MakeupPlus- AI Portrait
67
Quality Score
Solid
MakeupPlus- AI Portrait
High confidence
✍️ bumetric analysis
“
MakeupPlus- AI Portrait is an iOS app from MeituEve International Limited in the Photo & Video category, currently rated 4.6★ across 12,392 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 67: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$9.3K
per month
→
12-mo forecast
$9.6K – $20.1K
per month
→
24-mo forecast
$11.9K – $35.7K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (401 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $15K · 16× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
Final multiple
16× MRR
👥 Estimated audience size
1.7M
Lifetime downloads (US-equivalent)
Monthly active
305K
Daily active
91K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$9.3K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$8.8K – $14.7K
12 months
$9.6K – $20.1K
24 months
$11.9K – $35.7K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 48/100MID TIERunderperforming peersRevenue Strength
4.0
Product Quality
9.3
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
9.0
Founder Strength
3.9
Monetization Maturity
1.0
- 💰 Revenue: Modest — $6K - $13K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.63★ across 12,392 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: last update 229d ago — slow cadence.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $167K-$296K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (12,392 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.6★)METRIC | +$2,200 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Multilingual (14 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| annoying adsREVIEW | −$1,100 | |
| priceyREVIEW | −$800 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.8.5
New Instagram popular lip glosses
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- MakeupPlus- AI Portrait
- Developer
- MeituEve International Limited
- Bundle ID
- com.meitu.makeup
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN, FR, DE, ID, IT, JA, KO, PT, RU, ZH, ES, TH, ZH, VI
Company
- Website
- makeup.meitu.com
- Tagline
- Not found
- Description
- 美妆相机，美图秀秀首款化妆手机应用，上线一年用户数破亿，风靡全球20多个国家。借助顶尖人脸识别技术，涵盖时下最流行的裸妆、日韩妆、鬼面妆、搞笑白眼妆等百变妆容，全新版本更支持视频拍摄、AR场景特效，让你实现从素颜到美妆的完美蜕变。轻轻一动指尖，一秒自动美妆！
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $718/mo
- Top-grossing rank
- 🇯🇵#86 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/MakeupPlusOfficial · instagram instagram.com/makeupplusapp · twitter twitter.com/makeupplusapp
- ad@us.meitu.com
- Phone
- 2022001418
- Contact page
- Not found
- About page
- Not found
📈Ratings growth12,392 ratings+16% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (34 weeks) · model-based, ±5% noise · anchored to release date and current value
🗺️Geographic Distribution1 of 9 markets
🇯🇵
JP
Top-grossing rank: #86 / 100
Other markets
Outside top 100
in US, GB, DE, FR, JP, CA, AU, BR, IN
in US, GB, DE, FR, JP, CA, AU, BR, IN
This app currently ranks in only one of the 9 markets we monitor. Niche or regional apps often launch this way before global rollout. Rankings update daily.
📊Category Rank Trajectory#86 now · best #81 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Popular Makeup Looks
·Easily try out various popular makeup styles, fully supporting those who love sharing their lives.
Professional Filters
·Introducing new filters, not only for portraits but also scene filters suitable for yoga and landscapes.
Natural Airbrushing
·Simple operation to quickly diminish skin flaws with natural-looking airbrushing.
Multiple Foundation Shades
·From dark to fair, suitable for adjusting to various skin tones, blending naturally with makeup to bring out your most confident self.
Colorful Contact Lenses… View full description on the official store →
·Easily try out various popular makeup styles, fully supporting those who love sharing their lives.
Professional Filters
·Introducing new filters, not only for portraits but also scene filters suitable for yoga and landscapes.
Natural Airbrushing
·Simple operation to quickly diminish skin flaws with natural-looking airbrushing.
Multiple Foundation Shades
·From dark to fair, suitable for adjusting to various skin tones, blending naturally with makeup to bring out your most confident self.
Colorful Contact Lenses… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 401 MB🔞 4+📱 iOS 13.0+🔖 v6.8.5🔄 updated 0d ago🌐 EN, FR, DE, ID, IT +9📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
13 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 5,000 ratings — social-proof flywheel kicking in
2026-05
🔄
Monetization changed: paid → free
2026-03
⭐
Rating ↑ 3.73 → 4.82 (improved 1.09★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-02
📈
Crossed 500 ratings — social-proof flywheel kicking in
2020-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2019-09
📈
Crossed 50 ratings — social-proof flywheel kicking in
2019-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2019-04
⭐
Rating ↓ 3.86 → 3.50 (dropped 0.36★)
2019-04
⭐
Rating ↓ 4.17 → 3.86 (dropped 0.31★)
2019-04
⭐
Rating ↓ 4.80 → 4.17 (dropped 0.63★)
2019-04
⭐
Rating ↓ 5.00 → 4.67 (dropped 0.33★)
2019-04
🚀
First tracked snapshot — initial data captured
🌍
Multi-Country Performance
Available in 8 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.63468★ | 12,400 | 4.63468★ this version |
| 🇬🇧 GB | 4.63656★ | 454 | 4.63656★ this version |
| 🇩🇪 DE | 4.68933★ | 441 | 4.68933★ this version |
| 🇫🇷 FR | 4.53589★ | 209 | 4.53589★ this version |
| 🇯🇵 JP | 4.2903★ | 8,443 | 4.2903★ this version |
| 🇨🇦 CA | 4.62327★ | 1,444 | 4.62327★ this version |
| 🇦🇺 AU | 4.56606★ | 1,090 | 4.56606★ this version |
| 🇧🇷 BR | 4.63889★ | 7,768 | 4.63889★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for MakeupPlus- AI Portrait: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why high confidence: 12,392 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does MakeupPlus- AI Portrait make per month?▴
Based on our ML-calibrated revenue forecast, MakeupPlus- AI Portrait earns approximately $717/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like MakeupPlus- AI Portrait?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes MakeupPlus- AI Portrait?▴
MakeupPlus- AI Portrait is published by MeituEve International Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is MakeupPlus- AI Portrait's BU Score?▴
MakeupPlus- AI Portrait has a BU Score of 67/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.