Toca Hair Salon 2
65
Quality Score
Solid
Toca Hair Salon 2
Medium confidence
✍️ bumetric analysis
“
Toca Hair Salon 2 is an iOS app from Toca Boca AB in the News category, currently rated 4.0★ across 933 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 65: Solid (established niche player). For a News app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$6.8K
per month
→
12-mo forecast
$7.1K – $14.8K
per month
→
24-mo forecast
$8.7K – $26.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$15.4K/mo · 13K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (71 MB) | +$8K |
| ⚙ News complexity ×1.20 | +$11K |
Total estimate
$70K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $375K · 13× MRR multiple
💸
~4.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| 🏷 News category multiple | -5% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
13× MRR
👥 Estimated audience size
110K
Lifetime downloads (US-equivalent)
Monthly active
16K
Daily active
7.4K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 News engagement | ~120 installs / rating |
| 🔁 News D30 retention | 15% |
| 📍 DAU / MAU stickiness | 0.45 |
DAU / MAU
45% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$6.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$6.5K – $10.8K
12 months
$7.1K – $14.8K
24 months
$8.7K – $26.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 45/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
5.4
Product Quality
5.7
Revenue Strength
3.8
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
7.0
- 💰 Revenue: Modest — $4K - $10K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.04★ across 933 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 1014d ago — possibly dormant.
- ⚠️ Risk: Moderate — dormant (1014d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $122K-$218K. Portfolio play ($22K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| Multilingual (18 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Good rating (4.0★)METRIC | +$800 | |
| Early-stage install base (933 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.4
Bug Fixes :)
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Toca Hair Salon 2
- Developer
- Toca Boca AB
- Bundle ID
- com.tocaboca.hairsalon2
- App Store URL
- Open in App Store
- Category
- News
- Content rating
- 4+
- Languages
- DA, EN, FI, FR, DE, ID, IT, JA, KO, NB, PT, RU, ZH, ES, SV, TH, ZH, TR
Company
- Website
- Not found
- Tagline
- Calling all cre ators , makers & rule break ers
- Description
- Welcome to Toca Boca! Find out what we do and who we are!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $22.5K/mo
- Top-grossing rank
- Outside top 100 in US News
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- Not found
- Not found
- Phone
- Not found
- Contact page
- tocaboca.com/contact
- About page
- tocaboca.com/about
📈Ratings growth933 ratings+111% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $3.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
***Pay once & play forever! No in-app purchases.***
Cut, curl, color and style – any way you want!
Our bestselling app Toca Hair Salon is back in an even better version, with new characters, new tools, new accessories and even more hairstyling fun!
In this kid-friendly, super-creative app, you get to run your very own hair salon, with six fun characters to choose from. Cut, colour and style any way you want, using lots of different tools – from a simple comb and scissors to a curling iron and a straightener.… View full description on the official store →
Cut, curl, color and style – any way you want!
Our bestselling app Toca Hair Salon is back in an even better version, with new characters, new tools, new accessories and even more hairstyling fun!
In this kid-friendly, super-creative app, you get to run your very own hair salon, with six fun characters to choose from. Cut, colour and style any way you want, using lots of different tools – from a simple comb and scissors to a curling iron and a straightener.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 71 MB🔞 4+📱 iOS 11.0+🔖 v2.4🔄 updated 0d ago🌐 DA, EN, FI, FR, DE +13📂 News💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $3.99 price point
2026-01
📈
Crossed 500 ratings — social-proof flywheel kicking in
2014-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2014-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2014-08
📈
Crossed 10 ratings — social-proof flywheel kicking in
2014-08
⭐
Rating ↓ 5.00 → 4.67 (dropped 0.33★)
2014-08
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.07857★ | 140 | 4.07857★ this version |
| 🇧🇷 BR | 4.37838★ | 37 | 4.37838★ this version |
| 🇨🇦 CA | 4.20183★ | 109 | 4.20183★ this version |
| 🇩🇪 DE | 3.875★ | 32 | 3.875★ this version |
| 🇫🇷 FR | 4.11904★ | 42 | 4.11904★ this version |
| 🇬🇧 GB | 3.98515★ | 202 | 3.98515★ this version |
| 🇮🇳 IN | 3.85714★ | 14 | 3.85714★ this version |
| 🇯🇵 JP | 4.00526★ | 190 | 4.00526★ this version |
| 🇺🇸 US | 4.0406★ | 936 | 4.0406★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Toca Hair Salon 2: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Toca Boca AB
View all →📦 Portfolio summaryINDIE studio
2apps·$22K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
About this analysis
Why medium confidence: 933 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Toca Hair Salon 2 make per month?▴
Based on our ML-calibrated revenue forecast, Toca Hair Salon 2 earns approximately $22K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Toca Hair Salon 2?▴
Browse the full News category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Toca Hair Salon 2?▴
Toca Hair Salon 2 is published by Toca Boca AB on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Toca Hair Salon 2's BU Score?▴
Toca Hair Salon 2 has a BU Score of 65/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.