Pillow Schlaftracker
79
Quality Score
Strong
Pillow Schlaftracker
High confidence
✍️ bumetric analysis
“
Pillow Schlaftracker is an iOS app from Neybox Digital Ltd. in the Health & Fitness category, currently rated 4.4★ across 95,477 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 79: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$27.5K
per month
→
12-mo forecast
$28.5K – $59.6K
per month
→
24-mo forecast
$35.3K – $105.8K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (708 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $150K – $275K · 16× MRR multiple
💸
~1.8× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
16× MRR
👥 Estimated audience size
6.7M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
505K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$27.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$26.1K – $43.5K
12 months
$28.5K – $59.6K
24 months
$35.3K – $105K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
8.7
Revenue Strength
4.4
Monetization Maturity
1.0
Defensibility
4.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $19K - $41K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.37★ across 95,477 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $495K-$880K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (95,477 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| Multilingual (14 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.4★)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.4.3
- Corrected a rare issue that could make the alarm on the iPhone go off at an improper time
- Fixed an issue that could prevent reanalysis results from being saved
- Stability and performance improvements and optimizations
- Fixed an issue that could prevent reanalysis results from being saved
- Stability and performance improvements and optimizations
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Pillow Schlaftracker
- Developer
- Neybox Digital Ltd.
- Bundle ID
- com.neybox.Pillow
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- CS, EN, FR, DE, IT, JA, KO, PL, PT, RU, ZH, ES, ZH, TR
Company
- Website
- Not found
- Tagline
- Sleeping better, made simple.
- Description
- Best sleep tracker app for the Apple Watch, iPhone and iPad. Monitor sleep, record snoring, improve your sleep.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $200.0K ($200.0K – $225.0K)AI medium
- AI annual estimate
- $2.4M/yr
- ML model estimate / mo
- $13.1K/mo
- Top-grossing rank
- 🇧🇷#81 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/pillow_app
- linkedin.com/showcase/pillow-sleep-tr…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/pillowsleeptracker · instagram instagram.com/pillow_app · linkedin linkedin.com/showcase/pillow-sleep-tr… · tiktok tiktok.com/@pillowsleeptracker · twitter twitter.com/pillow_app · youtube youtube.com/@PillowSleepTracker
- pillow@neybox.com
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
✨AI Revenue EstimateCONFIDENCE: MEDIUM
Pillow Schlaftracker (Pillow: Sleep Tracker) by Neybox Digital Ltd. is estimated to generate approximately $200,000 to $225,000 in monthly revenue, leading to an annual estimate of $2.4 million to $2.7 million.
Sources mentioned: Sensor Tower, Adapty, Growjo
📈Ratings growth95,477 ratings+42% lifetimeShow 3-year history estimate ▾
Tracked (34 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇧🇷
BR
Top-grossing rank: #81 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#81 now · best #74 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Sleep trouble? Sleep better with Pillow, your smart sleep tracker. Pillow can analyze your sleep cycles automatically using your Apple Watch, iPhone or iPad.
Use Pillow as a smart alarm clock to wake up at the lightest possible sleep stage and start your day refreshed and relaxed. Record important audio events such as snoring, sleep apnea, and sleep talking. Explore trends about your sleep and compare your sleep quality with many Apple Health metrics that affect sleep.
As seen on:… View full description on the official store →
Use Pillow as a smart alarm clock to wake up at the lightest possible sleep stage and start your day refreshed and relaxed. Record important audio events such as snoring, sleep apnea, and sleep talking. Explore trends about your sleep and compare your sleep quality with many Apple Health metrics that affect sleep.
As seen on:… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 708 MB🔞 12+📱 iOS 17.0+🔖 v6.4.3🔄 updated 0d ago🌐 CS, EN, FR, DE, IT +9📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.90 → 4.10 (improved 1.20★)
2025-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-05
⭐
Rating ↓ 3.40 → 3.00 (dropped 0.40★)
2025-05
⭐
Rating ↑ 3.00 → 3.40 (improved 0.40★)
2025-05
⭐
Rating ↓ 3.67 → 3.00 (dropped 0.67★)
2025-05
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2025-05
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #5Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
sleep tracker·#5🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🧪
Tech & Domain Intel — pillow.app
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.30563★ | 7,810 | 4.30563★ this version |
| 🇧🇷 BR | 4.67753★ | 6,435 | 4.67753★ this version |
| 🇨🇦 CA | 4.24092★ | 13,029 | 4.24092★ this version |
| 🇩🇪 DE | 4.09708★ | 8,827 | 4.09708★ this version |
| 🇫🇷 FR | 4.19588★ | 5,248 | 4.19588★ this version |
| 🇬🇧 GB | 4.26665★ | 18,961 | 4.26665★ this version |
| 🇮🇳 IN | 4.41678★ | 1,430 | 4.41678★ this version |
| 🇯🇵 JP | 4.16859★ | 1,720 | 4.16859★ this version |
| 🇺🇸 US | 4.37197★ | 95,510 | 4.37197★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Pillow Schlaftracker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 95,477 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Pillow Schlaftracker make per month?▴
Based on our ML-calibrated revenue forecast, Pillow Schlaftracker earns approximately $13K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Pillow Schlaftracker?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Pillow Schlaftracker?▴
Pillow Schlaftracker is published by Neybox Digital Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Pillow Schlaftracker's BU Score?▴
Pillow Schlaftracker has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.