Sleep Number
81
Quality Score
Excellent
Sleep Number
High confidence
✍️ bumetric analysis
“
Sleep Number is an iOS app from Sleep Number Corporation in the Health & Fitness category, currently rated 4.5★ across 151,085 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 81: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$955/mo · 26K ratings · 4.3★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~6 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (87 MB) | +$14K |
| ⚙ Health & Fitness complexity ×1.40 | +$26K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $375K · 19× MRR multiple
💸
~3.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
19× MRR
👥 Estimated audience size
10.5M
Lifetime downloads (US-equivalent)
Monthly active
2.3M
Daily active
805K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 50/100BIG TIERFREE (NO MONETIZATION)below benchmarksGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
7.6
Revenue Strength
6.1
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
8.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.54★ across 151,085 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — rating drift -1.42 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (151,085 ratings)METRIC | +$12,000 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.4.1
We’ve made a few improvements to the Sleep Number app:
What’s new for your sleep – when it matters
- A new way to stay up to date with personalized sleep insights, rewards, and other relevant updates - delivered as they change.
Improved Sleeper Name Management… Full release notes →
What’s new for your sleep – when it matters
- A new way to stay up to date with personalized sleep insights, rewards, and other relevant updates - delivered as they change.
Improved Sleeper Name Management… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Sleep Number
- Developer
- Sleep Number Corporation
- Bundle ID
- com.selectcomfort.SleepIQ
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $15.6K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources, including financial reports, app analytics platforms, and industry discussions, do not provide specific revenue estimates for the 'Sleep Number' iOS app. The app primarily functions as a companion to Sleep Number's smart beds, enhancing the overall product experience and driving customer engagement, rather than being a direct, significant revenue generator through in-app purchases or standalone subscriptions with disclosed figures. The company's revenue is predominantly derived from the sale of its smart beds and accessories, with overall annual revenues in the billions of dollars.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, Google Search, Companies Market Cap, Stock Analysis, ECDB, Grips Intelligence, Macrotrends
📈Ratings growth151,085 ratings+20% lifetimeShow 3-year history estimate ▾
Tracked (14 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
5.4.1, April 16th, 2026
Only available with Sleep Number smart beds
WHAT’S NEW
We’ve made a few improvements to the Sleep Number app:
What’s new for your sleep – when it matters
- A new way to stay up to date with personalized sleep insights, rewards, and other relevant updates - delivered as they change.
Improved Sleeper Name Management
- Updating sleeper names is now easier than ever – edit them directly from Bed Settings & Support with fewer steps
Under-the-Hood Enhancements
- We’ve resolved some bugs and fine-tuned performance to keep things running smoothly.
OVERVIEW… View full description on the official store →
Only available with Sleep Number smart beds
WHAT’S NEW
We’ve made a few improvements to the Sleep Number app:
What’s new for your sleep – when it matters
- A new way to stay up to date with personalized sleep insights, rewards, and other relevant updates - delivered as they change.
Improved Sleeper Name Management
- Updating sleeper names is now easier than ever – edit them directly from Bed Settings & Support with fewer steps
Under-the-Hood Enhancements
- We’ve resolved some bugs and fine-tuned performance to keep things running smoothly.
OVERVIEW… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 87 MB🔞 4+📱 iOS 15.1+🔖 v5.4.1🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🔧
Shipped update — v? → v5.4.1
2026-04
⭐
Rating ↑ 3.49 → 4.54 (improved 1.05★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-12
🚀
First tracked snapshot — initial data captured
2025-12
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
🔎
ASO Keyword Positions
BEST RANK #35Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
sleep tracker·#35🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 504 reviews across 2 markets● 72% positive · ● 6% neutral · ● 23% negative · Rating drift: -1.42★ (declining — recent 50: 3.12★ vs lifetime: 4.54★)
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.81
🇺🇸 US
+0.42
Top praise themes
bed bed ×19 user friendly ×13 easy navigate ×10 new bed ×9 side bed ×9 split king ×9 adjust bed ×7 bed one ×7
Top complaint themes
doesn work ×14 bed bed ×9 customer service ×8 bed doesn ×7 adjust bed ×7 air mattress ×6 foot warmer ×6 responsive air ×6
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 1★ | 1 | 1★ this version |
| 🇧🇷 BR | 4.66667★ | 3 | 4.66667★ this version |
| 🇨🇦 CA | 4.52778★ | 36 | 4.52778★ this version |
| 🇩🇪 DE | 3.66667★ | 3 | 3.66667★ this version |
| 🇫🇷 FR | 5★ | 1 | 5★ this version |
| 🇬🇧 GB | 4.77778★ | 9 | 4.77778★ this version |
| 🇮🇳 IN | 4.25★ | 4 | 4.25★ this version |
| 🇯🇵 JP | 3.5★ | 2 | 3.5★ this version |
| 🇺🇸 US | 4.54336★ | 154,709 | 4.54336★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Sleep Number: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Sleep Number Corporation
View all →📦 Portfolio summaryINDIE studio
2apps·$16K/mocombined
⚠ Concentrated — top app contributes 94% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 151,085 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Sleep Number make per month?▴
Based on our ML-calibrated revenue forecast, Sleep Number earns approximately $15K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Sleep Number?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Sleep Number?▴
Sleep Number is published by Sleep Number Corporation on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Sleep Number's BU Score?▴
Sleep Number has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.