Strata Lite
43
Quality Score
Emerging
Strata Lite
Low confidence
✍️ bumetric analysis
“
Strata Lite is an iOS app from Mark Gilbert in the Photo & Video category, currently rated 3.0★ across 30 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 43: Emerging (early traction worth watching). For a Photo & Video app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.3K
per month
→
12-mo forecast
$1.1K – $4.1K
per month
→
24-mo forecast
$1.0K – $9.4K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Photo & Video complexity ×1.55 | +$27K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 11× MRR multiple
💸
~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating < 3.5 (weak) | -18% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
11× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.3K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$1.1K – $2.6K
12 months
$1.1K – $4.1K
24 months
$1.0K – $9.4K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 36/100INDIE TIERlimited signalRevenue Strength
3.1
Product Quality
2.4
Market Position
0.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
5.0
Founder Strength
6.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $516 - $3227/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 3.03★ across 30 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1094d ago — possibly dormant.
- ⚠️ Risk: Elevated — dormant (1094d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 18-32× monthly = $23K-$41K. Portfolio play ($19K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| Below-average rating (3.0★)METRIC | −$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (30 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.00
Fixed missing icon, and information panel data.
Now requires iOS 11.0 or later
Now requires iOS 11.0 or later
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Strata Lite
- Developer
- Mark Gilbert
- Bundle ID
- tv.sienna.iTEMLite
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.3K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- gallery.co.uk/contact.html
- About page
- gallery.co.uk/aboutgallery.html
📈Ratings growth30 ratings+2900% lifetimeShow 3-year history estimate ▾
Tracked (28 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $4.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Strata Lite Remote for BlackMagic Design ATEM Switchers, including ATEM Television Studio, ATEM 1M/E, ATEM 2M/E, Production Studio 4K and 1M/E / 2M/E Production Studio 4K, TelevisionStudio HD and ATEM Mini Series.
Strata connects directly to your ATEM switcher via Wifi and your switcher's network connection. It does not require a separate computer.
LITE VERSION:
The Lite version includes basic control of Program and Preview buttons on ATEM Switchers (on iPhone controls Program bus only).
FEATURES (iPad version):
* Control Program and Preview Busses
* Cut and Auto Transition Control… View full description on the official store →
Strata connects directly to your ATEM switcher via Wifi and your switcher's network connection. It does not require a separate computer.
LITE VERSION:
The Lite version includes basic control of Program and Preview buttons on ATEM Switchers (on iPhone controls Program bus only).
FEATURES (iPad version):
* Control Program and Preview Busses
* Cut and Auto Transition Control… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 2 MB🔞 4+📱 iOS 11.0+🔖 v4.00🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 4.50 → 3.03 (dropped 1.47★)
2026-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-05
💲
Went paid — introduced $4.99 price point
2026-03
⭐
Rating ↑ 2.54 → 4.50 (improved 1.96★)
2016-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2015-04
⭐
Rating ↓ 4.00 → 3.25 (dropped 0.75★)
2014-10
⭐
Rating ↑ 3.50 → 4.00 (improved 0.50★)
2013-10
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
2013-03
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
More by Mark Gilbert
View all →📦 Portfolio summaryINDIE studio
3apps·$19K/mocombined
Lead-app heavy — top app contributes 56%
Similar apps in Photo & Video
About this analysis
Why low confidence: only 30 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Strata Lite make per month?▴
Based on our ML-calibrated revenue forecast, Strata Lite earns approximately $1.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Strata Lite?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Strata Lite?▴
Strata Lite is published by Mark Gilbert on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Strata Lite's BU Score?▴
Strata Lite has a BU Score of 43/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.