Second Nature
52
Quality Score
Solid
Second Nature
Low confidence
✍️ bumetric analysis
“
Second Nature is an iOS app from Second Nature Health Ltd in the Health & Fitness category, currently rated 4.3★ across 55 ratings. Initial signal reads as mostly critical sentiment so far: users flag rough edges and unmet expectations.
Quality Score is 52: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$900
per month
→
12-mo forecast
$787 – $2838
per month
→
24-mo forecast
$729 – $6564
per month
INDIE tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| 📦Asset bundle (189 MB) | +$40K |
| ⚙Health & Fitness complexity ×1.40 | +$36K |
Total estimate$125K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$15K
↳ What it would sell for · not monthly revenue
Marketplace range $10K – $20K · 15× MRR multiple
💸~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 🏷Health & Fitness category multiple | +10% |
| ⭐Small user base (<1K ratings) | -8% |
Final multiple15× MRR
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$900/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
Headwinds: rating drift may slow acquisition
6 months
$767 – $1.8K
12 months
$787 – $2.8K
24 months
$729 – $6.6K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 49/100INDIE TIERSUBSCRIPTIONexpected for tierRevenue Strength
3.0
Product Quality
2.9
Market Position
2.0
Growth Velocity
5.0
Defensibility
7.0
Operational Safety
6.9
Founder Strength
3.0
Monetization Maturity
9.5
- 💰 Revenue: Marginal — $360 - $2251/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.31★ across 55 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Moderate — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $16K-$28K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 6 of 6 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mature app (11y old)METRIC | +$1,500 | |
| too expensiveREVIEW | −$1,000 | |
| Good rating (4.3★)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (55 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v6.55.0
We've made some improvements to the app and fixed a few bugs.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Second Nature
- Developer
- Second Nature Health Ltd
- Bundle ID
- com.ourpath.OurPath
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- A whole-person approach to health not just weight loss
- Description
- Second Nature combines weight loss medication, dietitian coaching, and behaviour change support. NHS-trusted, CQC-regulated care for lasting results.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $901/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/secondnature.io · instagram instagram.com/secondnature_health · twitter twitter.com/snhealth_uk · youtube youtube.com/watch?v=nYTgRZiREQc
- hello@secondnature.io
- Phone
- Not found
- Contact page
- Not found
- About page
- secondnature.io/de/our-story
📈Ratings growth55 ratings+5400% lifetimeShow 3-year history estimate ▾
Tracked (8 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Second Nature exists to change minds about losing weight.
Our app uses behavioural science to retrain your mind to make healthy choices automatically, so these stick in the long run.
But we don’t just look at what you’re eating and how much you weigh. We also look at your sleep patterns, exercise levels, how you regulate emotions, and other habits that impact the way you might be feeling.
We also pair you with a registered nutritionist who provides one-to-one advice and supports you to build new, healthier habits.… View full description on the official store →
Our app uses behavioural science to retrain your mind to make healthy choices automatically, so these stick in the long run.
But we don’t just look at what you’re eating and how much you weigh. We also look at your sleep patterns, exercise levels, how you regulate emotions, and other habits that impact the way you might be feeling.
We also pair you with a registered nutritionist who provides one-to-one advice and supports you to build new, healthier habits.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 189 MB🔞 17+📱 iOS 15.1+🔖 v6.55.0🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 4.80 → 4.31 (dropped 0.49★)
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 1.83 → 4.80 (improved 2.97★)
2026-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2021-11
⭐
Rating ↓ 2.33 → 2.00 (dropped 0.33★)
2021-09
⭐
Rating ↓ 3.00 → 2.33 (dropped 0.67★)
2021-04
⭐
Rating ↓ 5.00 → 3.00 (dropped 2.00★)
2017-11
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 58 reviews across 3 markets● 78% positive · ● 2% neutral · ● 21% negative · Rating drift: -0.27★ (declining — recent 50: 4.04★ vs lifetime: 4.31★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇬🇧 GB
+0.60
🇦🇺 AU
+0.28
🇺🇸 US
-0.08
Top praise themes
weight loss ×4 lose weight ×3 eating habits ×3 highly recommend ×3 recommend anyone ×3 changed life ×3 program ×11 recipes ×10
Top complaint themes
free trial ×3 account ×5 weight ×5 doesn ×4 work ×4 sure ×4 start ×4 nhs ×4
Risk signals
Refund mentions: 1.7% Bug mentions: 3%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇺🇸 US | 4.30909★ | 55 | 4.30909★ this version |
| 🇬🇧 GB | 4.78396★ | 6,957 | 4.78396★ this version |
| 🇩🇪 DE | 5★ | 9 | 5★ this version |
| 🇫🇷 FR | 5★ | 8 | 5★ this version |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇨🇦 CA | 4.33333★ | 6 | 4.33333★ this version |
| 🇦🇺 AU | 4.66667★ | 84 | 4.66667★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇮🇳 IN | 4.5★ | 2 | 4.5★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
About this analysis
Why low confidence: only 55 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Second Nature make per month?▴
Based on our ML-calibrated revenue forecast, Second Nature earns approximately $900/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Second Nature?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Second Nature?▴
Second Nature is published by Second Nature Health Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Second Nature's BU Score?▴
Second Nature has a BU Score of 52/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.