Mark Lauren On Demand: Fitness
63
Quality Score
Solid
Mark Lauren On Demand: Fitness
Medium confidence
✍️ bumetric analysis
“
Mark Lauren On Demand: Fitness is an iOS app from MARK LAUREN BOOKS, LLC Apps in the Health & Fitness category, currently rated 4.6★ across 231 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 63: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.5y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (80 MB) | +$12K |
| ⚙ Health & Fitness complexity ×1.40 | +$25K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$75K
↳ What it would sell for · not monthly revenue
Marketplace range $50K – $100K · 16× MRR multiple
💸
~0.8× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
👥 Estimated audience size
16K
Lifetime downloads (US-equivalent)
Monthly active
3.5K
Daily active
1.2K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 44/100MID TIERunderperforming peersRevenue Strength
3.7
Product Quality
6.5
Market Position
2.0
Growth Velocity
5.0
Defensibility
3.7
Operational Safety
10.0
Founder Strength
3.0
Monetization Maturity
1.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.63★ across 231 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (6y old)METRIC | +$800 | |
| Localized (9 languages)METRIC | +$600 | |
| Early-stage install base (231 ratings)METRIC | +$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.390.9
Thanks for choosing Bodyweight by Mark Lauren!
We update our app regularly to give you the best user experience. This update includes minor bug fixes and feature improvements. Enjoy!
We update our app regularly to give you the best user experience. This update includes minor bug fixes and feature improvements. Enjoy!
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mark Lauren On Demand: Fitness
- Developer
- MARK LAUREN BOOKS, LLC Apps
- Bundle ID
- com.marklauren
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN, ET, FI, FR, DE, JA, NB, PT, ES
Company
- Website
- Not found
- Tagline
- Calisthenics for Dummies
- Description
- Get in the best shape of your life without going to the gym with the new bodyweight workout app from fitness author Mark Lauren! It has programs for all levels.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $4.9K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/bodyweight · instagram instagram.com/mark_lauren_bodyweight · twitter twitter.com/yourowngym · youtube youtube.com/marklauren2
- Not found
- Phone
- Not found
- Contact page
- marklauren.com/contact
- About page
- marklauren.com/story
📈Ratings growth231 ratings+189% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Transform your fitness journey with Mark Lauren, Special Operations trainer and bestselling author of You Are Your Own Gym (Fit ohne Geräte).
Achieve lasting fitness with smartly designed exercise programs that challenge you at just the right level. Gain strength, lean muscle, and mobility through carefully selected exercises that improve movement quality and joint alignment.
Available in English & German.
PREP PROGRAM (easy)
12-weeks of light workouts to improve hip, spine, and shoulder health, as well as your transitions between lying, kneeling, and standing positions.… View full description on the official store →
Achieve lasting fitness with smartly designed exercise programs that challenge you at just the right level. Gain strength, lean muscle, and mobility through carefully selected exercises that improve movement quality and joint alignment.
Available in English & German.
PREP PROGRAM (easy)
12-weeks of light workouts to improve hip, spine, and shoulder health, as well as your transitions between lying, kneeling, and standing positions.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 80 MB🔞 4+📱 iOS 15.0+🔖 v7.390.9🔄 updated 0d ago🌐 EN, ET, FI, FR, DE +4📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2021-10
📈
Crossed 100 ratings — social-proof flywheel kicking in
2020-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-06
⭐
Rating ↑ 3.00 → 3.40 (improved 0.40★)
2019-06
🚀
First tracked snapshot — initial data captured
2019-06
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.61803★ | 233 | 4.61803★ this version |
| 🇬🇧 GB | 4.79487★ | 39 | 4.79487★ this version |
| 🇩🇪 DE | 4.57341★ | 361 | 4.57341★ this version |
| 🇫🇷 FR | 4.16667★ | 6 | 4.16667★ this version |
| 🇯🇵 JP | 5★ | 3 | 5★ this version |
| 🇨🇦 CA | 5★ | 29 | 5★ this version |
| 🇦🇺 AU | 4.91303★ | 23 | 4.91303★ this version |
| 🇧🇷 BR | 5★ | 1 | 5★ this version |
| 🇮🇳 IN | 2.8★ | 5 | 2.8★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mark Lauren On Demand: Fitness: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 231 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mark Lauren On Demand make per month?▴
Based on our ML-calibrated revenue forecast, Mark Lauren On Demand earns approximately $4.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mark Lauren On Demand?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mark Lauren On Demand?▴
Mark Lauren On Demand is published by MARK LAUREN BOOKS, LLC Apps on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mark Lauren On Demand's BU Score?▴
Mark Lauren On Demand has a BU Score of 63/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.