PicPlayPost: Video Editor
78
Quality Score
Strong
PicPlayPost: Video Editor
High confidence
✍️ bumetric analysis
“
PicPlayPost: Video Editor is an iOS app from Mixcord Inc. in the Photo & Video category, currently rated 4.8★ across 98,077 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 78: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (180 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$40K
↳ What it would sell for · not monthly revenue
Marketplace range $30K – $50K · 17× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
13.5M
Lifetime downloads (US-equivalent)
Monthly active
2.4M
Daily active
720K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
4.4
Product Quality
9.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
4.5
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 98,077 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (98,077 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (14y old)METRIC | +$1,500 | |
| Multilingual (24 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.13
- Improvements & bug fixes
Note: If you are experiencing problems please email us at team@mixcord.co so that we can get more details from you. Simply leaving a review does not always give us the information needed to resolve the issue.
Note: If you are experiencing problems please email us at team@mixcord.co so that we can get more details from you. Simply leaving a review does not always give us the information needed to resolve the issue.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- PicPlayPost: Video Editor
- Developer
- Mixcord Inc.
- Bundle ID
- com.flambestudios.videoinframe
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 12+
- Languages
- AR, DA, NL, EN, FI, FR, DE, HE, HI, ID, IT, JA, KO, NB, PL, PT, RU, ZH, ES, SV, TH, ZH, TR, VI
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $95.0K ($90.0K – $100.0K)AI medium
- AI annual estimate
- $1.1M/yr
- ML model estimate / mo
- $2.4K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app 'PicPlayPost: Video Editor' by Mixcord Inc. is estimated to generate between $90,000 and $100,000 in monthly revenue. This leads to an estimated annual revenue of approximately $1.14 million.
Sources mentioned: Sensor Tower, Adapty
📈Ratings growth98,077 ratings+17% lifetimeShow 3-year history estimate ▾
Tracked (56 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
PicPlayPost is the only HD video editor app you need to create content that will make people stop scrolling. Add music, trim videos, add AI effects, create live wallpapers and more! Perfect for slideshows, photo and video collages.
Professional video editor without any unnecessary, confusing features:
- Full editing capabilities
- AutoReFrame
- Crossover collages
- Automatic audio ducking
- Merge/stitch and create up to to 30 minute videos
- Trim, speed up, slow down, edits videos
- Add multiple songs
- Add voice-overs
- HD: Create videos and share in 1080p and 4K videos… View full description on the official store →
Professional video editor without any unnecessary, confusing features:
- Full editing capabilities
- AutoReFrame
- Crossover collages
- Automatic audio ducking
- Merge/stitch and create up to to 30 minute videos
- Trim, speed up, slow down, edits videos
- Add multiple songs
- Add voice-overs
- HD: Create videos and share in 1080p and 4K videos… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 180 MB🔞 12+📱 iOS 16.6+🔖 v9.13🔄 updated 0d ago🌐 AR, DA, NL, EN, FI +19📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.83 → 4.70 (improved 0.87★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-06
⭐
Rating ↑ 2.00 → 2.60 (improved 0.60★)
2020-06
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
2020-06
🚀
First tracked snapshot — initial data captured
🔔
Track this app’s revenue
FREEGet an email when revenue moves by your threshold. No spam, unsubscribe in one click.
📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for PicPlayPost: Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why high confidence: 98,077 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does PicPlayPost make per month?▴
Based on our ML-calibrated revenue forecast, PicPlayPost earns approximately $2.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like PicPlayPost?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes PicPlayPost?▴
PicPlayPost is published by Mixcord Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is PicPlayPost's BU Score?▴
PicPlayPost has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.