worked this whole week to make the app that makes your financial life easier, even easier to use!
.… Full release notes →
.
Our engineering team worked this whole week to make the app that makes your financial life easier, even easier to use!
.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Nu
- Developer
- NU PAGAMENTOS S/A INSTITUICAO DE PAGAMENTO
- Bundle ID
- com.nu.iphone
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN, PT, ES
Company
- Website
- international.nubank.com.br
- Tagline
- Welcome to Nu
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.1K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/nubank
- linkedin.com/company/nubank
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/nubank · instagram instagram.com/nubank · linkedin linkedin.com/company/nubank · twitter twitter.com/nubank · youtube youtube.com/c/Nubank
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- international.nubank.com.br/about
📈Ratings growth22,617 ratings+17% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Nu is the world’s largest digital financial services platform outside of Asia, serving over 105 million customers across Brazil, Mexico, and Colombia. The company is the fourth-largest financial institution in Latin America by number of customers.
Guided by our mission to fight complexity and empower people, we cater to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency.… View full description on the official store →
Guided by our mission to fight complexity and empower people, we cater to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 223 MB🔞 4+📱 iOS 15.0+🔖 v7.11.75🔄 updated 0d ago🌐 EN, PT, ES📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
14 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.31 → 4.84 (improved 1.53★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 3.30 (dropped 1.50★)
2026-03
⭐
Rating ↑ 3.30 → 4.80 (improved 1.50★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2018-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2017-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2016-11
⭐
Rating ↑ 3.00 → 3.40 (improved 0.40★)
2016-10
⭐
Rating ↓ 3.33 → 3.00 (dropped 0.33★)
2016-10
⭐
Rating ↓ 4.00 → 3.33 (dropped 0.67★)
2016-08
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
2016-08
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.80195★ | 924 | 4.80195★ this version |
| 🇧🇷 BR | 4.8234★ | 1,554,198 | 4.8234★ this version |
| 🇨🇦 CA | 4.82756★ | 1,531 | 4.82756★ this version |
| 🇩🇪 DE | 4.78026★ | 851 | 4.78026★ this version |
| 🇫🇷 FR | 4.82434★ | 1,372 | 4.82434★ this version |
| 🇬🇧 GB | 4.88744★ | 4,282 | 4.88744★ this version |
| 🇮🇳 IN | 4.9375★ | 16 | 4.9375★ this version |
| 🇯🇵 JP | 4.85884★ | 2,359 | 4.85884★ this version |
| 🇺🇸 US | 4.83513★ | 22,581 | 4.83513★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Nu: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 22,617 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Nu make per month?▴
Based on our ML-calibrated revenue forecast, Nu earns approximately $8.1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Nu?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Nu?▴
Nu is published by NU PAGAMENTOS S/A INSTITUICAO DE PAGAMENTO on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Nu's BU Score?▴
Nu has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.