YNAB
82
Quality Score
Excellent
YNAB
High confidence
✍️ bumetric analysis
“
YNAB is an iOS app from You Need A Budget LLC in the Finance category, currently rated 4.8★ across 60,011 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 82: Excellent (strong product-market fit). For a Finance app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$145K
↳ What it cost to build · not monthly revenue
Likely range $110K – $195K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (148 MB) | +$39K |
| ⚙ Finance complexity ×1.60 | +$53K |
Total estimate
$145K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$700K
↳ What it would sell for · not monthly revenue
Marketplace range $500K – $900K · 20× MRR multiple
💸
~4.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Finance category multiple | +15% |
Final multiple
20× MRR
👥 Estimated audience size
3.6M
Lifetime downloads (US-equivalent)
Monthly active
1.0M
Daily active
400K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Finance engagement | ~60 installs / rating |
| 🔁 Finance D30 retention | 28% |
| 📍 DAU / MAU stickiness | 0.40 |
DAU / MAU
40% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Building · 57/100MID TIERSUBSCRIPTIONcompetitive build-outGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
8.1
Revenue Strength
3.7
Monetization Maturity
9.5
Defensibility
7.0
Market Position
2.0
Operational Safety
5.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.79★ across 60,011 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Elevated — 8% subscription complaints, scam/fraud mentions detected, rating drift -1.05 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($33K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (60,011 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.19
We’ve squashed some bugs and made a few improvements to make it easier than ever to get good at money. Notably: you can now multiply and divide in the calculator keypad on iOS!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- YNAB
- Developer
- You Need A Budget LLC
- Bundle ID
- com.youneedabudget.evergreen.YNAB-Evergreen
- App Store URL
- Open in App Store
- Category
- Finance
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Personal home budget software built with Four Simple Rules to help you quickly gain control of your money, get out of debt, and reach your financial goals!
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $33.9K/mo
- Top-grossing rank
- 🇺🇸#5 /100 🇨🇦#5 /100 🇬🇧#6 /100 🇦🇺#15 /100 🇮🇳#19 /100 🇫🇷#26 /100 🇯🇵#30 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
⭐Recent App Store Reviews49 latest · avg 4.14★ · 73.5% 5★ · 16.3% 1★
5★36 (73%)
4★1 (2%)
3★3 (6%)
2★1 (2%)
1★8 (16%)
+132 ratings/week
Praise: love ×11 recommend ×7 best ×6 great ×5 favorite ×2Complaints: subscription ×3 refund ×2 hate ×2 scam ×1 terrible ×1
Top positive
★★★★★ It’s just the best
Been on this for 4 years now - once you get in the groove, it’s absolutely liberating. Yes, you need to stay on your transactions, but that’s how you know your finances personally. Love me some YNAB!…
★★★★★ My Favorite App…EVER
I honestly can’t tell you how long I’ve been using YNAB, but I could not live without it now. I was already using a very similar method before using the app. But YNAB has not only made it easier for me to manage my finances but it’s helped …
Top negative
★☆☆☆☆ Not what I expected
This app is not what I expected. I already have all the bills and amounts of them written down. I know how much I’m spending and what is coming in. I expected this app to take all my finances and tell me where I was spending too much or wha…
★☆☆☆☆ Burdensome UI Changes
YNAB user for multiple years.
I truly miss when the iOS app was purely for entering transactions on the go.
The UI changes over the years have forced me into only using desktop. It’s now too many clicks to enter a simple transaction.
…
📈Ratings growth60,148 ratings+27% lifetimeShow 3-year history estimate ▾
Tracked (35 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank9 countries
🇺🇸US#5 /100
🇨🇦CA#5 /100
🇬🇧GB#6 /100
🇦🇺AU#15 /100
🇮🇳IN#19 /100
🇫🇷FR#26 /100
🇯🇵JP#30 /100
🇩🇪DE#37 /100
🇧🇷BR#64 /100
📊Category Rank Trajectory#5 now · best #5 · worst #57
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline3 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Have you ever worried about money? You are not alone.
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020
Start your free one-month trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.… View full description on the official store →
Download YNAB, get good at money, and never worry about money again.
“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.”
-Kyle, YNAB user since 2020
Start your free one-month trial and stop feeling like you’re bad at money.
“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix."
-Kyle, again. We didn’t even pay him to say this, but maybe we should.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 148 MB🔞 4+📱 iOS 18.0+🔖 v26.19🔄 updated 0d ago🌐 EN📂 Finance💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-04
⭐
Rating ↑ 2.93 → 4.79 (improved 1.86★)
2026-04
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-07
⭐
Rating ↑ 2.80 → 3.17 (improved 0.37★)
2025-07
⭐
Rating ↓ 3.67 → 3.00 (dropped 0.67★)
2025-07
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2025-07
🚀
First tracked snapshot — initial data captured
2025-07
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
🔎
ASO Keyword Positions
BEST RANK #13Ranked for 3 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
budget tracker·#13🇺🇸money manager·#27🇺🇸expense tracker·#32🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 798 reviews across 9 markets● 62% positive · ● 7% neutral · ● 31% negative · Rating drift: -1.05★ (declining — recent 50: 3.74★ vs lifetime: 4.79★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇯🇵 JP
+0.65
🇮🇳 IN
+0.44
🇺🇸 US
+0.33
🇦🇺 AU
+0.28
🇨🇦 CA
+0.26
🇧🇷 BR
+0.22
🇫🇷 FR
+0.18
🇬🇧 GB
+0.09
🇩🇪 DE
+0.00
Top praise themes
life changing ×27 changed life ×21 highly recommend ×19 learning curve ×19 about money ×17 credit card ×13 new home ×13 game changer ×12
Top complaint themes
home screen ×27 home page ×24 new update ×22 latest update ×21 home tab ×20 new home ×19 free trial ×18 bank account ×16
Risk signals
Refund mentions: 1.4% Subscription complaints: 8% Fraud / scam mentions: 1.0%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.569★ | 1,420 | 4.569★ this version |
| 🇧🇷 BR | 4.62366★ | 186 | 4.62366★ this version |
| 🇨🇦 CA | 4.59098★ | 4,484 | 4.59098★ this version |
| 🇩🇪 DE | 4.70472★ | 1,060 | 4.70472★ this version |
| 🇫🇷 FR | 4.76699★ | 309 | 4.76699★ this version |
| 🇬🇧 GB | 4.75284★ | 2,901 | 4.75284★ this version |
| 🇮🇳 IN | 4.4569★ | 116 | 4.4569★ this version |
| 🇯🇵 JP | 4.89706★ | 68 | 4.89706★ this version |
| 🇺🇸 US | 4.79342★ | 60,122 | 4.79342★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for YNAB: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 60,011 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does YNAB make per month?▴
Based on our ML-calibrated revenue forecast, YNAB earns approximately $33K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like YNAB?▴
Browse the full Finance category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes YNAB?▴
YNAB is published by You Need A Budget LLC on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is YNAB's BU Score?▴
YNAB has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.