66
Quality Score
Solid
With Margin
Medium confidence
✍️ bumetric analysis
“
With Margin is an iOS app from Hunter Smit in the Finance category, currently rated 4.5★ across 180 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 66: Solid (established niche player). For a Finance app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙Finance complexity ×1.60 | +$30K |
| ⚙5.8y maintenance × ~1-person team | +$35K |
Total estimate$115K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$350K
↳ What it would sell for · not monthly revenue
Marketplace range $275K – $475K · 21× MRR multiple
💸~3.0× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 📅5.8y proven track record | +20% |
| ⭐★ rating ≥ 4.4 (solid) | +8% |
| 🏷Finance category multiple | +15% |
| ⭐Small user base (<1K ratings) | -8% |
Final multiple21× MRR
👥 Estimated audience size
7.6K
Lifetime downloads (US-equivalent)
Monthly active
1.6K
Daily active
640
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Finance engagement | ~60 installs / rating |
| 📅5.8y of rating accumulation | -29% |
| 🔁Finance D30 retention | 28% |
| 📍DAU / MAU stickiness | 0.40 |
DAU / MAU40% sticky
🛠 Estimated tech stack
🍎
Native iOS (SwiftUI)
High confidence · 80%
Also possible
Native iOS (Swift / UIKit)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦App bundle size | 2 MB |
| 🏷Category context | Finance |
| 📦Compact iOS bundle | → Native SwiftUI (post-2020 era) |
💀 Maintenance status
Likely abandoned
82%
Last shipped 2024-11-03 · 567 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅1y 6mo since last update | Likely deprioritized |
| 👥Small user base (180 ratings) + 5.8y old | +10% (solo-project pattern) |
VerdictLikely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 38/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
5.2
Product Quality
4.8
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
3.5
Market Position
2.0
Operational Safety
5.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.51★ across 180 reviews — below category median.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 563d ago — possibly dormant.
- ⚠️ Risk: Elevated — rating drift -0.51 ★ (recent 50 vs lifetime), dormant (563d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($17K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.5★)METRIC | +$2,200 | |
| great valueREVIEW | +$1,600 | |
| highly recommendREVIEW | +$1,400 | |
| Established app (5y old)METRIC | +$800 | |
| Early-stage install base (180 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 2 MB🔞 4+📱 iOS 16.6+🔖 v1.11🔄 updated 1y ago🌐 EN📂 Finance💰 Paid🚀 Launched 2020 (5y old)
📝 About this app
Explore With Margin, an iOS, iPadOS, and macOS app to help calculate the return on investment of flips.
The recent rise of garage sale resellers and thrift store flippers empowers everyone to give items a second chance at life while exploring one's entrepreneurial drive. From collectible film cameras to '80s vintage shirts to a set of tools, flippers keep products from ending up in landfills while finding them new, loving homes.
With Margin is a straightforward yet effective profit and loss estimator providing anyone on the go quick access to determine a find as a possible hit or miss.… View full description on the official store →
The recent rise of garage sale resellers and thrift store flippers empowers everyone to give items a second chance at life while exploring one's entrepreneurial drive. From collectible film cameras to '80s vintage shirts to a set of tools, flippers keep products from ending up in landfills while finding them new, loving homes.
With Margin is a straightforward yet effective profit and loss estimator providing anyone on the go quick access to determine a find as a possible hit or miss.… View full description on the official store →
🆕 What's New · v1.11
This update includes support for iOS 18 including dark mode and tinted Home Screen icons.
📅
What Worked™ · Development Pipeline
4 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
💲
Went paid — introduced $1.99 price point
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-07
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 31 reviews across 2 markets● 87% positive · ● 6% neutral · ● 6% negative · Rating drift: -0.51★ (declining — recent 50: 4.0★ vs lifetime: 4.51★)
Sentiment by country (−1 to +1)
🇺🇸 US
+0.63
🇩🇪 DE
+0.41
Top praise themes
highly recommend ×3 tool ×9 easy ×8 simple ×6 selling ×5 one ×5 sales ×5 data ×4
Top complaint themes
one ×6 only ×4 profit ×3
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.5★ | 10 | 4.5★ this version |
| 🇧🇷 BR | 4.375★ | 8 | 4.375★ this version |
| 🇨🇦 CA | 4.55556★ | 9 | 4.55556★ this version |
| 🇩🇪 DE | 3.375★ | 8 | 3.375★ this version |
| 🇫🇷 FR | 3.66667★ | 3 | 3.66667★ this version |
| 🇬🇧 GB | 4.5★ | 10 | 4.5★ this version |
| 🇮🇳 IN | 5★ | 5 | 5★ this version |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 4.50556★ | 180 | 4.50556★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- With Margin
- Developer
- Hunter Smit
- Bundle ID
- com.huntersmit.app.WithMargin
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $17.3K/mo
- Top-grossing rank
- Outside top 100 in US Finance
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth180 ratings+1900% lifetimeShow 3-year history estimate ▾
Tracked (21 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $1.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for With Margin: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 180 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does With Margin make per month?▴
Based on our ML-calibrated revenue forecast, With Margin earns approximately $17K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is With Margin profitable?▴
With estimated build cost $115K and monthly revenue $17K, With Margin looks profitable — pays back its estimated build cost in roughly 7 months at the current run-rate. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does With Margin have?▴
Estimated audience: ~7K lifetime downloads, ~1K monthly active users, and ~640 daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like With Margin?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is With Margin built with?▴
Our heuristic places With Margin on the Native iOS (SwiftUI) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (Swift / UIKit).
Is With Margin still actively maintained?▴
Maintenance status: Likely abandoned (82% abandonment risk). Last shipped version was 1+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would With Margin sell for?▴
Estimated acquisition value: $350K (marketplace range $275K – $475K). Calculated as 21× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was With Margin last updated?▴
With Margin last shipped a new version on 2024-11-03 — more than 1 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes With Margin?▴
With Margin is published by Hunter Smit on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is With Margin's BU Score?▴
With Margin has a BU Score of 66/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.