Aura: Meditation & Sleep, CBT
79
Quality Score
Strong
Aura: Meditation & Sleep, CBT
High confidence
✍️ bumetric analysis
“
Aura: Meditation & Sleep, CBT is an iOS app from Aura Health Inc. in the Health & Fitness category, currently rated 4.7★ across 34,913 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 79: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.2K/mo · 15K ratings · 4.5★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~2 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (240 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$900K
↳ What it would sell for · not monthly revenue
Marketplace range $700K – $1.2M · 18× MRR multiple
💸
~7.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
2.4M
Lifetime downloads (US-equivalent)
Monthly active
525K
Daily active
180K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: review-mined risks present
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 54/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
5.7
Product Quality
7.8
Revenue Strength
3.7
Monetization Maturity
9.5
Defensibility
6.9
Market Position
2.0
Operational Safety
2.2
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.67★ across 34,913 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 2.8% refund mentions, 8% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($51K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 15 of 16 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (34,913 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| premiumREVIEW | +$2,200 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (9y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| free trialREVIEW | +$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.19.109
Thank you for using Aura! This update contains new content, performance improvements, and bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Aura: Meditation & Sleep, CBT
- Developer
- Aura Health Inc.
- Bundle ID
- com.AuraMobile
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Rediscover Your Light Start Your Healing Journey
- Description
- Transform your mental well-being with Aura, the Apple award-winning, all-in-one app for mental wellness & sleep. Discover thousands of guided meditations, sleep tracks, CBT & life coaching, hypnosis, and much more - created by hundreds of the world's leading coaches & therapists.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $51.8K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
- Name
- Not found
- X / Twitter
- twitter.com/AuraHealthHQ
- linkedin.com/company/aura-health-tech…
- GitHub
- Not found
- X followers
- Not found
- Public statements
- Not found
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/AuraHealthHQ · instagram instagram.com/aurahealthhq · linkedin linkedin.com/company/aura-health-tech… · twitter twitter.com/AuraHealthHQ
- hello@aurahealth.io
- Phone
- Not found
- Contact page
- Not found
- About page
- aurahealth.io/for-teams
📈Ratings growth34,913 ratings+30% lifetimeShow 3-year history estimate ▾
Tracked (49 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Find peace every day with Aura, the Best of Apple award winner.
Transform your wellbeing & sleep with the world's most personalized, all-in-one app for mental wellness.
** Featured on: The New York Times, Forbes, The Oprah Magazine, Women’s & Men’s Health, and more. Join Aura’s community of 5 million people.
Your all-in-one app for mental wellness
Discover thousands of personalized mindfulness meditations, stories & sleep tales, life coaching, CBT (cognitive behavioral therapy), hypnosis, music & sounds, and much more.
** Why Aura?… View full description on the official store →
Transform your wellbeing & sleep with the world's most personalized, all-in-one app for mental wellness.
** Featured on: The New York Times, Forbes, The Oprah Magazine, Women’s & Men’s Health, and more. Join Aura’s community of 5 million people.
Your all-in-one app for mental wellness
Discover thousands of personalized mindfulness meditations, stories & sleep tales, life coaching, CBT (cognitive behavioral therapy), hypnosis, music & sounds, and much more.
** Why Aura?… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 240 MB🔞 4+📱 iOS 14.0+🔖 v3.19.109🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v3.19.109
2026-04
⭐
Rating ↑ 4.03 → 4.67 (improved 0.64★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-09
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-08
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-07
⭐
Rating ↓ 4.70 → 4.36 (dropped 0.34★)
2024-07
⭐
Rating ↓ 5.00 → 4.63 (dropped 0.37★)
2024-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-07
🚀
First tracked snapshot — initial data captured
🔎
ASO Keyword Positions
BEST RANK #10Ranked for 1 App Store search query in our last keyword sweep. Lower position = closer to the top.
meditation·#10🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🗣
Voice of Customer
Based on 864 reviews across 9 markets● 73% positive · ● 9% neutral · ● 18% negative · Rating drift: -1.07★ (declining — recent 50: 3.6★ vs lifetime: 4.67★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.55
🇺🇸 US
+0.52
🇦🇺 AU
+0.47
🇨🇦 CA
+0.39
🇫🇷 FR
+0.32
🇬🇧 GB
+0.21
🇧🇷 BR
+0.19
🇩🇪 DE
+0.15
🇯🇵 JP
+0.12
Top praise themes
highly recommend ×14 free trial ×14 life changing ×7 live sessions ×7 falling asleep ×6 fall asleep ×6 très bien ×5 muito bom ×5
Top complaint themes
free trial ×62 cancel subscription ×20 credit card ×15 customer service ×13 trial period ×10 signed free ×9 hard cancel ×7 trial charged ×7
Risk signals
Refund mentions: 2.8% Subscription complaints: 8% Fraud / scam mentions: 3.5%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.46121★ | 1,637 | 4.46121★ this version |
| 🇧🇷 BR | 4.6649★ | 567 | 4.6649★ this version |
| 🇨🇦 CA | 4.5404★ | 3,242 | 4.5404★ this version |
| 🇩🇪 DE | 4.46812★ | 549 | 4.46812★ this version |
| 🇫🇷 FR | 4.55305★ | 311 | 4.55305★ this version |
| 🇬🇧 GB | 4.50223★ | 2,686 | 4.50223★ this version |
| 🇮🇳 IN | 4.40845★ | 497 | 4.40845★ this version |
| 🇯🇵 JP | 4.37143★ | 70 | 4.37143★ this version |
| 🇺🇸 US | 4.67089★ | 34,956 | 4.67089★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Aura: Meditation & Sleep, CBT: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 34,913 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Aura make per month?▴
Based on our ML-calibrated revenue forecast, Aura earns approximately $51K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Aura?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Aura?▴
Aura is published by Aura Health Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Aura's BU Score?▴
Aura has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.