Natural Cycles: Birth Control
75
Quality Score
Strong
Natural Cycles: Birth Control
High confidence
✍️ bumetric analysis
“
Natural Cycles: Birth Control is an iOS app from NaturalCycles Nordic AB in the Health & Fitness category, currently rated 4.8★ across 29,058 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 75: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$19.8K
per month
→
12-mo forecast
$20.5K – $42.9K
per month
→
24-mo forecast
$25.4K – $76.2K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$105K
↳ What it cost to build · not monthly revenue
Likely range $80K – $140K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.1y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (111 MB) | +$24K |
| ⚙ Health & Fitness complexity ×1.40 | +$30K |
Total estimate
$105K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $200K · 19× MRR multiple
💸
~1.4× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
2.0M
Lifetime downloads (US-equivalent)
Monthly active
440K
Daily active
150K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$19.8K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: review-mined risks present
6 months
$18.8K – $31.3K
12 months
$20.5K – $42.9K
24 months
$25.4K – $76.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 53/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
4.9
Product Quality
8.1
Revenue Strength
4.3
Monetization Maturity
9.5
Defensibility
7.0
Market Position
2.0
Operational Safety
1.5
- 💰 Revenue: Modest — $13K - $29K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.8★ across 29,058 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: High — 5.9% refund mentions, 13% subscription complaints, scam/fraud mentions detected.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $237K-$435K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (29,058 ratings)METRIC | +$5,500 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v5.7.6
We have polished the app for an even smoother experience.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Natural Cycles: Birth Control
- Developer
- NaturalCycles Nordic AB
- Bundle ID
- com.naturalcycles.cordova
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN, PT, ES, SV
Company
- Website
- Not found
- Tagline
- Natural Cycles: Natural Birth Control | No Hormones or Side Effects
- Description
- Natural Cycles birth control is 93% effective with typical use and 98% effective with perfect use. Learn more about hormone-free birth control today.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $7.9K/mo
- Top-grossing rank
- 🇺🇸#30 /100 🇨🇦#35 /100 🇦🇺#72 /100 🇩🇪#78 /100 🇬🇧#83 /100 🇧🇷#85 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth29,058 ratings+29% lifetimeShow 3-year history estimate ▾
Tracked (35 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇺🇸US#30 /100
🇨🇦CA#35 /100
🇦🇺AU#72 /100
🇩🇪DE#78 /100
🇬🇧GB#83 /100
🇧🇷BR#85 /100
📊Category Rank Trajectory#30 now · best #29 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Trusted by 6M+ women over 10 years. Awarded Best Birth Control app by Healthline and Bestapp.com. 100% hormone-free contraception. No prescription is needed. Scientifically proven to be 93% effective with typical use and 98% effective with perfect use. FDA cleared.
HIGHLIGHTS:
○ The NC° app uses your body temperature to track ovulation so you know exactly when you're fertile – and what days you can/cannot get pregnant.
○ The NC° app adapts to your unique cycle, even if it’s irregular.
○ No hormones, no side effects, no pills or procedures – birth control revolutionized.… View full description on the official store →
HIGHLIGHTS:
○ The NC° app uses your body temperature to track ovulation so you know exactly when you're fertile – and what days you can/cannot get pregnant.
○ The NC° app adapts to your unique cycle, even if it’s irregular.
○ No hormones, no side effects, no pills or procedures – birth control revolutionized.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 111 MB🔞 17+📱 iOS 16.7+🔖 v5.7.6🔄 updated 0d ago🌐 EN, PT, ES, SV📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.56 → 4.80 (improved 1.24★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↓ 4.65 → 3.54 (dropped 1.11★)
2026-03
⭐
Rating ↑ 3.54 → 4.65 (improved 1.11★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-01
⭐
Rating ↓ 4.44 → 4.10 (dropped 0.34★)
2025-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-01
⭐
Rating ↓ 5.00 → 4.50 (dropped 0.50★)
2025-01
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 800 reviews across 7 markets● 68% positive · ● 8% neutral · ● 24% negative · Rating drift: -1.58★ (declining — recent 50: 3.22★ vs lifetime: 4.8★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.50
🇺🇸 US
+0.49
🇬🇧 GB
+0.42
🇦🇺 AU
+0.38
🇫🇷 FR
+0.31
🇧🇷 BR
+0.04
🇩🇪 DE
-0.17
Top praise themes
oura ring ×80 highly recommend ×36 prevent pregnancy ×33 apple watch ×28 off hormonal ×27 about body ×25 about cycle ×24 non hormonal ×20
Top complaint themes
oura ring ×50 price increase ×40 customer service ×22 apple watch ×16 free trial ×15 waste money ×14 doesn work ×11 track cycle ×11
Risk signals
Refund mentions: 5.9% Subscription complaints: 13% Fraud / scam mentions: 1.1%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.75311★ | 2,248 | 4.75311★ this version |
| 🇧🇷 BR | 4.74362★ | 940 | 4.74362★ this version |
| 🇨🇦 CA | 4.74245★ | 3,079 | 4.74245★ this version |
| 🇩🇪 DE | 4.6566★ | 696 | 4.6566★ this version |
| 🇫🇷 FR | 4.74448★ | 317 | 4.74448★ this version |
| 🇬🇧 GB | 4.77787★ | 15,063 | 4.77787★ this version |
| 🇮🇳 IN | 4.36364★ | 11 | 4.36364★ this version |
| 🇯🇵 JP | 4.42856★ | 7 | 4.42856★ this version |
| 🇺🇸 US | 4.79596★ | 29,176 | 4.79596★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Natural Cycles: Birth Control: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 29,058 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Natural Cycles make per month?▴
Based on our ML-calibrated revenue forecast, Natural Cycles earns approximately $7.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Natural Cycles?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Natural Cycles?▴
Natural Cycles is published by NaturalCycles Nordic AB on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Natural Cycles's BU Score?▴
Natural Cycles has a BU Score of 75/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.