Think Dirty – Shop Clean
82
Quality Score
Excellent
Think Dirty – Shop Clean
High confidence
✍️ bumetric analysis
“
Think Dirty – Shop Clean is an iOS app from Think Dirty Inc. in the Health & Fitness category, currently rated 4.8★ across 54,935 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 82: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.1K/mo · 13K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$75K
↳ What it cost to build · not monthly revenue
Likely range $55K – $100K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (61 MB) | +$4K |
| ⚙ Health & Fitness complexity ×1.40 | +$21K |
Total estimate
$75K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$500K
↳ What it would sell for · not monthly revenue
Marketplace range $400K – $700K · 19× MRR multiple
💸
~6.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
3.8M
Lifetime downloads (US-equivalent)
Monthly active
835K
Daily active
290K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.6
Market Position
0.0
Growth Velocity
5.0
Defensibility
6.0
Operational Safety
10.0
Founder Strength
5.5
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.81★ across 54,935 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($29K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (54,935 ratings)METRIC | +$5,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.29.0
Spring clean your routine with Analyze Ingredients. No barcode? No problem. Paste an ingredient list or product URL, and we’ll break down every ingredient so you can shop with peace of mind.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Think Dirty – Shop Clean
- Developer
- Think Dirty Inc.
- Bundle ID
- com.thinkdirty.thinkdirtyapp
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, ZH, ZH
Company
- Website
- Not found
- Tagline
- 12.3K
- Description
- Think Dirty® app educates users on potential toxins in household, personal care and beauty products. Just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, its ingredients, and shop cleaner options!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $28.2K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- netflix.com/tudum/articles/the-plasti…
- ca.linkedin.com/company/thinkdirty
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/pages/Think-Dirty/151152… · instagram instagram.com/thinkdirty · linkedin ca.linkedin.com/company/thinkdirty · medium medium.com/think-dirty · tiktok tiktok.com/@thinkdirty · twitter netflix.com/tudum/articles/the-plasti… · youtube youtu.be/ycTZ_t-aiuU?t=1789
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- thinkdirtyapp.com/about
⭐Recent App Store Reviews49 latest · avg 2.57★ · 30.6% 5★ · 46.9% 1★
5★15 (31%)
4★1 (2%)
3★4 (8%)
2★6 (12%)
1★23 (47%)
+86 ratings/week
Praise: love ×8 great ×7 recommend ×2 amazing ×1 best ×1Complaints: subscription ×7 expensive ×2
Top positive
★★★★★ Useful information!
I appreciate being able to scan products in the store. And if a product is not in Think Dirty’s database, I can scan it and add it; they do the research it and get back to me — great support!…
★★★★★ THE BEST
Questionable products - honest answers!! I love this app I’ll pay for it every year!…
Top negative
★☆☆☆☆ To expensive
Have to pay to do anything…
★☆☆☆☆ 👎
Does a good job but the fact that they have added a subscription that makes you pay for basic information is ridiculous. There are plenty of other competing apps with free information. Will never be redownloading or recommending to anyone. …
📈Ratings growth54,935 ratings+-3% lifetimeShow 3-year history estimate ▾
Tracked (53 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Think Dirty is your go-to skincare scanner, beauty product checker, and cosmetic ingredient analyzer — designed to help you decode labels and make safer choices. Loved by over 8 million users, our app makes it easy to learn about potentially toxic ingredients in your skin care, hair care, and cosmetic products. Use our barcode scanner, and Think Dirty instantly delivers easy-to-understand, trustworthy product ratings and ingredient analysis. Whether comparing products, checking for skin allergy triggers, or scanning items in-store, Think Dirty empowers you to shop smarter and live cleaner.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 61 MB🔞 4+📱 iOS 16.0+🔖 v4.29.0🔄 updated 0d ago🌐 EN, ZH, ZH📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
🔧
Shipped update — v? → v4.29.0
2026-04
⭐
Rating ↑ 4.04 → 4.81 (improved 0.77★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-10
🚀
First tracked snapshot — initial data captured
2024-10
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
🔔
Track this app’s revenue
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Think Dirty – Shop Clean: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Think Dirty Inc.
View all →📦 Portfolio summaryINDIE studio
2apps·$29K/mocombined
⚠ Concentrated — top app contributes 96% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 54,935 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Think Dirty – Shop Clean make per month?▴
Based on our ML-calibrated revenue forecast, Think Dirty – Shop Clean earns approximately $28K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Think Dirty – Shop Clean?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Think Dirty – Shop Clean?▴
Think Dirty – Shop Clean is published by Think Dirty Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Think Dirty – Shop Clean's BU Score?▴
Think Dirty – Shop Clean has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.