How much does MOWL make per month?

Based on our ML-calibrated revenue forecast, MOWL earns approximately $243/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like MOWL?

Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

MOWL is published by Intelligent Training Group ApS on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is MOWL's BU Score?

MOWL has a BU Score of 61/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

MOWL

Quality Score

Solid

MOWL

Name: MOWL — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: MOWL revenue, MOWL app analytics, mobile app revenue estimate, Health & Fitness revenue, Android app revenue

Medium confidence

4.4 ✍️ Editor

✍️ bumetric analysis

“

MOWL is an Android app from Intelligent Training Group ApS in the Health & Fitness category, currently rated 4.4★ across 2,271 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.

Quality Score is 61: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.

💰 Monthly revenue · now vs forecast

● Right now

$500

per month

→

12-mo forecast

$437 – $1575

per month

→

24-mo forecast

$405 – $3644

per month

INDIE tier

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$110K

↳ What it cost to build · not monthly revenue

Likely range $80K – $150K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Slow ROI — current MRR is well below build cost

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Health & Fitness complexity ×1.40	+$20K
🌐 Cross-platform reach (iOS + Android)	+$38K

Total estimate $110K

👥 Estimated audience size

155K

Lifetime downloads (US-equivalent)

Monthly active

34K

Daily active

11K

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Health & Fitness engagement	~70 installs / rating
🔁 Health & Fitness D30 retention	22%
📍 DAU / MAU stickiness	0.35

DAU / MAU 34% sticky

🔬

How we forecast this revenue

LOW CONFIDENCE

Baseline

$500/mo · ML-estimated from 234 triggers

Growth rate

+6.0% MoM · INDIE tier baseline (compound monthly)

6 months

$426 – $993

12 months

$437 – $1.6K

24 months

$405 – $3.6K

Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Early-stage solo · 42/100INDIE TIERexpected for tier

Growth Velocity

5.0

Founder Strength

3.4

Product Quality

7.9

Revenue Strength

2.7

Monetization Maturity

1.0

Defensibility

3.8

Market Position

0.0

Operational Safety

10.0

💰 Revenue: Marginal — $200 - $1250/mo · INDIE tier · medium confidence, trajectory unclear.
⭐ Quality: 4.41★ across 2,271 reviews — strong (top 10%).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $9K-$16K.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 4 of 4 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

Low install base (2,271 ratings)METRIC		+$1,500
Good rating (4.4★)METRIC		+$800
Established app (7y old)METRIC		+$800
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: MOWL
Developer: Intelligent Training Group ApS
Bundle ID: com.IntelligentTrainingGroup.IntelligentCycling
App Store URL: Open in App Store
Category: Health & Fitness
Content rating: Not found
Languages: Not found

Company

Website: intelligent-cycling.com
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: Not found
AI annual estimate: Not found
ML model estimate / mo: $244/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

📈Ratings growth2,271 ratings+71% lifetimeShow 3-year history estimate ▾

Tracked (1 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

Experience the ultimate indoor cycling companion with the MOWL® App, formerly known as Intelligent Cycling:

🚴‍♂️ Explore 50,000+ rides from experts like Keiser, Wattbike, Body Bike, and more. Find your perfect workout with our user-friendly search filters.

🗺️ Stay on track with our workout player, offering real-time guidance in colour, heart rate, or power. No more guesswork; just peak performance.

📱 Seamlessly connect to your Bluetooth devices for in-app training tracking. Link your Spotify account for perfectly synchronised music that moves you.… View full description on the official store →

App Specs

🔐 Own this app? Claim & verify MRR →

🔖 vVaries with device🔄 updated 0d ago📂 Health & Fitness💰 Free

🧪

Tech & Domain Intel — intelligent-cycling.com

Mail provider: Microsoft 365

Derived from public RDAP + DNS TXT records (no scraping, no login).

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for MOWL: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →