LES MILLS+: home workout app
79
Quality Score
Strong
LES MILLS+: home workout app
Medium confidence
✍️ bumetric analysis
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LES MILLS+: home workout app is an iOS app from Les Mills Media Limited in the Health & Fitness category, currently rated 4.9★ across 8,339 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 79: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$12.0K
per month
→
12-mo forecast
$12.4K – $26.1K
per month
→
24-mo forecast
$15.4K – $46.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$80K
↳ What it cost to build · not monthly revenue
Likely range $60K – $110K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (71 MB) | +$8K |
| ⚙ Health & Fitness complexity ×1.40 | +$23K |
Total estimate
$80K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 19× MRR multiple
💸
~2.8× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
580K
Lifetime downloads (US-equivalent)
Monthly active
125K
Daily active
43K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$12.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$11.4K – $19.0K
12 months
$12.4K – $26.1K
24 months
$15.4K – $46.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 46/100MID TIERunderperforming peersRevenue Strength
4.1
Product Quality
8.8
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.2
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $8K - $18K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.91★ across 8,339 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $216K-$384K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| great valueREVIEW | +$1,600 | |
| cancelledREVIEW | −$1,500 | |
| Low install base (8,339 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (5y old)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v3.38.4
Performance improvements and bug fixes
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- LES MILLS+: home workout app
- Developer
- Les Mills Media Limited
- Bundle ID
- com.lesmills.fitnessplus
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- www.lesmills.com
- Tagline
- Become Les Mills Instructor
- Description
- Combining science, music and movement, we create life-changing workouts – and help millions of people find fitness joy in gyms and homes worldwide.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- {'@type': 'QuantitativeValue', 'value': '100000', 'description': 'A community of over 100k instructors'}
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $12.0K/mo
- Top-grossing rank
- 🇫🇷#84 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/lesmills · instagram instagram.com/lesmills · linkedin linkedin.com/company/les-mills-intern… · tiktok tiktok.com/@lesmills · youtube youtube.com/playlist?list=PLCzr8bZECk…
- Not found
- Phone
- Not found
- Contact page
- lesmills.com/instructors/contact-us
- About page
- lesmills.com/about-us
📈Ratings growth8,339 ratings+44% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇫🇷
FR
Top-grossing rank: #84 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#84 now · best #80 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Feel fitter. Be energized. Get stronger. Enjoy calm. Take control. Choose Happy with LES MILLS+.
Choose the workouts you want to do.
Strength workouts: Get strong and tone muscle with BODYPUMP™ the original barbell workout, try strengthening yoga and Pilates, bodyweight strength training, resistance training, weight plate workouts, integrated core strengthening, and resistance band workouts.
Cardio workouts: Feel fit and energized with cardio workouts, sports-inspired athletic training, martial arts, indoor cycling, high-intensity interval training (HIIT) and dance.… View full description on the official store →
Choose the workouts you want to do.
Strength workouts: Get strong and tone muscle with BODYPUMP™ the original barbell workout, try strengthening yoga and Pilates, bodyweight strength training, resistance training, weight plate workouts, integrated core strengthening, and resistance band workouts.
Cardio workouts: Feel fit and energized with cardio workouts, sports-inspired athletic training, martial arts, indoor cycling, high-intensity interval training (HIIT) and dance.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 71 MB🔞 4+📱 iOS 15.1+🔖 v3.38.4🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.72 → 4.90 (improved 1.18★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2023-07
📈
Crossed 100 ratings — social-proof flywheel kicking in
2022-06
📈
Crossed 50 ratings — social-proof flywheel kicking in
2021-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-10
⭐
Rating ↓ 4.00 → 3.67 (dropped 0.33★)
2021-10
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
2021-07
🚀
First tracked snapshot — initial data captured
🧪
Tech & Domain Intel — lesmills.com
- Mail provider
- Microsoft 365
- Tech stack
- Microsoft 365 · Google Workspace · Apple Pay / Sign in with Apple · Meta (Facebook) Ads · Anthropic · SendGrid · AWS SES · Atlassian (Jira/Confluence)
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.90671★ | 8,575 | 4.90671★ this version |
| 🇬🇧 GB | 4.87011★ | 5,805 | 4.87011★ this version |
| 🇩🇪 DE | 4.85832★ | 840 | 4.85832★ this version |
| 🇫🇷 FR | 4.86007★ | 536 | 4.86007★ this version |
| 🇯🇵 JP | 4.82022★ | 89 | 4.82022★ this version |
| 🇨🇦 CA | 4.85465★ | 1,837 | 4.85465★ this version |
| 🇦🇺 AU | 4.86226★ | 3,347 | 4.86226★ this version |
| 🇧🇷 BR | 4.75758★ | 132 | 4.75758★ this version |
| 🇮🇳 IN | 4.7843★ | 51 | 4.7843★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for LES MILLS+: home workout app: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 8,339 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does LES MILLS+ make per month?▴
Based on our ML-calibrated revenue forecast, LES MILLS+ earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like LES MILLS+?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes LES MILLS+?▴
LES MILLS+ is published by Les Mills Media Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is LES MILLS+'s BU Score?▴
LES MILLS+ has a BU Score of 79/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.