Oura
81
Quality Score
Excellent
Oura
High confidence
✍️ bumetric analysis
“
Oura is an iOS app from Oura Health Oy in the Health & Fitness category, currently rated 4.9★ across 245,975 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 81: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$865/mo · 6K ratings · 4.4★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~1.3y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (441 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$150K
↳ What it would sell for · not monthly revenue
Marketplace range $125K – $200K · 20× MRR multiple
💸
~1.2× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
17.0M
Lifetime downloads (US-equivalent)
Monthly active
3.7M
Daily active
1.2M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 54/100BIG TIERbelow benchmarksRevenue Strength
6.1
Product Quality
9.7
Market Position
2.0
Growth Velocity
5.0
Defensibility
4.5
Operational Safety
10.0
Founder Strength
4.9
Monetization Maturity
1.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.86★ across 245,975 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 11 of 11 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (245,975 ratings)METRIC | +$12,000 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Mature app (10y old)METRIC | +$1,500 | |
| Multilingual (22 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| too expensiveREVIEW | −$1,000 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v7.15.1
Small fixes, big improvements—Oura just got a little better.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Oura
- Developer
- Oura Health Oy
- Bundle ID
- com.ouraring.oura
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- AR, CS, DA, NL, EN, FI, FR, DE, EL, HE, HI, HU, IT, JA, KO, NB, PL, PT, ZH, ES, SV, ZH
Company
- Website
- Not found
- Tagline
- Sleeker. Smarter. Made for you.
- Description
- Enhance your health journey with Oura. The Oura Ring provides round-the-clock insights into sleep, fitness, and stress for wellness. Now HSA/FSA eligible.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $12.2M ($8.8M – $12.2M)AI medium
- AI annual estimate
- $146.0M/yr
- ML model estimate / mo
- $8.0K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The Oura app's estimated annual revenue for iOS is around $146 million, based on company-wide subscription revenue projections for 2025 of $200 million and the general market trend of iOS accounting for approximately 73% of app subscription revenue. Monthly estimates range from $8.76 million to $12.17 million.
Sources mentioned: Sacra, Adapty, Reddit, Inc. Magazine, Glossy, Tracxn
📈Ratings growth245,975 ratings+47% lifetimeShow 3-year history estimate ▾
Tracked (14 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline2 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Meet Oura Ring - the revolutionary smart ring that translates your body’s most meaningful messages to transform how you feel every day.
The award-winning Oura App is your personal health companion, delivering valuable insights and daily recommendations to help you to make health and wellness a daily practice.
THREE DAILY SCORES
Your Sleep, Activity, and Readiness scores give you a clear understanding of the state of your body with actionable guidance on how to stay balanced.
ACCURATE BY DESIGN… View full description on the official store →
The award-winning Oura App is your personal health companion, delivering valuable insights and daily recommendations to help you to make health and wellness a daily practice.
THREE DAILY SCORES
Your Sleep, Activity, and Readiness scores give you a clear understanding of the state of your body with actionable guidance on how to stay balanced.
ACCURATE BY DESIGN… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 441 MB🔞 4+📱 iOS 16.0+🔖 v7.15.1🔄 updated 0d ago🌐 AR, CS, DA, NL, EN +17📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↑ 3.11 → 4.86 (improved 1.75★)
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.11 → 4.70 (improved 1.59★)
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-11
⭐
Rating ↑ 2.00 → 2.75 (improved 0.75★)
2025-11
🚀
First tracked snapshot — initial data captured
2025-11
⭐
Rating ↓ 3.00 → 2.00 (dropped 1.00★)
🧪
Tech & Domain Intel — ouraring.com
- Mail provider
- Google Workspace
- Tech stack
- Microsoft 365 · AWS SES · Anthropic · Apple Pay / Sign in with Apple · Atlassian (Jira/Confluence) · Meta (Facebook) Ads · Google Workspace · Loom
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.86359★ | 252,628 | 4.86359★ this version |
| 🇬🇧 GB | 4.8255★ | 14,252 | 4.8255★ this version |
| 🇩🇪 DE | 4.7281★ | 11,232 | 4.7281★ this version |
| 🇫🇷 FR | 4.74816★ | 1,497 | 4.74816★ this version |
| 🇯🇵 JP | 4.61043★ | 2,893 | 4.61043★ this version |
| 🇨🇦 CA | 4.82176★ | 14,099 | 4.82176★ this version |
| 🇦🇺 AU | 4.81963★ | 5,228 | 4.81963★ this version |
| 🇧🇷 BR | 4.825★ | 2,200 | 4.825★ this version |
| 🇮🇳 IN | 4.72133★ | 689 | 4.72133★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Oura: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 245,975 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Oura make per month?▴
Based on our ML-calibrated revenue forecast, Oura earns approximately $8.0K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Oura?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Oura?▴
Oura is published by Oura Health Oy on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Oura's BU Score?▴
Oura has a BU Score of 81/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.