Vrbo Holiday Rentals
86
Quality Score
Excellent
Vrbo Holiday Rentals
High confidence
✍️ bumetric analysis
“
Vrbo Holiday Rentals targets the private vacation home rental market, directly competing with Airbnb and Booking.com's home rental offerings. With nearly three million ratings averaging high marks, this app demonstrates significant user satisfaction and strong market penetration. Its estimated monthly revenue, while modest for its user base, suggests a mature product with established traction, likely past its initial growth spurt and now in a steady-state operational phase. The freemium model in this category typically sees revenue driven by booking commissions and premium features like enhanced search filters or concierge services. A common monetization observation for travel apps is that a significant portion of IAP revenue comes from convenience-based upgrades or subscription tiers offering exclusive deals, rather than direct pay-per-download, leveraging existing user intent for travel.
BU Score 86 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
💰 Monthly revenue · now vs forecast
● Right now
$1.6M
per month
→
12-mo forecast
$1.7M – $2.6M
per month
→
24-mo forecast
$2.0M – $3.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$120K
↳ What it cost to build · not monthly revenue
Likely range $90K – $160K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (520 MB) | +$40K |
| ⚙ Travel complexity ×1.30 | +$27K |
Total estimate
$120K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $175K · 19× MRR multiple
💸
~1.0× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Final multiple
19× MRR
👥 Estimated audience size
335.0M
Lifetime downloads (US-equivalent)
Monthly active
33.5M
Daily active
5.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Travel engagement | ~110 installs / rating |
| 🔁 Travel D30 retention | 10% |
| 📍 DAU / MAU stickiness | 0.15 |
DAU / MAU
15% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.6M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.6M – $2.1M
12 months
$1.7M – $2.6M
24 months
$2.0M – $3.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 56/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
5.6
Product Quality
9.7
Revenue Strength
6.2
Monetization Maturity
1.0
Defensibility
5.7
Market Position
1.5
Operational Safety
10.0
- 💰 Revenue: Healthy — $640K - $3520K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.83★ across 3,049,597 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $28.8M-$51.2M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (3,049,597 ratings)METRIC | +$12,000 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (8y old)METRIC | +$1,500 | |
| Multilingual (12 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2026.20
Thanks for using the Vrbo app. We continue to update our app to help you find your next private vacation rental. This update includes bug fixes and performance improvements to enhance your experience. Have a great trip!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Vrbo Holiday Rentals
- Developer
- HomeAway.com, Inc.
- Bundle ID
- com.vrbo.traveler
- App Store URL
- Open in App Store
- Category
- Travel
- Content rating
- 4+
- Languages
- DA, NL, EN, FI, FR, DE, IT, JA, NB, PT, ES, SV
Company
- Website
- www.vrbo.com
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.9K/mo
- Top-grossing rank
- Outside top 100 in US Travel
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: LOW
Publicly available sources, including Business of Apps, ElectroIQ, Quantumrun, and Triad Vacation Rentals, indicate that Vrbo generated an estimated $3.8 billion in total revenue in 2024 across its entire platform, which includes its website and mobile applications. However, there is no specific breakdown of revenue solely attributable to the 'Vrbo Holiday Rentals' iOS app. Sensor Tower provides download estimates for the iOS app, with 400,000 downloads last month as of May 2026, and monthly downloads ranging from 150,000 to 273,000 in Q1 2023. Without a clear distinction of revenue generated exclusively through the iOS app, a precise revenue estimate for the app cannot be provided.
Sources mentioned: Business of Apps, ElectroIQ, Quantumrun, Triad Vacation Rentals, Sensor Tower
⭐Recent App Store Reviews49 latest · avg 3.86★ · 63.3% 5★ · 20.4% 1★
5★31 (63%)
4★2 (4%)
3★4 (8%)
2★2 (4%)
1★10 (20%)
+9,894 ratings/week
Praise: great ×15 love ×8 amazing ×7 perfect ×6 recommend ×4Complaints: worst ×2 terrible ×2 bug ×1 crash ×1
Top positive
★★★★★ Amazing
I had found an amazing house with bug pool for 9 people!!!!!…
★★★★★ Worst customer service
Unavailable customer service is no customer service.…
Top negative
★☆☆☆☆ Bad services
Customer support sucks…
★☆☆☆☆ Needs improvement ASAP
Many hosts will list their property without accurately updating the calendar of availability. The VRBO app currently provides the user zero ability to flag to VRBO when a host does not have an accurate and up-to-date availability calendar f…
📈Ratings growth3,049,597 ratings+36% lifetimeShow 3-year history estimate ▾
Tracked (8 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
When other vacation rentals feel like a lot of work, try one that feels like a vacation. Whether you’re looking for a beach bungalow, an A-frame in the mountains, or a place in town, Vrbo is a more relaxing vacation home option, from booking to checkout.
Why get shortchanged when you can get rewarded? One Key* is a rewards program you won't find on any other vacation rentals platform. Earn and use rewards on eligible vacation homes, flights, hotels, car rentals, and more across our family of brands.
- SEARCH for private places to stay in 190+ countries… View full description on the official store →
Why get shortchanged when you can get rewarded? One Key* is a rewards program you won't find on any other vacation rentals platform. Earn and use rewards on eligible vacation homes, flights, hotels, car rentals, and more across our family of brands.
- SEARCH for private places to stay in 190+ countries… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 520 MB🔞 4+📱 iOS 17.0+🔖 v2026.20🔄 updated 0d ago🌐 DA, NL, EN, FI, FR +7📂 Travel💰 Paid
📅
What Worked™ · Development Pipeline
11 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.28 → 4.70 (improved 1.42★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 100 ratings — social-proof flywheel kicking in
2026-01
📈
Crossed 50 ratings — social-proof flywheel kicking in
2026-01
⭐
Rating ↓ 3.43 → 3.13 (dropped 0.30★)
2026-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2026-01
⭐
Rating ↑ 2.25 → 2.80 (improved 0.55★)
2026-01
🚀
First tracked snapshot — initial data captured
2026-01
⭐
Rating ↑ 1.00 → 1.50 (improved 0.50★)
🌍
Multi-Country Performance
Available in 5 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇧🇷 BR | 4.83057★ | 10,370 | 4.83057★ this version |
| 🇨🇦 CA | 4.70542★ | 123,977 | 4.70542★ this version |
| 🇬🇧 GB | 4.71613★ | 56,237 | 4.71613★ this version |
| 🇯🇵 JP | 4.35257★ | 485 | 4.35257★ this version |
| 🇺🇸 US | 4.82606★ | 3,078,011 | 4.82606★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Vrbo Holiday Rentals: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by HomeAway.com, Inc.
View all →📦 Portfolio summaryINDIE studio
3apps·$7K/mocombined
⚠ Concentrated — top app contributes 90% of combined revenue (single-app dependency)
About this analysis
Why high confidence: 3,049,597 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Vrbo Holiday Rentals make per month?▴
Based on our ML-calibrated revenue forecast, Vrbo Holiday Rentals earns approximately $6.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Vrbo Holiday Rentals?▴
Browse the full Travel category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Vrbo Holiday Rentals?▴
Vrbo Holiday Rentals is published by HomeAway.com, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Vrbo Holiday Rentals's BU Score?▴
Vrbo Holiday Rentals has a BU Score of 86/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.