OVLA
52
Quality Score
Solid
OVLA
Low confidence
✍️ bumetric analysis
“
OVLA is an iOS app from RadLad Inc. in the Photo & Video category, currently rated 4.2★ across 13 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 52: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$200
per month
→
12-mo forecast
$100 – $931
per month
→
24-mo forecast
$100 – $2790
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (63 MB) | +$5K |
| ⚙ Photo & Video complexity ×1.55 | +$30K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $150K · 14× MRR multiple
💸
~1.5× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$200/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$127 – $508
12 months
$100 – $931
24 months
$100 – $2.8K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Insufficient data · 35/100MICRO TIERtoo early to scoreRevenue Strength
2.3
Product Quality
3.3
Market Position
0.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
7.0
Founder Strength
4.9
Monetization Maturity
1.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 4.15★ across 13 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 2426d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (2426d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Good rating (4.2★)METRIC | +$800 | |
| Pre-traction phase (13 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.1.1
ios13 optimization
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- OVLA
- Developer
- RadLad Inc.
- Bundle ID
- com.radlad-inc.real
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, JA, KO, ZH
Company
- Website
- Not found
- Tagline
- Description
- Create an account or log in to Instagram - Share what you're into with the people who get you.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.3K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
No public revenue data is available for the iOS app "OVLA" by RadLad Inc. The app, an image editing tool, costs $1 and offers in-app purchases, but its Apple App Store page indicates it has not received enough ratings or reviews to display an overview, suggesting a very low user base or engagement. The last update for the app was in October 2019, indicating it is not actively maintained.
Sources mentioned: Apple App Store, TapSmart
📈Ratings growth13 ratings+1200% lifetimeShow 3-year history estimate ▾
Tracked (28 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $0.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
OVLA [OVELAY A] is an application to add text and artwork into your own photo, as if they were originally a part of it.
Bring lots of cool texts and artworks into your photo.
Make your photo into an awesome work in the easiest and simplest way.
Features include
Stylish Fonts & Artworks
OVLA has a great selection of 18-type of fonts which include more than 200 fonts, and over 300 high-quality artworks.
Make it More Photo-Like
3D, Emboss, Distort, and Eraser effects are provided to users to make the applied text and artwork more realistic.
Installing Your Own Fonts… View full description on the official store →
Bring lots of cool texts and artworks into your photo.
Make your photo into an awesome work in the easiest and simplest way.
Features include
Stylish Fonts & Artworks
OVLA has a great selection of 18-type of fonts which include more than 200 fonts, and over 300 high-quality artworks.
Make it More Photo-Like
3D, Emboss, Distort, and Eraser effects are provided to users to make the applied text and artwork more realistic.
Installing Your Own Fonts… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 63 MB🔞 4+📱 iOS 8.1+🔖 v1.1.1🔄 updated 0d ago🌐 EN, JA, KO, ZH📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 2.80 → 4.15 (improved 1.35★)
2026-05
💲
Went paid — introduced $0.99 price point
2026-03
⭐
Rating ↓ 3.63 → 2.80 (dropped 0.83★)
2016-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2016-06
⭐
Rating ↓ 3.71 → 3.38 (dropped 0.33★)
2016-03
⭐
Rating ↑ 3.25 → 3.60 (improved 0.35★)
2016-02
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2016-02
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Similar apps in Photo & Video
About this analysis
Why low confidence: only 13 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
OVLA is a early-stage iOS app in the photo & video space with weak public traction — only 13 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does OVLA make per month?▴
Our model estimates OVLA earns roughly $8.3K/mo, but with only 13 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like OVLA?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes OVLA?▴
OVLA is published by RadLad Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is OVLA's BU Score?▴
OVLA has a BU Score of 52/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.