Omada
76
Quality Score
Strong
Omada
High confidence
✍️ bumetric analysis
“
Omada is an iOS app from Omada Health, inc. in the Health & Fitness category, currently rated 4.7★ across 93,989 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 76: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.2K/mo · 26K ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$115K
↳ What it cost to build · not monthly revenue
Likely range $85K – $155K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.4y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (126 MB) | +$30K |
| ⚙ Health & Fitness complexity ×1.40 | +$32K |
Total estimate
$115K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$125K
↳ What it would sell for · not monthly revenue
Marketplace range $100K – $150K · 18× MRR multiple
💸
~1.1× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
18× MRR
👥 Estimated audience size
6.5M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
490K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 42/100MID TIERFREE (NO MONETIZATION)underperforming peersRevenue Strength
3.7
Product Quality
7.8
Market Position
0.9
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
6.4
Founder Strength
4.8
Monetization Maturity
0.5
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.66★ across 93,989 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — scam/fraud mentions detected, rating drift -1.78 ★ (recent 50 vs lifetime).
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 12 of 12 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (93,989 ratings)METRIC | +$5,500 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (12y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| support teamREVIEW | +$900 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.16.0
Bug fixes and improvements.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Omada
- Developer
- Omada Health, inc.
- Bundle ID
- com.omadahealth.Prevent
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Omada is a 16-week online program that fits seamlessly into your life, so you can lose weight and lower your risk of disease without taking time away from the things you love.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $6.8K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The Omada iOS app itself does not appear to generate significant direct revenue through in-app purchases or subscriptions, as Omada Health operates primarily on a business-to-business (B2B) model. The company partners with employers, insurance plans, and healthcare providers, who cover the cost of the program for their members. Omada Health's overall company revenue for Q1 2026 was $78 million, and its full-year 2026 revenue guidance is between $322 million and $330 million.
Sources mentioned: Sensor Tower, Statista, Investing.com, Fierce Healthcare, Growjo, Multiples.vc, Ringing the Bell: A VC's Analysis of Consumer IPOs, TechTarget, MarketBeat, MarketScreener
⭐Recent App Store Reviews49 latest · avg 2.92★ · 34.7% 5★ · 40.8% 1★
5★17 (35%)
4★4 (8%)
3★6 (12%)
2★2 (4%)
1★20 (41%)
+28 ratings/week
Praise: great ×9 love ×7 best ×4 recommend ×3 favorite ×1Complaints: worst ×2 terrible ×1 hate ×1
Top positive
★★★★★ It works!
I love this app. The scale is my favorite part that gets me to weigh every day, and I like that it tracks my steps and keeps me motivated to reach my goals. A bonus is the health coach to answer questions anytime there is a concern or a nee…
★★★★★ Health Track
I really enjoy the daily motivation and tips!…
Top negative
★☆☆☆☆ Waste of time
I started using this app through my insurance. The lessons were basic and out dated information. Even after over 3 months of use, they did not improve. My coach was worthless. She wanted to micromanage my type 1 diabetes and give me basic i…
★☆☆☆☆ Where’s the Dr
Pointless and useless, I actually gained weight when my insurance demanded I start using this app and scale.…
📈Ratings growth93,989 ratings+44% lifetimeShow 3-year history estimate ▾
Tracked (47 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Omada® is a breakthrough online program that inspires healthy habits you can live with long-term. As an Omada participant, the app gives you the best of the program experience and makes it even easier for you to stay engaged.
With the app, you can:
Connect with your Omada care team via direct messaging
Track your meals while you're out and about
Track your steps and physical activity
Read and complete your weekly lessons in a mobile-friendly format
View your personal progress chart any time
Interact with your group members on the group board… View full description on the official store →
With the app, you can:
Connect with your Omada care team via direct messaging
Track your meals while you're out and about
Track your steps and physical activity
Read and complete your weekly lessons in a mobile-friendly format
View your personal progress chart any time
Interact with your group members on the group board… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 126 MB🔞 4+📱 iOS 17.0+🔖 v26.16.0🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
12 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v26.16.0
2026-04
⭐
Rating ↑ 2.76 → 4.66 (improved 1.90★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-04
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-02
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2023-12
⭐
Rating ↓ 3.50 → 3.14 (dropped 0.36★)
2023-12
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
2023-12
⭐
Rating ↑ 3.50 → 4.00 (improved 0.50★)
2023-12
⭐
Rating ↑ 2.00 → 3.50 (improved 1.50★)
2023-12
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 506 reviews across 2 markets● 56% positive · ● 7% neutral · ● 36% negative · Rating drift: -1.78★ (declining — recent 50: 2.88★ vs lifetime: 4.66★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.60
🇺🇸 US
+0.20
Top praise themes
weight loss ×15 lose weight ×11 blood pressure ×8 track food ×7 easy follow ×7 having coach ×5 life changing ×5 being able ×5
Top complaint themes
weight loss ×29 insurance company ×15 food tracking ×10 express scripts ×10 doesn work ×10 user friendly ×8 blood pressure ×7 customer service ×7
Risk signals
Fraud / scam mentions: 1.4%
🌍
Multi-Country Performance
Available in 3 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.663★ | 94,065 | 4.663★ this version |
| 🇬🇧 GB | 3.4★ | 5 | 3.4★ this version |
| 🇨🇦 CA | 4.78946★ | 19 | 4.78946★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Omada: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 93,989 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Omada make per month?▴
Based on our ML-calibrated revenue forecast, Omada earns approximately $6.8K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Omada?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Omada?▴
Omada is published by Omada Health, inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Omada's BU Score?▴
Omada has a BU Score of 76/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.