35
Quality Score
Emerging
Marksta
✍️ bumetric analysis
“
Marksta is an iOS app from The Ticket Keeper Ltd in the Photo & Video category, currently rated 2.3★ across 38 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 35: Emerging (early traction worth watching). For a Photo & Video app, that means early traction worth watching. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Revenue · today and ahead
Today
$1.6K/mo
In 12 months
$1.4K – $5.0K
In 24 months
$1.3K – $11.5K
INDIE tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$160K
↳ What it cost to build · not monthly revenue
Likely range $120K – $215K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙Photo & Video complexity ×1.55 | +$27K |
| ⚙13.4y maintenance × ~1-person team | +$80K |
Total estimate$160K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$25K
↳ What it would sell for · not monthly revenue
Marketplace range $20K – $30K · 14× MRR multiple
💸~0.2× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| 📅13.4y proven track record | +20% |
| ⭐★ rating < 3.5 (weak) | -18% |
| ⭐Small user base (<1K ratings) | -8% |
Final multiple14× MRR
🛠 Estimated tech stack
🍎
Native iOS (Swift / UIKit)
High confidence · 80%
Also possible
Native iOS (SwiftUI)
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 📦App bundle size | 20 MB |
| 🏷Category context | Photo & Video |
| 📦Compact iOS bundle | → Native Swift / UIKit (pre-2020 era) |
💀 Maintenance status
Likely abandoned
95%
Last shipped 2019-01-30 · 2670 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅7y+ since last update | Likely abandoned |
| 👥Small user base (38 ratings) + 13.4y old | +10% (solo-project pattern) |
| •13y old + 1y+ no update | +5% (API deprecation drift) |
VerdictLikely abandoned
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.6K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$1.3K – $3.1K
12 months
$1.4K – $5.0K
24 months
$1.3K – $11.5K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 26/100INDIE TIERFREE (NO MONETIZATION)limited signalGrowth Velocity
5.0
Founder Strength
4.3
Product Quality
1.3
Revenue Strength
3.2
Monetization Maturity
0.5
Defensibility
4.5
Market Position
2.0
Operational Safety
0.0
- 💰 Revenue: Modest — $630 - $3938/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 2.26★ across 38 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 2670d ago — possibly dormant.
- ⚠️ Risk: High — 3.0% refund mentions, scam/fraud mentions detected, bug mentions above category norm.
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $18K-$34K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Below-average rating (2.3★)METRIC | −$1,500 | |
| Mature app (13y old)METRIC | +$1,500 | |
| slowREVIEW | −$1,200 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (38 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →💾 20 MB🔞 4+📱 iOS 8.0+🔖 v4.3🔄 updated 7y ago🌐 EN📂 Photo & Video💰 Paid🚀 Launched 2013 (13y old)
📝 About this app
Marksta allows you to watermark your photography, adding text or a logo directly from your iPhone or iPad. Add a copyright notice to your images before sharing them to Facebook, Twitter, Instagram, Tumblr, Flickr, etc. Or add your Twitter name, or your website address. Whatever you want to write, Marksta makes it simple and fast. And now you can add and edit IPTC and caption information too.
*** As featured in The Economist, Wired, British Journal of Photography, The Sunday Times, The Guardian and selected by ABC News as App of the Week. ***
Features… View full description on the official store →
*** As featured in The Economist, Wired, British Journal of Photography, The Sunday Times, The Guardian and selected by ABC News as App of the Week. ***
Features… View full description on the official store →
🆕 What's New · v4.3
Bug-fix: 'save to cameral roll' wasn't working in some more recent iOS versions. Now fixed.
