Vixer: AI Video Editor & Maker
77
Quality Score
Strong
Vixer: AI Video Editor & Maker
High confidence
✍️ bumetric analysis
“
Vixer: AI Video Editor & Maker is an iOS app from Popixels Ltd. in the Photo & Video category, currently rated 4.7★ across 67,144 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 77: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$28.5K
per month
→
12-mo forecast
$29.5K – $61.8K
per month
→
24-mo forecast
$36.6K – $109.7K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (157 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 17× MRR multiple
💸
~1.1× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
9.4M
Lifetime downloads (US-equivalent)
Monthly active
1.6M
Daily active
495K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$28.5K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$27.1K – $45.1K
12 months
$29.5K – $61.8K
24 months
$36.6K – $109K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERunderperforming peersRevenue Strength
4.5
Product Quality
9.5
Market Position
0.0
Growth Velocity
5.0
Defensibility
5.1
Operational Safety
10.0
Founder Strength
5.5
Monetization Maturity
1.0
- 💰 Revenue: Modest — $19K - $42K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 67,144 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $513K-$912K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (67,144 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Multilingual (13 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| priceyREVIEW | −$800 | |
| Established app (6y old)METRIC | +$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.1
We're excited to introduce a powerful new feature: AI image generation with the Nano Banana model. This faster model enabling you to generate stunning visuals from simple text prompts or by using your own images as references.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Vixer: AI Video Editor & Maker
- Developer
- Popixels Ltd.
- Bundle ID
- com.vixerapp.Vixer
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- NL, EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES, ZH, TR
Company
- Website
- Not found
- Tagline
- Vixer - Video Editor & Maker
- Description
- Edit & merge multiple videos and photos into one gorgeous movie. Add filters, frames and your favorite music to really make it unique.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.2K/mo
- Top-grossing rank
- 🇦🇺#78 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth67,144 ratings+67% lifetimeShow 3-year history estimate ▾
Tracked (34 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇦🇺
AU
Top-grossing rank: #78 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#78 now · best #76 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Vixer is a video editing app that stands out for its simplicity and user-friendly interface, making it ideal for both beginners and seasoned creators.
Tailored for crafting short-form content for social media, Vixer gives you a powerful set of tools. Create impactful content for your social media platforms and enhance your business presence with Vixer.
Editing wizard at your service:
• Easy editing: Trim, crop, split, merge, rotate, and more with intuitive tools. Speed up or slow down sections for the perfect pace.… View full description on the official store →
Tailored for crafting short-form content for social media, Vixer gives you a powerful set of tools. Create impactful content for your social media platforms and enhance your business presence with Vixer.
Editing wizard at your service:
• Easy editing: Trim, crop, split, merge, rotate, and more with intuitive tools. Speed up or slow down sections for the perfect pace.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 157 MB🔞 4+📱 iOS 16.6+🔖 v7.1🔄 updated 0d ago🌐 NL, EN, FR, DE, IT +8📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 4.27 → 4.74 (improved 0.47★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 4.27 → 4.67 (improved 0.40★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-06
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-05
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-04
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2025-04
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #6Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
vlog editor·#6🇺🇸video editor·#21🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Vixer: AI Video Editor & Maker: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Popixels Ltd.
View all →📦 Portfolio summaryINDIE studio
2apps·$35K/mocombined
Lead-app heavy — top app contributes 77%
Similar apps in Photo & Video
About this analysis
Why high confidence: 67,144 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Vixer make per month?▴
Based on our ML-calibrated revenue forecast, Vixer earns approximately $8.2K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Vixer?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Vixer?▴
Vixer is published by Popixels Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Vixer's BU Score?▴
Vixer has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.