VideoGrade
73
Quality Score
Strong
VideoGrade
Medium confidence
✍️ bumetric analysis
“
VideoGrade is an iOS app from Fidel Lainez in the Photo & Video category, currently rated 4.7★ across 1,495 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 73: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$8.6K
per month
→
12-mo forecast
$8.9K – $18.6K
per month
→
24-mo forecast
$11.0K – $33.0K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| ⚙ Photo & Video complexity ×1.55 | +$27K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$375K
↳ What it would sell for · not monthly revenue
Marketplace range $275K – $475K · 17× MRR multiple
💸
~4.7× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
205K
Lifetime downloads (US-equivalent)
Monthly active
36K
Daily active
10K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$8.6K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: review-mined risks present
6 months
$8.1K – $13.6K
12 months
$8.9K – $18.6K
24 months
$11.0K – $33.0K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 38/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
7.0
Revenue Strength
3.9
Monetization Maturity
0.5
Defensibility
6.0
Market Position
2.0
Operational Safety
0.5
- 💰 Revenue: Modest — $6K - $12K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.7★ across 1,495 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 2386d ago — possibly dormant.
- ⚠️ Risk: High — scam/fraud mentions detected, bug mentions above category norm, rating drift -1.48 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $102K-$188K. Portfolio play ($42K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,495 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Localized (9 languages)METRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v8.0
Hi there, Videograders!
VideoGrade 8 is here with support for iOS 13!
Thank you very much for using VideoGrade. Keep sending your comments and requests to videograde@flainezapps.com
VideoGrade 8 is here with support for iOS 13!
Thank you very much for using VideoGrade. Keep sending your comments and requests to videograde@flainezapps.com
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- VideoGrade
- Developer
- Fidel Lainez
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, DE, IT, JA, RU, ZH, ES, ZH
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $21.4K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,495 ratings+779% lifetimeShow 3-year history estimate ▾
Tracked (60 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $5.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Make your movies look exactly the way you want with VideoGrade, a powerful, flexible and easy to use color grading editor for video. Universal app, optimized for all the retina displays. http://videogradeapp.com/
VideoGrade is a color grading tool for your videos. It features high quality filters that will let you adjust the image on your videos in any way you can imagine. VideoGrade is built with freedom in mind: you will have total control over each of the filters.… View full description on the official store →
VideoGrade is a color grading tool for your videos. It features high quality filters that will let you adjust the image on your videos in any way you can imagine. VideoGrade is built with freedom in mind: you will have total control over each of the filters.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 7 MB🔞 4+📱 iOS 13.0+🔖 v8.0🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +4📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $5.99 price point
2026-03
⭐
Rating ↑ 4.15 → 4.70 (improved 0.55★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2013-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2012-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2012-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2012-03
⭐
Rating ↓ 4.75 → 4.40 (dropped 0.35★)
2012-02
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
2012-01
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 338 reviews across 7 markets● 83% positive · ● 7% neutral · ● 11% negative · Rating drift: -1.48★ (declining — recent 50: 3.22★ vs lifetime: 4.7★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.70
🇮🇳 IN
+0.67
🇺🇸 US
+0.63
🇨🇦 CA
+0.55
🇬🇧 GB
+0.51
🇯🇵 JP
+0.04
🇧🇷 BR
-0.13
Top praise themes
color grading ×23 video editor ×10 video editing ×10 video color ×9 color correction ×7 video grade ×7 highly recommend ×6 brightness contrast ×6
Top complaint themes
please fix ×5 waste money ×5 ipad air ×4 fix please ×4 camera roll ×4 color grading ×3 keeps crashing ×3 export video ×3
Risk signals
Refund mentions: 1.5% Bug mentions: 9% Fraud / scam mentions: 0.6%
🌍
Multi-Country Performance
Available in 7 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.77273★ | 132 | 4.77273★ this version |
| 🇧🇷 BR | 4.58333★ | 36 | 4.58333★ this version |
| 🇨🇦 CA | 4.67199★ | 125 | 4.67199★ this version |
| 🇬🇧 GB | 4.7013★ | 231 | 4.7013★ this version |
| 🇮🇳 IN | 4.75★ | 36 | 4.75★ this version |
| 🇯🇵 JP | 4.52381★ | 126 | 4.52381★ this version |
| 🇺🇸 US | 4.78782★ | 1,494 | 4.78782★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for VideoGrade: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Fidel Lainez
View all →📦 Portfolio summaryINDIE studio
2apps·$42K/mocombined
Lead-app heavy — top app contributes 50%
Similar apps in Photo & Video
About this analysis
Why medium confidence: 1,495 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does VideoGrade make per month?▴
Based on our ML-calibrated revenue forecast, VideoGrade earns approximately $21K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like VideoGrade?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes VideoGrade?▴
VideoGrade is published by Fidel Lainez on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is VideoGrade's BU Score?▴
VideoGrade has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.