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快手

75
Quality Score
Strong

快手

High confidence
4.8 ✍️ Editor
✍️ bumetric analysis

快手 is an iOS app from Beijing Kwai Technology Co., Ltd. in the Photo & Video category, currently rated 4.8★ across 35,775 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.

Quality Score is 75: Strong (healthy traction). For a Photo & Video app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
12-mo forecast
$5.2K – $10.8K
per month
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
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📊 Performance Tracking LIVE

Loading…
idle
0%
Rating
Reviews
Forecast Revenue / mo
Snapshots tracked
0
since first record
ONE-TIME · BUILD 💰 Estimated build cost
$140K
What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor $100K · indie scale $500K+ · studio build
📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes
🧱 MVP baseline (design + 1-store ship) +$28K
📱 5 unique screens × $4.5K +$22K
📦 Asset bundle (597 MB) +$40K
Photo & Video complexity ×1.55 +$49K
Total estimate $140K
ONE-TIME · EXIT VALUE 💵 Estimated acquisition value
$30K
What it would sell for · not monthly revenue
Marketplace range $20K – $35K · 17× MRR multiple
💸 ~0.2× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built
📺 Ad-supported base 15× MRR
★ rating ≥ 4.7 (premium) +15%
Final multiple 17× MRR
👥 Estimated audience size
5.0M
Lifetime downloads (US-equivalent)
Monthly active
900K
Daily active
270K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it
📲 Photo & Video engagement ~140 installs / rating
🔁 Photo & Video D30 retention 18%
📍 DAU / MAU stickiness 0.30
DAU / MAU 30% sticky
🔬

How we forecast this revenue

MEDIUM CONFIDENCE
Baseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊

BU Investment Matrix

Below median · 43/100MID TIERFREE (NO MONETIZATION)underperforming peers
GrowthFounderQualityRevenueMonetiz.MoatMarketSafety
Growth Velocity
5.0
Founder Strength
3.0
Product Quality
8.0
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
8.0
  • 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
  • ⭐ Quality: 4.75★ across 35,775 reviews — strong (top 10%).
  • 📍 Market: Not yet charting in any of the 9 monitored markets.
  • 📈 Growth: Insufficient signal to assess trajectory.
  • ⚠️ Risk: Moderate — rating drift -1.85 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:

💰 Forecast Revenue / mo

MODEL
Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
Mid install base (35,775 ratings)METRIC
+$5,500
Excellent rating (4.8★)METRIC
+$2,200
bugsREVIEW
−$1,800
excellent appREVIEW
+$1,500
Mature app (14y old)METRIC
+$1,500
slowREVIEW
−$1,200
Ad-supported / freemiumMETRIC
+$600
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📈 Reviews Growth

LIVE
Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE
Average rating evolution. Updates with each new review batch.

🆕 What's New · v14.3.40

- 进行了问题修复以及性能提升
- 优化您的产品使用体验

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name
快手
Developer
Beijing Kwai Technology Co., Ltd.
Bundle ID
com.jiangjia.gif
App Store URL
Open in App Store
Category
Photo & Video
Content rating
17+
Languages
EN, ZH, ZH

Company

Website
Not found
Tagline
Not found
Description
Not found
Founded
Not found
HQ / Address
Not found
Employees
Not found
Logo
Not found

Revenue

Verified revenue / mo
Not found
AI revenue estimate / mo
Not found
AI annual estimate
Not found
ML model estimate / mo
$1.6K/mo
Top-grossing rank
🇯🇵#30 /100   🇺🇸#92 /100
All-time revenue
Not found
Pricing
Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.
📈Ratings growth35,775 ratings+29% lifetimeShow 3-year history estimate ▾Jun 2023Aug 2025Jun 2026
Tracked (49 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank2 countries
🇯🇵JP
#30 /100
🇺🇸US
#92 /100
📊Category Rank Trajectory#30 now · best #29 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

