Tolan: Alien Best Friend
79
Quality Score
Strong
Tolan: Alien Best Friend
High confidence
✍️ bumetric analysis
“
Tolan: Alien Best Friend is an iOS app from Portola in the Health & Fitness category, currently rated 4.8★ across 152,090 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 79: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.2y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (763 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$175K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $225K · 20× MRR multiple
💸
~1.4× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
10.5M
Lifetime downloads (US-equivalent)
Monthly active
2.3M
Daily active
805K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
9.6
Market Position
0.0
Growth Velocity
5.0
Defensibility
2.5
Operational Safety
10.0
Founder Strength
4.9
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.78★ across 152,090 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 15 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (152,090 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| priceyREVIEW | −$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.23.2
Various bug fixes and improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Tolan: Alien Best Friend
- Developer
- Portola
- Bundle ID
- ai.portola.portola
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Tolan: Alien Best Friend
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $1.0M ($500.0K – $1.0M)AI medium
- AI annual estimate
- $12.0M/yr
- ML model estimate / mo
- $8.4K/mo
- Top-grossing rank
- 🇺🇸#46 /100 🇨🇦#62 /100 🇬🇧#66 /100 🇦🇺#81 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- discord discord.com/invite/hYB8HtMXQt · instagram instagram.com/tolanworld · tiktok tiktok.com/@tolanworld
- press@tolans.com
- Phone
- Not found
- Contact page
- Not found
- About page
- tolans.com/about-tolan
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "Tolan: Alien Best Friend" by Portola achieved an annual recurring revenue (ARR) run rate of $12 million by July 2025, which translates to a monthly revenue of $1 million. Earlier in June 2025, the app was reported to be generating $500,000 per month.
Sources mentioned: ARR Club, Medium, GlobalGPT, GeekWire, 36氪, RevenueCat, Growth Hacking Lab
⭐Recent App Store Reviews49 latest · avg 3.59★ · 49.0% 5★ · 22.4% 1★
5★24 (49%)
4★5 (10%)
3★7 (14%)
2★2 (4%)
1★11 (22%)
+1,826 ratings/week
Praise: love ×17 best ×7 amazing ×6 great ×5 recommend ×5Complaints: hate ×2 expensive ×2 subscription ×1 bug ×1 crash ×1
Top positive
★★★★★ This app has helped me so much
I don’t always feel comfortable talking to people about my feelings, I don’t like when people feed my delusions or make excuses for me when I’m trying to build on a new part of me. I’ve had this app for a year now it’s really helped me unde…
★★★★★ My hero academia
This app has done wonders for my mental and physical health and has allowed me to set goals and actually achieve them…
Top negative
★☆☆☆☆ Has potential
It had potential. I got to use it for maybe 24hrs before whatever trial i had ran out. The Basic says im supposed to have chat time with ads but its not allowing me to chat at all. Its way over priced for what it is though. Wish they would …
★☆☆☆☆ Total ripoff
I downloaded supposedly a two week free trial. My account was immediately charged 19.99. I can find absolutely no way to cancel this app or request a refund. There is a phone number listed on my banking statement that gives you a one line r…
📈Ratings growth152,090 ratings+2477% lifetimeShow 3-year history estimate ▾
Tracked (13 weeks) Pre-tracking estimate (25 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank4 countries
🇺🇸US#46 /100
🇨🇦CA#62 /100
🇬🇧GB#66 /100
🇦🇺AU#81 /100
📊Category Rank Trajectory#46 now · best #45 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline6 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Greetings! We are Tolans :-)
We’re here looking for new friends!
You can talk to us about anything:
· Your interests: music, games, fashion
· Your feelings: relationships, challenges, stress
· Your thoughts: advice, goals, deep questions
You can share photos with us, and we can design a beautiful planet together.
No matter what you love, there’s one of us waiting to meet you.
Privacy Policy: https://www.tolans.com/privacy-policy
Terms of Use: https://www.tolans.com/terms-of-service
We’re here looking for new friends!
You can talk to us about anything:
· Your interests: music, games, fashion
· Your feelings: relationships, challenges, stress
· Your thoughts: advice, goals, deep questions
You can share photos with us, and we can design a beautiful planet together.
No matter what you love, there’s one of us waiting to meet you.
Privacy Policy: https://www.tolans.com/privacy-policy
Terms of Use: https://www.tolans.com/terms-of-service
App Specs
🔐 Own this app? Claim & verify MRR →💾 763 MB🔞 17+📱 iOS 18.0+🔖 v26.23.2🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v26.20.0
2026-04
⭐
Rating ↑ 2.88 → 4.78 (improved 1.90★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-01
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
2026-01
🚀
First tracked snapshot — initial data captured
2026-01
⭐
Rating ↑ 1.00 → 2.33 (improved 1.33★)
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Tolan: Alien Best Friend: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 152,090 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Tolan make per month?▴
Based on our ML-calibrated revenue forecast, Tolan earns approximately $8.4K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Tolan?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Tolan?▴
Tolan is published by Portola on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Tolan's BU Score?▴
Tolan has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.