Once Upon | Fotobuch erstellen
78
Quality Score
Strong
Once Upon | Fotobuch erstellen
Medium confidence
✍️ bumetric analysis
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Once Upon | Fotobuch erstellen is an iOS app from Once Upon Publishing AB in the Photo & Video category, currently rated 4.9★ across 5,641 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 78: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~12 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (235 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$200K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $275K · 17× MRR multiple
💸
~1.4× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
785K
Lifetime downloads (US-equivalent)
Monthly active
140K
Daily active
42K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
8.8
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
5.8
Market Position
1.8
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.88★ across 5,641 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($12K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.9★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| Low install base (5,641 ratings)METRIC | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Localized (9 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v12.4.0
You didn't miss this, did you?
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.
You can now make photo books and photo prints from your phone or tablet and through your computer's web browser.
Plus, in this version of the app, we got rid of a few bugs to help you create seamlessly.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Once Upon | Fotobuch erstellen
- Developer
- Once Upon Publishing AB
- Bundle ID
- se.onceupon.onceuponapp
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- DA, NL, EN, FR, DE, IT, NB, ES, SV
Company
- Website
- Not found
- Tagline
- Photo books for all your moments
- Description
- Create your own photo book on your phone with Once Upon, it’s easy! Make photo books, year books or a book with pictures of your kids.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11.8K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/onceuponpublishing · instagram instagram.com/onceuponapp · youtube youtube.com/@onceuponapp6169
- hello@onceupon.se
- Phone
- 559073-3670-01
- Contact page
- onceupon.photo/help/support
- About page
- Not found
📈Ratings growth5,641 ratings+14% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Over 7,600,000 photo fans can’t be wrong – make fantastic photo books and photo prints easily, right from your phone with Once Upon. Create several books and prints simultaneously, and work on them when it suits you. Combining your special moments in a personal, designed book has never been easier. In just a few minutes, you’ll let your pictures live beyond your phone. Do it on the go, or when relaxing at home.
How Once Upon works:
- Choose up to 744 images from your phone, tablet or computer
- Write a few captions (optional)
- Select from several pre-designed layout alternatives… View full description on the official store →
How Once Upon works:
- Choose up to 744 images from your phone, tablet or computer
- Write a few captions (optional)
- Select from several pre-designed layout alternatives… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 235 MB🔞 4+📱 iOS 15.1+🔖 v12.4.0🔄 updated 0d ago🌐 DA, NL, EN, FR, DE +4📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v12.2.0 → v12.2.1
2026-05
⭐
Rating ↑ 4.06 → 4.88 (improved 0.82★)
2026-05
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.80 → 4.06 (dropped 0.74★)
2026-03
⭐
Rating ↑ 4.06 → 4.80 (improved 0.74★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-10
⭐
Rating ↓ 5.00 → 4.43 (dropped 0.57★)
2019-02
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 6 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.87084★ | 10,553 | 4.87084★ this version |
| 🇨🇦 CA | 4.859★ | 1,156 | 4.859★ this version |
| 🇩🇪 DE | 4.75558★ | 28,103 | 4.75558★ this version |
| 🇫🇷 FR | 4.74111★ | 5,512 | 4.74111★ this version |
| 🇬🇧 GB | 4.85742★ | 10,850 | 4.85742★ this version |
| 🇺🇸 US | 4.87607★ | 5,721 | 4.87607★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Once Upon | Fotobuch erstellen: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Once Upon Publishing AB
View all →📦 Portfolio summaryINDIE studio
2apps·$12K/mocombined
⚠ Concentrated — top app contributes 94% of combined revenue (single-app dependency)
Similar apps in Photo & Video
About this analysis
Why medium confidence: 5,641 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Once Upon | Fotobuch erstellen make per month?▴
Based on our ML-calibrated revenue forecast, Once Upon | Fotobuch erstellen earns approximately $11K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Once Upon | Fotobuch erstellen?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Once Upon | Fotobuch erstellen?▴
Once Upon | Fotobuch erstellen is published by Once Upon Publishing AB on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Once Upon | Fotobuch erstellen's BU Score?▴
Once Upon | Fotobuch erstellen has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.