Shutterfly: Prints Cards Gifts
86
Quality Score
Excellent
Shutterfly: Prints Cards Gifts
High confidence
✍️ bumetric analysis
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Shutterfly: Prints Cards Gifts is an iOS app from Shutterfly in the Photo & Video category, currently rated 4.7★ across 586,649 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 86: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.0K/mo · 232K ratings · 4.6★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (278 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 17× MRR multiple
💸
~1.6× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
17× MRR
👥 Estimated audience size
82.0M
Lifetime downloads (US-equivalent)
Monthly active
14.5M
Daily active
4.3M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 49/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.4
Market Position
0.9
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
5.1
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.68★ across 586,649 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($13K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (586,649 ratings)METRIC | +$12,000 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (17y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v16.9.0
• Bug fixes and performance improvements
We are always working to improve the Shutterfly app. If you’re enjoying the app, please leave a review!
We are always working to improve the Shutterfly app. If you’re enjoying the app, please leave a review!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Shutterfly: Prints Cards Gifts
- Developer
- Shutterfly
- Bundle ID
- com.shutterfly.ShutterflyUploader
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 17+
- Languages
- EN
Company
- Website
- www.shutterfly.com
- Tagline
- Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding
- Description
- Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.
- Founded
- 1999-12-09
- HQ / Address
- San Jose
- Employees
- 7000
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $13.5K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
The iOS app "Shutterfly: Prints Cards Gifts" does not have in-app purchases, meaning it does not generate direct revenue through the app store's payment system. Instead, the app functions as a platform for users to order physical photo products. While Shutterfly's mobile platforms are significant drivers of overall company revenue (e.g., mobile purchases accounted for 27% of total Shutterfly brand revenue in Q4 2018, with app revenue reaching $97 million in that quarter across all Shutterfly apps), specific revenue figures for the iOS app itself, in terms of direct app monetization, are not publicly available.
Sources mentioned: Sensor Tower
⭐Recent App Store Reviews49 latest · avg 4.69★ · 85.7% 5★ · 4.1% 1★
5★42 (86%)
4★4 (8%)
3★0 (0%)
2★1 (2%)
1★2 (4%)
+61,045 ratings/week
Praise: great ×21 love ×20 recommend ×4 fantastic ×4 amazing ×4Complaints: expensive ×2 crash ×1
Top positive
★★★★★ Love Shutterfly
What do I like about Shutterfly? I like the seemingly endless things I can do with my photos.
The options for prints, wall prints (I’m hooked on the canvas with the cloudlike edges).
I adopted Ella soon after Precious passed. Ella is total …
★★★★★ Promos
A lot of great family gifts after a family wedding thank you…
Top negative
★☆☆☆☆ Predatory marketing & app crashes
Shutterfly is predatory. Their supposedly free prints through the mobile app are not free. They just make up the cost in the shipping cost. Something that costs $12 shipping (through desktop) magically changes to cost $63 shipping in the mo…
★☆☆☆☆ New update
I’ve used Shutterfly for years. This new update is awful. I’m in the middle of a huge project and I’m about to scrap it and find a new photo app. This is so frustrating, I loved this app before.…
📈Ratings growth586,649 ratings+29% lifetimeShow 3-year history estimate ▾
Tracked (6 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Turn your favorite photos into photo books, prints, cards, and gifts — all from your phone. With the Shutterfly app, creating something meaningful is faster, easier, and more customizable than ever.
Create What You Love
Design photo books, custom cards, wedding invitations, wall art, personalized gifts like mugs and blankets, calendars, and more. Short on time? Let a Shutterfly designer create your photo book for you with our 24-Hour Photo Book Designer Service.
Unlimited 4x4 & 4x6 Prints
Enjoy unlimited 4x4 and 4x6 photo prints in the app — just pay shipping.… View full description on the official store →
Create What You Love
Design photo books, custom cards, wedding invitations, wall art, personalized gifts like mugs and blankets, calendars, and more. Short on time? Let a Shutterfly designer create your photo book for you with our 24-Hour Photo Book Designer Service.
Unlimited 4x4 & 4x6 Prints
Enjoy unlimited 4x4 and 4x6 photo prints in the app — just pay shipping.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 278 MB🔞 17+📱 iOS 17.0+🔖 v16.9.0🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-02
⭐
Rating ↓ 5.00 → 4.60 (dropped 0.40★)
2026-02
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-02
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.68203★ | 587,290 | 4.68203★ this version |
| 🇨🇦 CA | 4.38147★ | 9,445 | 4.38147★ this version |
| 🇦🇺 AU | 4.05508★ | 236 | 4.05508★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Shutterfly: Prints Cards Gifts: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why high confidence: 586,649 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Shutterfly make per month?▴
Based on our ML-calibrated revenue forecast, Shutterfly earns approximately $13K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Shutterfly?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Shutterfly?▴
Shutterfly is published by Shutterfly on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Shutterfly's BU Score?▴
Shutterfly has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.