How much does Old Navy make per month?

Based on our ML-calibrated revenue forecast, Old Navy earns approximately $2.5K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like Old Navy?

Browse the full Shopping category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Old Navy is published by Gap Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is Old Navy's BU Score?

Old Navy has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

Old Navy: Shop for New Clothes

Quality Score

Excellent

Old Navy: Shop for New Clothes

Name: Old Navy: Shop for New Clothes — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Old Navy: Shop for New Clothes revenue, Old Navy: Shop for New Clothes app analytics, mobile app revenue estimate, Shopping revenue, iOS app revenue

High confidence

4.9 ✍️ Editor

✍️ bumetric analysis

“

Old Navy: Shop for New Clothes is an iOS app from Gap Inc. in the Shopping category, currently rated 4.9★ across 1,388,186 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 85: Excellent (strong product-market fit). For a Shopping app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$2.5M

per month

→

12-mo forecast

$2.6M – $4.1M

per month

→

24-mo forecast

$3.2M – $5.9M

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$120K

↳ What it cost to build · not monthly revenue

Likely range $90K – $160K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~4.1y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
📦 Asset bundle (189 MB)	+$40K
⚙ Shopping complexity ×1.30	+$27K

Total estimate $120K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$45K

↳ What it would sell for · not monthly revenue

Marketplace range $35K – $50K · 19× MRR multiple

💸 ~0.4× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.7 (premium)	+15%
🏷 Shopping category multiple	+2%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 19× MRR

👥 Estimated audience size

138.5M

Lifetime downloads (US-equivalent)

Monthly active

16.5M

Daily active

3.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Shopping engagement	~100 installs / rating
🔁 Shopping D30 retention	12%
📍 DAU / MAU stickiness	0.18

DAU / MAU 18% sticky

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$2.5M/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$2.5M – $3.3M

12 months

$2.6M – $4.1M

24 months

$3.2M – $5.9M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Mixed signals · 55/100BIG TIERcompetitive but cautious

Growth Velocity

5.0

Founder Strength

5.9

Product Quality

9.8

Revenue Strength

6.4

Monetization Maturity

1.0

Defensibility

6.0

Market Position

0.3

Operational Safety

10.0

💰 Revenue: Healthy — $1.0M - $5.5M/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.88★ across 1,388,186 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $45.0M-$80.0M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (1,388,186 ratings)METRIC		+$12,000
Excellent rating (4.9★)METRIC		+$2,200
bugsREVIEW		−$1,800
5 starREVIEW		+$1,800
great valueREVIEW		+$1,600
cancelledREVIEW		−$1,500
Mature app (16y old)METRIC		+$1,500
highly recommendREVIEW		+$1,400
slowREVIEW		−$1,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

🆕 What's New · v18.0.0

We have made enhancements and fixed some bugs for a better app experience.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: Old Navy: Shop for New Clothes
Developer: Gap Inc.
Bundle ID: com.gap.shopon
App Store URL: Open in App Store
Category: Shopping
Content rating: 12+
Languages: EN, FR

Company

Website: Not found
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $2.5K/mo
Top-grossing rank: Outside top 100 in US Shopping
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

✨AI Revenue EstimateCONFIDENCE: LOW

Direct, publicly available revenue estimates specifically for the iOS app 'Old Navy: Shop for New Clothes' are not explicitly provided in the examined public sources. While Old Navy, a brand of Gap Inc., generates billions in annual net sales, with a significant portion coming from online channels, the revenue attributable solely to the iOS app is not disclosed. Sensor Tower provides download estimates for the app (100k last month for iOS in the US as of March 2026) but requires a subscription for revenue figures. Other sources discuss overall company financials, online sales trends, and app features, but do not break down revenue to the individual app level.

Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Forbes, Growjo, Retail Dive, ECDB, FoxData, PitchBook

📈Ratings growth1,388,186 ratings+6% lifetimeShow 3-year history estimate ▾

Tracked (38 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value

🌍Geographic ReachNot ranked

This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.

🚀Version Release Timeline3 releases tracked

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Imagine instant ‘appiness’! Old Navy’s new & improved app has all the feel-good fashion & fantastic deals you love — at your fingertips and in your pocket. Shopping on the Old Navy app is fast, fun, and free! It’s the easiest way to shop the hottest trends for the fam anytime, anywhere.
 
The Old Navy app makes it easier than ever to find what you’re looking for. Explore hot new arrivals and the latest fashion trends to classic staples for the whole fam.
 
Searching for something specific? Our search & filter tools make it easy to find what you need.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

💾 189 MB🔞 12+📱 iOS 16.0+🔖 v18.0.0🔄 updated 0d ago🌐 EN, FR📂 Shopping💰 Paid

📅

What Worked™ · Development Pipeline

9 EVENTS TRACKED

Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →

2026-05

🔧

Shipped update — v? → v17.8.0

2026-04

⭐

Rating ↑ 3.90 → 4.88 (improved 0.98★)

2026-04

📈

Crossed 1,000 ratings — social-proof flywheel kicking in

2026-03

📈

Crossed 500 ratings — social-proof flywheel kicking in

2025-04

📈

Crossed 100 ratings — social-proof flywheel kicking in

2025-02

📈

Crossed 50 ratings — social-proof flywheel kicking in

2024-12

📈

Crossed 10 ratings — social-proof flywheel kicking in

2024-12

⭐

Rating ↓ 5.00 → 4.50 (dropped 0.50★)

2024-12

🚀

First tracked snapshot — initial data captured

🔔

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for Old Navy: Shop for New Clothes: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →