Obscura — Pro Camera
62
Quality Score
Solid
Obscura — Pro Camera
Medium confidence
✍️ bumetric analysis
“
Obscura — Pro Camera is an iOS app from Ben McCarthy in the Photo & Video category, currently rated 4.0★ across 260 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 62: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$500
per month
→
12-mo forecast
$437 – $1575
per month
→
24-mo forecast
$405 – $3644
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (98 MB) | +$19K |
| ⚙ Photo & Video complexity ×1.55 | +$38K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $400K · 14× MRR multiple
💸
~2.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
👥 Estimated audience size
36K
Lifetime downloads (US-equivalent)
Monthly active
6.4K
Daily active
1.9K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$500/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$426 – $993
12 months
$437 – $1.6K
24 months
$405 – $3.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 42/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
5.3
Product Quality
5.6
Revenue Strength
2.7
Monetization Maturity
1.0
Defensibility
3.1
Market Position
2.0
Operational Safety
9.0
- 💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.03★ across 260 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 194d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K. Portfolio play ($21K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| support teamREVIEW | +$900 | |
| Good rating (4.0★)METRIC | +$800 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Early-stage install base (260 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2025.12
Fixed a very minor bug related to diagnostic info in support email.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Obscura — Pro Camera
- Developer
- Ben McCarthy
- Bundle ID
- com.benricemccarthy.obscura-3
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- AR, EN, FR, DE, JA, KO, PT, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- ben rice mccarthy
- Description
- the personal and professional site of ben rice mccarthy
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $21.9K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth260 ratings+2789% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Obscura 4 is a camera app packed full of features to help you take incredible photos. Obscura pairs a stunning design with intuitive controls that make taking photos a delight.
—
Over its 10 years on the App Store, Obscura has been much numerous times around the world, including as Editors’ Choice and App of the Day.
—
Design
Obscura squeezes a bunch of powerful features into simple controls anyone can master. The interface balances aesthetics, ergonomics, and intuitiveness. You won’t want to use anything else.… View full description on the official store →
—
Over its 10 years on the App Store, Obscura has been much numerous times around the world, including as Editors’ Choice and App of the Day.
—
Design
Obscura squeezes a bunch of powerful features into simple controls anyone can master. The interface balances aesthetics, ergonomics, and intuitiveness. You won’t want to use anything else.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 98 MB🔞 4+📱 iOS 17.0+🔖 v2025.12🔄 updated 0d ago🌐 AR, EN, FR, DE, JA +5📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.08 → 4.20 (improved 1.12★)
2024-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2022-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-02
⭐
Rating ↓ 3.43 → 3.13 (dropped 0.30★)
2022-02
⭐
Rating ↓ 3.60 → 3.17 (dropped 0.43★)
2022-02
⭐
Rating ↑ 2.67 → 3.25 (improved 0.58★)
2022-02
⭐
Rating ↑ 1.50 → 2.67 (improved 1.17★)
2022-02
⭐
Rating ↓ 2.00 → 1.50 (dropped 0.50★)
2022-02
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.22222★ | 9 | 4.22222★ this version |
| 🇧🇷 BR | 4.5★ | 16 | 4.5★ this version |
| 🇨🇦 CA | 4.54167★ | 24 | 4.54167★ this version |
| 🇩🇪 DE | 4.17978★ | 89 | 4.17978★ this version |
| 🇫🇷 FR | 4.4074★ | 27 | 4.4074★ this version |
| 🇬🇧 GB | 4.15★ | 40 | 4.15★ this version |
| 🇮🇳 IN | 4.77778★ | 9 | 4.77778★ this version |
| 🇯🇵 JP | 4.33333★ | 18 | 4.33333★ this version |
| 🇺🇸 US | 4.03448★ | 261 | 4.03448★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Obscura — Pro Camera: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why medium confidence: 260 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Obscura — Pro Camera make per month?▴
Based on our ML-calibrated revenue forecast, Obscura — Pro Camera earns approximately $21K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Obscura — Pro Camera?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Obscura — Pro Camera?▴
Obscura — Pro Camera is published by Ben McCarthy on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Obscura — Pro Camera's BU Score?▴
Obscura — Pro Camera has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.