📅
What Worked™ · Development Pipeline
4 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2015-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2013-01
⭐
Rating ↓ 5.00 → 4.00 (dropped 1.00★)
2013-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2013-01
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 134 reviews across 6 markets● 72% positive · ● 5% neutral · ● 24% negative · Rating drift: -0.10★ (declining — recent 50: 2.16★ vs lifetime: 2.26★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇨🇦 CA
+0.69
🇬🇧 GB
+0.52
🇦🇺 AU
+0.41
🇺🇸 US
+0.37
🇧🇷 BR
+0.11
🇩🇪 DE
-0.24
Top praise themes
watermark photos ×3 watermarking tool ×3 one photo ×3 ipad version ×3 full res ×3 easy ×20 works ×15 now ×10
Top complaint themes
waste money ×6 camera roll ×5 save camera ×4 doesn work ×3 keeps crashing ×3 crashes try ×3 user friendly ×3 now ×11
Risk signals
Refund mentions: 3.0% Bug mentions: 10% Fraud / scam mentions: 0.8%
🧪
Tech & Domain Intel — marksta.com
- Mail provider
- Google Workspace
- Tech stack
- Google Workspace
Derived from public RDAP + DNS TXT records (no scraping, no login).
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 1.83333★ | 6 | 1.83333★ this version |
| 🇧🇷 BR | 2★ | 2 | 2★ this version |
| 🇨🇦 CA | 3.5★ | 2 | 3.5★ this version |
| 🇩🇪 DE | 3★ | 6 | 3★ this version |
| 🇫🇷 FR | 3.5★ | 2 | 3.5★ this version |
| 🇬🇧 GB | 2.41667★ | 12 | 2.41667★ this version |
| 🇮🇳 IN | 1★ | 1 | 1★ this version |
| 🇯🇵 JP | 4★ | 1 | 4★ this version |
| 🇺🇸 US | 2.26316★ | 38 | 2.26316★ this version |
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Marksta
- Developer
- The Ticket Keeper Ltd
- Bundle ID
- com.marksta.Marksta
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Not found
- Description
- A photo editor app for iPhone - edit, tag and frame your photos. Upload your images to Facebook, Twitter, Tumblr and Instagram.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $1.8K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/pages/Marksta/2859898115… · twitter twitter.com/markstaapp
- enquiries@marksta.com
- Phone
- Not found
- Contact page
- Not found
- About page
- Not found
⭐Recent App Store Reviews49 latest · avg 2.69★ · 26.5% 5★ · 40.8% 1★
5★13 (27%)
4★7 (14%)
3★1 (2%)
2★8 (16%)
1★20 (41%)
+2 ratings/week
Praise: great ×10 best ×4 love ×3 recommend ×3 perfect ×2Complaints: crash ×6 bug ×5 hate ×1 scam ×1 refund ×1
Top positive
★★★★★ Good watermarking app
Easy to use and I like the fonts I can choose from. Turning the watermark on its side was tricky at first but I got it.
Really easy to use and essential for photo sharing on Facebook and Instagram and such.…
★★★★★ By a photographer for photographers
Best and easiest to use of all the watermark apps in the iTunes store. Just a few of the great features: a) built in © , @, and # b) more fonts than you will ever need c) change colors quickly and easily to coordinate with the photo d) simp…
Top negative
★☆☆☆☆ Crashes
Do you even support this anymore?…
★☆☆☆☆ Slow
Don’t buy it’s garbage.…
📈Ratings growth38 ratings+138% lifetimeShow 3-year history estimate ▾
Tracked (54 weeks) Pre-tracking estimate (35 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $1.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
Full revenue analysis
Read the article-style breakdown for Marksta: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
❓ Frequently Asked Questions
9 answers · auto-generated from this app's public dataHow much does Marksta make per month?▾
Based on our ML-calibrated revenue forecast, Marksta earns approximately $1K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Marksta profitable?▾
With estimated build cost $160K and monthly revenue $1K, Marksta looks well below break-even — current monthly revenue is much smaller than the estimated build cost. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
What apps are like Marksta?▾
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Marksta built with?▾
Our heuristic places Marksta on the Native iOS (Swift / UIKit) stack (High confidence, 80%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Native iOS (SwiftUI).
Is Marksta still actively maintained?▾
Maintenance status: Likely abandoned (95% abandonment risk). Last shipped version was 7+ years ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Marksta sell for?▾
Estimated acquisition value: $25K (marketplace range $20K – $30K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Marksta last updated?▾
Marksta last shipped a new version on 2019-01-30 — more than 7 year(s) ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Marksta?▾
Marksta is published by The Ticket Keeper Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Marksta's BU Score?▾
Marksta has a BU Score of 35/100 (Emerging). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.