Fig: Food Scanner & Guide
78
Quality Score
Strong
Fig: Food Scanner & Guide
High confidence
✍️ bumetric analysis
“
Fig: Food Scanner & Guide is an iOS app from Food is Good, Inc. in the Health & Fitness category, currently rated 4.7★ across 14,049 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 78: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.1K
per month
→
12-mo forecast
$980 – $3532
per month
→
24-mo forecast
$908 – $8170
per month
INDIE tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~4 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (190 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$600K
↳ What it would sell for · not monthly revenue
Marketplace range $450K – $800K · 19× MRR multiple
💸
~4.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
980K
Lifetime downloads (US-equivalent)
Monthly active
215K
Daily active
75K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.1K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$954 – $2.2K
12 months
$980 – $3.5K
24 months
$908 – $8.2K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 46/100INDIE TIERSUBSCRIPTIONexpected for tierGrowth Velocity
5.0
Founder Strength
5.5
Product Quality
7.9
Revenue Strength
3.0
Monetization Maturity
9.5
Defensibility
5.6
Market Position
0.3
Operational Safety
0.0
- 💰 Revenue: Modest — $448 - $2802/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.7★ across 14,049 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: High — 5.6% refund mentions, 16% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $13K-$24K. Portfolio play ($31K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 13 of 13 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (14,049 ratings)METRIC | +$5,500 | |
| subscriptionREVIEW | +$2,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Established app (4y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.148.2
Fig just got better - we now support more medical conditions than ever before! Find food you can eat—and actually enjoy—even faster. Scan, search, smile!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Fig: Food Scanner & Guide
- Developer
- Food is Good, Inc.
- Bundle ID
- com.foodisgood.fig
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Find foods you can eat.
- Description
- Fig's food scanner app is the easiest way to navigate dietary restrictions: Low FODMAP, Low Histamine, Alpha Gal, Vegan, Food Allergy & More
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $31.8K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/groups/1046907482502189 · instagram instagram.com/foodisgoodco · linkedin linkedin.com/company/fig-food-is-good
- Not found
- Phone
- Not found
- Contact page
- foodisgood.com/fig-support-center
- About page
- Not found
📈Ratings growth14,049 ratings+136% lifetimeShow 3-year history estimate ▾
Tracked (36 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
With 1M+ satisfied members, Fig is the only app that supports EVERY dietary restriction and allergy, helping you find food you CAN eat and avoid reactions.
Whether you have food allergies or follow a specialized diet like Low FODMAP, Gluten-Free, Vegan, Low Histamine, Alpha-Gal, or any of our 2,800+ other options, Fig empowers you to navigate grocery aisles and restaurants with confidence and reclaim your love for food.
No more second-guessing or tedious label reading—simply scan, discover, and enjoy a wide range of foods that align with the specific dietary needs of you and your loved ones.… View full description on the official store →
Whether you have food allergies or follow a specialized diet like Low FODMAP, Gluten-Free, Vegan, Low Histamine, Alpha-Gal, or any of our 2,800+ other options, Fig empowers you to navigate grocery aisles and restaurants with confidence and reclaim your love for food.
No more second-guessing or tedious label reading—simply scan, discover, and enjoy a wide range of foods that align with the specific dietary needs of you and your loved ones.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 190 MB🔞 17+📱 iOS 15.1+🔖 v4.148.2🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v4.148.2
2026-04
⭐
Rating ↑ 3.38 → 4.70 (improved 1.32★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-06
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-06
⭐
Rating ↓ 4.33 → 3.86 (dropped 0.47★)
2024-05
⭐
Rating ↑ 3.67 → 4.00 (improved 0.33★)
2024-05
⭐
Rating ↑ 3.00 → 3.67 (improved 0.67★)
2024-05
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2024-05
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 500 reviews across 1 markets● 72% positive · ● 3% neutral · ● 26% negative · Rating drift: -1.44★ (declining — recent 50: 3.26★ vs lifetime: 4.7★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Top praise themes
dietary restrictions ×30 grocery shopping ×22 game changer ×21 gluten free ×20 anti inflammatory ×19 life saver ×18 highly recommend ×13 inflammatory diet ×13
Top complaint themes
free trial ×70 customer service ×21 cancel subscription ×17 let cancel ×10 impossible cancel ×9 trial charged ×9 trying charge ×8 trial ended ×8
Risk signals
Refund mentions: 5.6% Subscription complaints: 16% Fraud / scam mentions: 5.6%
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Fig: Food Scanner & Guide: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 14,049 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Fig make per month?▴
Based on our ML-calibrated revenue forecast, Fig earns approximately $31K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Fig?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Fig?▴
Fig is published by Food is Good, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Fig's BU Score?▴
Fig has a BU Score of 78/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.