TotalAV
80
Quality Score
Excellent
TotalAV
High confidence
✍️ bumetric analysis
“
TotalAV is an iOS app from Total Security Limited in the Utilities category, currently rated 4.6★ across 70,882 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 80: Excellent (strong product-market fit). For a Utilities app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$600K
per month
→
12-mo forecast
$635K – $978K
per month
→
24-mo forecast
$759K – $1410K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$2.7K/mo · 162K ratings · 4.2★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$45K
↳ What it cost to build · not monthly revenue
Likely range $35K – $60K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (60 MB) | +$4K |
| ⚙ Utilities complexity ×0.85 | $-8201 |
Total estimate
$45K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$425K
↳ What it would sell for · not monthly revenue
Marketplace range $300K – $500K · 15× MRR multiple
💸
~9.4× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Utilities category multiple | -10% |
Final multiple
15× MRR
👥 Estimated audience size
14.0M
Lifetime downloads (US-equivalent)
Monthly active
2.8M
Daily active
560K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Utilities engagement | ~200 installs / rating |
| 🔁 Utilities D30 retention | 20% |
| 📍 DAU / MAU stickiness | 0.20 |
DAU / MAU
20% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$600K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$591K – $800K
12 months
$635K – $978K
24 months
$759K – $1.4M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 55/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
9.2
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
5.9
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $240K - $1320K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.58★ across 70,882 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $10.8M-$19.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (70,882 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.4.2
We continuously improve the protection features of TotalAV for Mobile, as well as the speed and stability of our app to give you the best protection and transparent cybersecurity experience available.
What's new?
Bug fixes
What's new?
Bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- TotalAV
- Developer
- Total Security Limited
- Bundle ID
- com.totalav.ios
- App Store URL
- Open in App Store
- Category
- Utilities
- Content rating
- 17+
- Languages
- CS, DA, NL, EN, FR, DE, IT, NN, PL, PT, ES, SV, TR
Company
- Website
- www.totalav.com
- Tagline
- Award-Winning Antivirus & Security Software
- Description
- TotalAV™'s Award-Winning antivirus instantly blocks harmful malware threats and viruses in real-time, keeping your personal data and identity safe.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $28.5K/mo
- Top-grossing rank
- 🇦🇺#40 /100 🇬🇧#45 /100 🇩🇪#48 /100 🇨🇦#75 /100 🇺🇸#86 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth70,882 ratings+44% lifetimeShow 3-year history estimate ▾
Tracked (45 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank5 countries
🇦🇺AU#40 /100
🇬🇧GB#45 /100
🇩🇪DE#48 /100
🇨🇦CA#75 /100
🇺🇸US#86 /100
📊Category Rank Trajectory#40 now · best #38 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
At TotalAV, Protection is our Priority. Our app for iPhone & iPad helps to keep you safe from web cybersecurity threats with dangerous website blocking, VPN protection for Public Wi-Fi security, SPAM text protection, as well as anti-hacking alerts for website data breaches.
The full list of TotalAV Mobile Security features includes:
► Smart Scan
► Data Breach Check
► Photos & Video Cleanup
► Duplicate Contact Finder
► Event Check
► WebShield (PREMIUM)
► QR Code Check (PREMIUM)
► SPAM Text Protection (PREMIUM)
► VPN (PREMIUM)
TotalAV Free Features include:
Smart Scan… View full description on the official store →
The full list of TotalAV Mobile Security features includes:
► Smart Scan
► Data Breach Check
► Photos & Video Cleanup
► Duplicate Contact Finder
► Event Check
► WebShield (PREMIUM)
► QR Code Check (PREMIUM)
► SPAM Text Protection (PREMIUM)
► VPN (PREMIUM)
TotalAV Free Features include:
Smart Scan… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 60 MB🔞 17+📱 iOS 13.0+🔖 v2.4.2🔄 updated 0d ago🌐 CS, DA, NL, EN, FR +8📂 Utilities💰 Free
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 2.25 → 4.50 (improved 2.25★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-05
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-05
⭐
Rating ↓ 3.00 → 2.67 (dropped 0.33★)
2024-05
⭐
Rating ↓ 3.50 → 3.00 (dropped 0.50★)
2024-05
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
2024-05
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — totalav.com
- Tech stack
- Google Workspace · Mailgun · SendGrid · AWS SES
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.56105★ | 7,723 | 4.56105★ this version |
| 🇧🇷 BR | 4.76766★ | 538 | 4.76766★ this version |
| 🇨🇦 CA | 4.50464★ | 6,145 | 4.50464★ this version |
| 🇩🇪 DE | 4.48068★ | 6,316 | 4.48068★ this version |
| 🇫🇷 FR | 4.53099★ | 2,855 | 4.53099★ this version |
| 🇬🇧 GB | 4.53247★ | 13,873 | 4.53247★ this version |
| 🇮🇳 IN | 4.34222★ | 225 | 4.34222★ this version |
| 🇯🇵 JP | 4.5★ | 102 | 4.5★ this version |
| 🇺🇸 US | 4.58439★ | 71,096 | 4.58439★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for TotalAV: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Total Security Limited
View all →📦 Portfolio summaryINDIE studio
4apps·$2K/mocombined
⚠ Concentrated — top app contributes 100% of combined revenue (single-app dependency)
Similar apps in Utilities
About this analysis
Why high confidence: 70,882 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does TotalAV make per month?▴
Based on our ML-calibrated revenue forecast, TotalAV earns approximately $28K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like TotalAV?▴
Browse the full Utilities category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes TotalAV?▴
TotalAV is published by Total Security Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is TotalAV's BU Score?▴
TotalAV has a BU Score of 80/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.