「有趣视频,一看就上瘾」
好看的、好玩的、好笑的短视频,都在这。

「一起同框,越玩越有戏」
随时随地多人同框,搭戏模仿,有趣更有戏。

「互动直播,有你更出众」
随时随地侃大山,好看的小哥哥小姐姐都爱玩的直播在这里。

「支持原创,潇洒做自己」
脑洞大,才艺多,有绝活,给你大舞台。

「美颜滤镜,拍出你的美」
30款美颜滤镜,上百种魔法表情;要萌要酷随你变,怎么变都好看。

自动续费订阅说明

1.--订阅服务:
快手超粉团连续包月

2.--订阅价格:
金粉团:连续包月29.9元/月
钻粉团:连续包月69.9元/月

3.--付款: 确认购买后,您的iTunes账户将被收取费用,订阅将会自动续订。

4.--续订: 苹果iTunes账号将在当前订阅结束前的最后24小时里被收取续订费用,并确定续订开支。扣款成功后订阅周期顺延一个订阅周期。

5.--取消续订:如需取消订阅,请在当前订阅周期24小时前,打开苹果手机“设置”-->进入“iTunes Store 与App Store”-->点击“Apple ID”,选择“查看Apple ID”,进入“账户设置”页面,点击“订阅”,选择“快手超粉团连续包月”,取消订阅即可。

6.超粉团服务协议:
https://ppg.viviv.com/doodle/YnZeNydF.html

7.超粉团自动续费协议:
https://ppg.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →
💾 597 MB🔞 17+📱 iOS 13.0+🔖 v14.3.40🔄 updated 0d ago🌐 EN, ZH, ZH📂 Photo & Video💰 Free
📅

What Worked™ · Development Pipeline

10 EVENTS TRACKED
Detected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
Rating ↑ 3.01 → 4.75 (improved 1.74★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
Rating ↓ 4.50 → 3.01 (dropped 1.49★)
2026-03
Rating ↑ 3.00 → 4.50 (improved 1.50★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2017-08
📈
Crossed 100 ratings — social-proof flywheel kicking in
2013-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2012-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2012-05
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2012-03
🚀
First tracked snapshot — initial data captured
🗣

Voice of Customer

Based on 747 reviews across 8 markets
● 23% positive  ·  ● 66% neutral  ·  ● 10% negative  ·  Rating drift: -1.85★ (declining — recent 50: 2.9★ vs lifetime: 4.75★)
−10+12011-Q42013-Q42017-Q22018-Q32020-Q12021-Q22022-Q32023-Q42025-Q12026-Q2
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇮🇳 IN
+0.56
🇬🇧 GB
+0.31
🇫🇷 FR
+0.12
🇦🇺 AU
+0.11
🇩🇪 DE
+0.10
🇺🇸 US
+0.08
🇨🇦 CA
-0.00
🇯🇵 JP
-0.03
Top praise themes
create account ×4 real name ×3 please add ×3 fun ×21 chinese ×17 videos ×13 don ×12 only ×10
Top complaint themes
phone number ×5 won let ×4 real name ×4 please fix ×4 short videos ×4 personal information ×3 rubish rubish ×3 after update ×3
🌍

Multi-Country Performance

Available in 8 of 9 monitored markets
MarketRatingReviewsCurrent version
🇦🇺 AU4.71176★2,9944.71176★ this version
🇨🇦 CA4.59015★3,1064.59015★ this version
🇩🇪 DE4.48031★5084.48031★ this version
🇫🇷 FR4.6627★8424.6627★ this version
🇬🇧 GB4.63705★1,4524.63705★ this version
🇮🇳 IN4.56444★2254.56444★ this version
🇯🇵 JP4.68423★13,0604.68423★ this version
🇺🇸 US4.752★35,9244.752★ this version
🔔

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📝 Description

95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for 快手: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Read deep-dive →

Similar apps in Photo & Video

About this analysis
ZCAnalyzed by Zakhar Chumak · founder, bumetric·Full methodology·High confidence

Why high confidence: 35,775 ratings · no founder-verified revenue (model estimate only).

Frequently Asked Questions

4 answers · auto-generated from this app's public data
How much does 快手 make per month?
Based on our ML-calibrated revenue forecast, 快手 earns approximately $1.6K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like 快手?
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes 快手?
快手 is published by Beijing Kwai Technology Co., Ltd. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is 快手's BU Score?
快手 has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.