Stir: Single Parent Dating App
72
Quality Score
Strong
Stir: Single Parent Dating App
High confidence
✍️ bumetric analysis
“
Stir: Single Parent Dating App is an iOS app from Match Group Americas, LLC in the Social Networking category, currently rated 4.3★ across 56,836 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 72: Strong (healthy traction). For a Social Networking app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4.9y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (82 MB) | +$12K |
| ⚙ Social Networking complexity ×1.70 | +$44K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$30K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $40K · 16× MRR multiple
💸
~0.3× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 Social Networking category multiple | +5% |
Final multiple
16× MRR
👥 Estimated audience size
5.1M
Lifetime downloads (US-equivalent)
Monthly active
1.2M
Daily active
685K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Social Networking engagement | ~90 installs / rating |
| 🔁 Social Networking D30 retention | 25% |
| 📍 DAU / MAU stickiness | 0.55 |
DAU / MAU
55% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
7.1
Product Quality
8.6
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
6.2
Market Position
0.6
Operational Safety
9.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.28★ across 56,836 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 288d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($37K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (56,836 ratings)METRIC | +$5,500 | |
| bugsREVIEW | −$1,800 | |
| cancelledREVIEW | −$1,500 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Good rating (4.3★)METRIC | +$800 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v25.04.01
Our latest release continues to bring enhancements that help you get more out of your membership:
• Bug fixes and performance improvements
• Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Stir: Single Parent Dating App
- Developer
- Match Group Americas, LLC
- Bundle ID
- com.match.stir
- App Store URL
- Open in App Store
- Category
- Social Networking
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.9K/mo
- Top-grossing rank
- 🇨🇦#62 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth56,836 ratings+115% lifetimeShow 3-year history estimate ▾
Tracked (46 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇨🇦
CA
Top-grossing rank: #62 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#62 now · best #61 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
As a single parent, you’ve tried other dating apps, but at the first mention of your kids, you’re no longer interesting. Sound familiar?
That’s why we created Stir, a dating app with a focus on single parents.
It’s where you don’t have to apologize for having a crazy schedule.
It’s where having kids isn't a deal-breaker.
It’s where solo parents can meet, chat, and rediscover the fun in dating.
You’ll get to know potential matches through our questions on personality and values.… View full description on the official store →
That’s why we created Stir, a dating app with a focus on single parents.
It’s where you don’t have to apologize for having a crazy schedule.
It’s where having kids isn't a deal-breaker.
It’s where solo parents can meet, chat, and rediscover the fun in dating.
You’ll get to know potential matches through our questions on personality and values.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 82 MB🔞 17+📱 iOS 16.0+🔖 v25.04.01🔄 updated 0d ago🌐 EN📂 Social Networking💰 Free
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 1.54 → 4.28 (improved 2.74★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-06
⭐
Rating ↑ 2.33 → 3.00 (improved 0.67★)
2024-06
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2024-06
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2024-06
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #42Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
dating·#42🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 2 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇨🇦 CA | 4.15597★ | 4,834 | 4.15597★ this version |
| 🇺🇸 US | 4.27592★ | 56,948 | 4.27592★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Stir: Single Parent Dating App: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Match Group Americas, LLC
View all →📦 Portfolio summaryINDIE studio
8apps·$37K/mocombined
✓ Diversified — top app contributes 44%; risk spread across portfolio
Similar apps in Social Networking
About this analysis
Why high confidence: 56,836 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Stir make per month?▴
Based on our ML-calibrated revenue forecast, Stir earns approximately $1.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Stir?▴
Browse the full Social Networking category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Stir?▴
Stir is published by Match Group Americas, LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Stir's BU Score?▴
Stir has a BU Score of 72/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.