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Sleep Bug Pro

69
Quality Score
Solid

Sleep Bug Pro

Medium confidence
4.9 ✍️ Editor
✍️ bumetric analysis

Sleep Bug Pro is an iOS app from Arnt-Henning Moberg in the Health & Fitness category, currently rated 4.9★ across 132 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 69: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
12-mo forecast
$5.2K – $10.8K
per month
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$125K
What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~3 months at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱MVP baseline (design + 1-store ship)+$28K
📱5 unique screens × $4.5K+$22K
📦Asset bundle (225 MB)+$40K
Health & Fitness complexity ×1.40+$36K
Total estimate$125K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$700K
What it would sell for · not monthly revenue
Marketplace range $500K – $900K · 18× MRR multiple
💸~5.6× return on build cost

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺Ad-supported base15× MRR
★ rating ≥ 4.7 (premium)+15%
🏷Health & Fitness category multiple+10%
Small user base (<1K ratings)-8%
Final multiple18× MRR
👥 Estimated audience size
9.2K
Lifetime downloads (US-equivalent)
Monthly active
2.0K
Daily active
700

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲Health & Fitness engagement~70 installs / rating
🔁Health & Fitness D30 retention22%
📍DAU / MAU stickiness0.35
DAU / MAU35% sticky
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 42/100MID TIERFREE (NO MONETIZATION)underperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
5.6
Product Quality
6.8
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
5.2
  • 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.87★ across 132 reviews — solid.
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: ⚠ last update 897d ago — possibly dormant.
  • ⚠️ Risk: Elevated — dormant (897d since update).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($38K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Paid app ($0.00)METRIC
+$2,800
Excellent rating (4.9★)METRIC
+$2,200
worth every pennyREVIEW
+$2,000
5 starREVIEW
+$1,800
excellent appREVIEW
+$1,500
Mature app (14y old)METRIC
+$1,500
highly recommendREVIEW
+$1,400
Early-stage install base (132 ratings)METRIC
+$400
Single-language (English only)METRIC
−$400
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →
💾 225 MB🔞 4+📱 iOS 16.0+🔖 v3.9🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid

📝 About this app

One of the best rated white noise machines on the market.
Superior in sound contents: 24 scenes, 83 different sound effects and more than 300 different sounds ensure that everyone will find an ambience matching their needs.

Sleep Bug Pro is an ambient sound mixer that produces a variety of scenes and music with random sound effects. The built-in sound generator creates a realistic listening experience to help calm a busy mind and is perfect for adults, children, and babies who are having trouble sleeping.… View full description on the official store →

🆕 What's New · v3.9

Minor UI improvements.
📅

What Worked™ · Development Pipeline

8 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
Rating ↑ 4.20 → 4.87 (improved 0.67★)
2026-05
💲
Went paid — introduced $1.99 price point
2026-03
Rating ↓ 4.75 → 4.20 (dropped 0.55★)
2013-05
📈
Crossed 100 ratings — social-proof flywheel kicking in
2012-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2011-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2011-11
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
2011-11
🚀
First tracked snapshot — initial data captured
🗣

Voice of Customer

Based on 621 reviews across 9 markets
● 75% positive  ·  ● 17% neutral  ·  ● 8% negative  ·  Rating drift: -0.07★ (stable — recent 50: 4.8★ vs lifetime: 4.87★)
−10+12011-Q42012-Q22013-Q22013-Q42014-Q22014-Q42015-Q22015-Q42016-Q32017-Q12020-Q1
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.86
🇺🇸 US
+0.74
🇦🇺 AU
+0.71
🇨🇦 CA
+0.69
🇬🇧 GB
+0.68
🇫🇷 FR
+0.28
🇯🇵 JP
+0.20
🇧🇷 BR
+0.13
🇩🇪 DE
-0.18
Top praise themes
white noise ×28 fall asleep ×19 muito bom ×17 highly recommend ×13 sound effects ×11 falling asleep ×9 music box ×8 different sounds ×7
Top complaint themes
won't download ×5 last update ×3 sound ×6 sounds ×5 effects ×5 night ×4 phone ×4 i'm ×3
Risk signals
Bug mentions: 5%
🌍

Multi-Country Performance

Available in 9 of 9 monitored markets
MarketRatingReviewsCurrent version
🇦🇺 AU4.07692★134.07692★ this version
🇧🇷 BR4.90909★114.90909★ this version
🇨🇦 CA4.81818★334.81818★ this version
🇩🇪 DE4.20833★244.20833★ this version
🇫🇷 FR4.88889★94.88889★ this version
🇬🇧 GB4.78946★194.78946★ this version
🇮🇳 IN4.66667★34.66667★ this version
🇯🇵 JP4.28571★74.28571★ this version
🇺🇸 US4.8712★1324.8712★ this version
🔔

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Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
Sleep Bug Pro
Developer
Arnt-Henning Moberg
Bundle ID
com.sleepbugpro
App Store URL
Open in App Store
Category
Health & Fitness
Content rating
4+
Languages
EN

Company

Website
Not found
Tagline
White Noise & Music Box Sleep and relax better!
Description
Sleep Bug is an ambient sound mixer that produces a variety of scenes and music with random sound effects. The built-in sound generator creates a realistic listening experience to help calm a busy mind and is perfect for adults, children, and babies who are having trouble sleeping.
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$38.5K/mo
Top-grossing rank
Outside top 100 in US Health & Fitness
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Socials
facebook facebook.com/sleepbugapp
Email
Not found
Phone
Not found
Contact page
sleepbug.com/contact.php
About page
Not found
📈Ratings growth132 ratings+-45% lifetimeShow 3-year history estimate ▾May 2015Feb 2020May 2026
Tracked (55 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $1.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 Description

95
BU Score · Transcendent

Similar apps in Health & Fitness

Full revenue analysis
Read the article-style breakdown for Sleep Bug Pro: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →
About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·Medium confidence

Why medium confidence: 132 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does Sleep Bug Pro make per month?
Based on our ML-calibrated revenue forecast, Sleep Bug Pro earns approximately $38K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Sleep Bug Pro?
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Sleep Bug Pro?
Sleep Bug Pro is published by Arnt-Henning Moberg on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Sleep Bug Pro's BU Score?
Sleep Bug Pro has a BU Score of 69/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.