(un)real: video, photo presets
57
Quality Score
Solid
(un)real: video, photo presets
Low confidence
✍️ bumetric analysis
“
(un)real: video, photo presets is an iOS app from Bazhena Kukharskaya in the Photo & Video category, currently rated 4.6★ across 18 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 57: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$2.2K
per month
→
12-mo forecast
$1.9K – $7.0K
per month
→
24-mo forecast
$1.8K – $16.2K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (257 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $150K · 15× MRR multiple
💸
~0.9× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
15× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$2.2K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition, low defensibility moat
6 months
$1.9K – $4.4K
12 months
$1.9K – $7.0K
24 months
$1.8K – $16.2K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 41/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
3.7
Revenue Strength
3.3
Monetization Maturity
1.0
Defensibility
2.5
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $886 - $5543/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.61★ across 18 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $39K-$70K. Portfolio play ($8K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| highly recommendREVIEW | +$1,400 | |
| Localized (7 languages)METRIC | +$600 | |
| Pre-traction phase (18 ratings)METRIC | −$300 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.6.1
Now you can see what settings have been applied to the photo + many smaller fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- (un)real: video, photo presets
- Developer
- Bazhena Kukharskaya
- Bundle ID
- UNRL
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- BE, EN, DE, PL, RU, ES, UK
Company
- Website
- Not found
- Tagline
- NOT JUST PRESETS. IT'S THE AESTHETICS OF YOUR LIFE.
- Description
- Unique presets, viewed 716 million times on Instagram, are now available in the app. Created by a pro photographer and perfected with 50,000 photos, (un) real photo editor enables everyone to enhance their photos in a simple and authentic way.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $8.2K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- instagram instagram.com/unreal.app
- hello@unreal-app.com
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
📈Ratings growth18 ratings+1700% lifetimeShow 3-year history estimate ▾
Tracked (6 weeks) Pre-tracking estimate (24 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Designed by a professional photographer and refined using over 50,000 photos & videos, (un)real app helps you effortlessly create beautiful, authentic content, exactly the way you envisioned it!
FEATURES
Presets You’ll Actually Love
Authentic, thoughtfully-created photo & video presets, refined over the years to highlight natural colors and give your edits a timeless feel.
Plan Your Instagram Feed
Visualize and arrange your Instagram feed right in the app. No login needed. Just enter your username, move images around, and see how your feed looks before sharing.
Hand-written Fonts… View full description on the official store →
FEATURES
Presets You’ll Actually Love
Authentic, thoughtfully-created photo & video presets, refined over the years to highlight natural colors and give your edits a timeless feel.
Plan Your Instagram Feed
Visualize and arrange your Instagram feed right in the app. No login needed. Just enter your username, move images around, and see how your feed looks before sharing.
Hand-written Fonts… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 257 MB🔞 4+📱 iOS 16.0+🔖 v3.6.1🔄 updated 0d ago🌐 BE, EN, DE, PL, RU +2📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
6 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 5.00 → 4.61 (dropped 0.39★)
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.67 → 5.00 (improved 1.33★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-12
⭐
Rating ↓ 5.00 → 3.67 (dropped 1.33★)
2024-07
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 0★ | 0 | — |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 3.66667★ | 3 | 3.66667★ this version |
| 🇩🇪 DE | 5★ | 13 | 5★ this version |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇬🇧 GB | 5★ | 4 | 5★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 5★ | 1 | 5★ this version |
| 🇺🇸 US | 4.61111★ | 18 | 4.61111★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Similar apps in Photo & Video
About this analysis
Why low confidence: only 18 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
(un)real: video, photo presets is a small / niche iOS app in the photo & video space with weak public traction — only 18 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does (un)real make per month?▴
Our model estimates (un)real earns roughly $8.2K/mo, but with only 18 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like (un)real?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes (un)real?▴
(un)real is published by Bazhena Kukharskaya on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is (un)real's BU Score?▴
(un)real has a BU Score of 57/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.