The Elements by Theodore Gray
66
Quality Score
Solid
The Elements by Theodore Gray
Medium confidence
✍️ bumetric analysis
“
The Elements by Theodore Gray is an iOS app from NatureGuides Ltd. in the News category, currently rated 4.6★ across 121 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 66: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$110K
↳ What it cost to build · not monthly revenue
Likely range $80K – $150K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~10 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (1592 MB) | +$40K |
| ⚙ News complexity ×1.20 | +$18K |
Total estimate
$110K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 14× MRR multiple
💸
~1.4× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 News category multiple | -5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
14× MRR
👥 Estimated audience size
14K
Lifetime downloads (US-equivalent)
Monthly active
2.1K
Daily active
940
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 39/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
7.3
Product Quality
4.9
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
7.5
Market Position
2.0
Operational Safety
0.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.58★ across 121 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1724d ago — possibly dormant.
- ⚠️ Risk: High — bug mentions above category norm, rating drift -0.76 ★ (recent 50 vs lifetime), dormant (1724d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($56K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (16y old)METRIC | +$1,500 | |
| Multilingual (17 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| priceyREVIEW | −$800 | |
| Early-stage install base (121 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.1.3
Minor bug fixes and tweaks.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- The Elements by Theodore Gray
- Developer
- NatureGuides Ltd.
- Bundle ID
- com.elementcollection.elementsipad
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- CA, HR, NL, EN, FI, FR, DE, IT, JA, KO, PL, PT, RU, ZH, ES, SV, TR
Company
- Website
- Not found
- Tagline
- RGB Ltd
- Description
- Not found
- Founded
- Not found
- HQ / Address
- United Kingdom
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $11.0K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- contact@rgbco.com
- Phone
- +44 (0)20 8749 3354
- Contact page
- rgbco.com/contact
- About page
- Not found
📈Ratings growth121 ratings+-67% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $9.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
From Theodore Gray comes a beautifully produced app introducing and educating users on the elements of the periodic table and how they combine to form the world around us. The Elements is a rich and engaging love story, told in words and pictures - allowing you to experience the beauty and fascination of the building blocks of our universe in a way you've never seen before.
Start off on a living periodic table where every element is shown with a smoothly rotating sample. To read about gold, tap the gold nugget.… View full description on the official store →
Start off on a living periodic table where every element is shown with a smoothly rotating sample. To read about gold, tap the gold nugget.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 1.6 GB🔞 4+📱 iOS 12.0+🔖 v3.1.3🔄 updated 0d ago🌐 CA, HR, NL, EN, FI +12📂 News💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 5.00 → 4.58 (dropped 0.42★)
2026-05
💲
Went paid — introduced $9.99 price point
2026-03
⭐
Rating ↑ 3.70 → 5.00 (improved 1.30★)
2010-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2010-04
📈
Crossed 50 ratings — social-proof flywheel kicking in
2010-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2010-04
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 652 reviews across 9 markets● 72% positive · ● 14% neutral · ● 14% negative · Rating drift: -0.76★ (declining — recent 50: 3.82★ vs lifetime: 4.58★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.77
🇮🇳 IN
+0.62
🇺🇸 US
+0.59
🇨🇦 CA
+0.58
🇬🇧 GB
+0.57
🇧🇷 BR
+0.08
🇯🇵 JP
-0.02
🇫🇷 FR
-0.07
🇩🇪 DE
-0.45
Top praise themes
periodic table ×24 new ipad ×12 highly recommend ×10 high school ×9 retina display ×9 worth money ×9 show off ×9 high quality ×8
Top complaint themes
crashes constantly ×14 periodic table ×9 wolfram alpha ×8 waste money ×7 home page ×7 constantly crashes ×6 iphone plus ×5 click element ×5
Risk signals
Refund mentions: 1.4% Bug mentions: 21%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.17647★ | 17 | 4.17647★ this version |
| 🇧🇷 BR | 4.53846★ | 13 | 4.53846★ this version |
| 🇨🇦 CA | 5★ | 20 | 5★ this version |
| 🇩🇪 DE | 4.75★ | 16 | 4.75★ this version |
| 🇫🇷 FR | 4.25★ | 12 | 4.25★ this version |
| 🇬🇧 GB | 4.16★ | 25 | 4.16★ this version |
| 🇮🇳 IN | 5★ | 3 | 5★ this version |
| 🇯🇵 JP | 3.93548★ | 62 | 3.93548★ this version |
| 🇺🇸 US | 4.58197★ | 122 | 4.58197★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for The Elements by Theodore Gray: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by NatureGuides Ltd.
View all →📦 Portfolio summaryINDIE studio
6apps·$56K/mocombined
Lead-app heavy — top app contributes 50%
About this analysis
Why medium confidence: 121 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does The Elements by Theodore Gray make per month?▴
Based on our ML-calibrated revenue forecast, The Elements by Theodore Gray earns approximately $10K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like The Elements by Theodore Gray?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes The Elements by Theodore Gray?▴
The Elements by Theodore Gray is published by NatureGuides Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is The Elements by Theodore Gray's BU Score?▴
The Elements by Theodore Gray has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.