77
Quality Score
Strong
Plants vs. Zombies™
High confidence
✍️ bumetric analysis
“
Plants vs. Zombies™ is an Android app from ELECTRONIC ARTS in the Strategy category, currently rated 3.9★ across 5,744,715 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 77: Strong (healthy traction). For a Strategy app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$700K
per month
→
12-mo forecast
$741K – $1141K
per month
→
24-mo forecast
$886K – $1645K
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD💰 Estimated build cost
$165K
↳ What it cost to build · not monthly revenue
Likely range $125K – $225K
$25K · MVP floor$100K · indie scale$500K+ · studio build
📈Pays back in ~1.8y at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱MVP baseline (design + 1-store ship) | +$28K |
| 📱5 unique screens × $4.5K | +$22K |
| ⚙Strategy complexity ×2.10 | +$55K |
| 🌐Cross-platform reach (iOS + Android) | +$58K |
Total estimate$165K
ONE-TIME · EXIT VALUE💵 Estimated acquisition value
$100K
↳ What it would sell for · not monthly revenue
Marketplace range $75K – $125K · 14× MRR multiple
💸~0.6× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺Ad-supported base | 15× MRR |
| ⭐★ rating 3.5-4.0 (mixed) | -8% |
| 🏷Strategy category multiple | -5% |
| ⭐Mature user base (1M+ ratings) | +8% |
Final multiple14× MRR
👥 Estimated audience size
746.5M
Lifetime downloads (US-equivalent)
Monthly active
134.0M
Daily active
46.5M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲Strategy engagement | ~130 installs / rating |
| 🔁Strategy D30 retention | 18% |
| 📍DAU / MAU stickiness | 0.35 |
DAU / MAU35% sticky
🛠 Estimated tech stack
🤖
Native Android (Kotlin)
Medium confidence · 55%
Also possible
Flutter
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
Signals we read
| 🏷Category context | Strategy |
| 📦Tiny game bundle | → Native 2D engine |
💀 Maintenance status
Active
5%
Last shipped 2026-05-04 · 21 days ago
0 · Active50 · At risk100 · Abandoned
Heuristic risk score from time-since-last-update + ratings velocity proxy + Editor's Choice / curated featuring signals. Calibrated against 2024-2025 app-store ranking decay reports. Not a guarantee — a quiet app with a healthy codebase looks the same as an abandoned one until something breaks. Full math on /methodology.
Risk signals
| 📅21 days since last update | Active development |
VerdictActive
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$700K/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$690K – $933K
12 months
$741K – $1.1M
24 months
$886K – $1.6M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Concerning · 53/100BIG TIERbelow benchmarksGrowth Velocity
5.0
Founder Strength
7.7
Product Quality
7.7
Revenue Strength
5.8
Monetization Maturity
1.0
Defensibility
5.0
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 3.85★ across 5,744,715 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
App Specs
🔐 Own this app? Claim & verify MRR →🔖 v3.15.0🔄 updated 3w ago📂 Strategy💰 Free
📝 About this app
This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items.
Get ready to soil your plants as a mob of fun-loving zombies is about to invade your home. Use your arsenal of 49 zombie-zapping plants — Peashooters, Wall-nuts, Cherry bombs and more — to mulchify 26 types of zombies before they break down your door.
This app offers in-app purchases. You may disable in-app purchasing using your device settings
WINNER OF OVER 30 GAME OF THE YEAR AWARDS*
50 FUN-DEAD LEVELS… View full description on the official store →
Get ready to soil your plants as a mob of fun-loving zombies is about to invade your home. Use your arsenal of 49 zombie-zapping plants — Peashooters, Wall-nuts, Cherry bombs and more — to mulchify 26 types of zombies before they break down your door.
This app offers in-app purchases. You may disable in-app purchasing using your device settings
WINNER OF OVER 30 GAME OF THE YEAR AWARDS*
50 FUN-DEAD LEVELS… View full description on the official store →
🔔
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Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Plants vs. Zombies™
- Developer
- ELECTRONIC ARTS
- Bundle ID
- com.ea.game.pvzfree_row
- App Store URL
- Open in App Store
- Category
- Strategy
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $20.0K ($15.0K – $25.0K)AI medium
- AI annual estimate
- $240.0K/yr
- ML model estimate / mo
- $7.3K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The Android app "Plants vs. Zombies™" by ELECTRONIC ARTS is estimated to generate approximately $20,000 in monthly revenue, based on recent Sensor Tower data. This translates to an estimated annual revenue of $240,000. The game is free-to-play with in-app purchases and has accumulated over 500 million downloads on Google Play.
Sources mentioned: Sensor Tower, ActivePlayer.io, Reddit
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
More by ELECTRONIC ARTS
View all →📦 Portfolio summaryMID studio
28apps·$159K/mocombined
✓ Diversified — top app contributes 16%; risk spread across portfolio
Full revenue analysis
Read the article-style breakdown for Plants vs. Zombies™: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why high confidence: 5,744,715 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
10 answers · auto-generated from this app's public dataHow much does Plants vs. Zombies™ make per month?▴
Based on our ML-calibrated revenue forecast, Plants vs. Zombies™ earns approximately $7.3K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
Is Plants vs. Zombies™ profitable?▴
With estimated build cost $165K and monthly revenue $7.3K, Plants vs. Zombies™ looks break-even-grade — payback period sits around 1.8 years. Profitability also depends on paid-acquisition spend and refund rate which the public model doesn't see.
How many users does Plants vs. Zombies™ have?▴
Estimated audience: ~746.5M lifetime downloads, ~134.0M monthly active users, and ~46.5M daily active users. Derived from ratings count × category installs-per-rating × age decay. US-storefront-equivalent — global audience can be 5-10× larger for internationally-distributed apps.
What apps are like Plants vs. Zombies™?▴
Browse the full Strategy category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
What is Plants vs. Zombies™ built with?▴
Our heuristic places Plants vs. Zombies™ on the Native Android (Kotlin) stack (Medium confidence, 55%). Signals: app bundle size, category context, store-description markers, release-date era. We don't disassemble binaries. Alternative possibilities: Flutter.
Is Plants vs. Zombies™ still actively maintained?▴
Maintenance status: Active (5% abandonment risk). Last shipped version was 21 days ago. The risk score combines time-since-last-update with Editor's Choice / curated featuring + user-base maturity adjustments.
How much would Plants vs. Zombies™ sell for?▴
Estimated acquisition value: $100K (marketplace range $75K – $125K). Calculated as 14× monthly revenue using the standard multiple for the detected monetization model + adjustments for age, rating quality and category demand. Calibrated against 2024-2026 Flippa / Acquire.com / MicroAcquire closed-deal medians.
When was Plants vs. Zombies™ last updated?▴
Plants vs. Zombies™ last shipped a new version on 2026-05-04 — less than a month ago. This is the date Apple / Google last accepted a new build, not a content-only push.
Who makes Plants vs. Zombies™?▴
Plants vs. Zombies™ is published by ELECTRONIC ARTS on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Plants vs. Zombies™'s BU Score?▴
Plants vs. Zombies™ has a BU Score of 77/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.