Plants vs. Zombies™
76
Plants vs. Zombies™ carves out a distinct niche in casual tower defense strategy, directly competing with titles like Kingdom Rush and Bloons TD, but with a unique, accessible art style that broadens its appeal. The game’s substantial rating count, coupled with a solid average, signals enduring traction and a mature product. This isn't a growth-stage app; it’s a long-standing, established title with a massive, loyal user base, indicating sustained engagement and a proven monetization model. For strategy games of this caliber, a common monetization observation is the effectiveness of character or unit unlocks and upgrades via in-app purchases. While the core game is free, players are often willing to pay for powerful new plants or expedited progression, a strategy that often outperforms pure ad revenue in this specific sub-genre by fostering deeper player investment.
BU Score 76 · Strong — healthy traction. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track snapshot history and revenue forecast in the Performance section below.
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
📊 Performance Tracking LIVE
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 💎 In-app purchase plumbing | +$9K |
| ⚙ Strategy complexity ×2.10 | +$65K |
| 🌐 Cross-platform reach (iOS + Android) | +$68K |
Synthetic estimate. Multiple band derived from iap / freemium model + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
| 💎 IAP / freemium model base | 28× MRR |
| ⭐ ★ rating 3.5-4.0 (mixed) | -8% |
| 🏷 Strategy category multiple | -5% |
| ⭐ Mature user base (1M+ ratings) | +8% |
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
| 📲 Strategy engagement | ~130 installs / rating |
| 🔁 Strategy D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.35 |
Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.
| 🏷 Category context | Strategy |
| 📦 Tiny game bundle | → Native 2D engine |
How we forecast this revenue
MEDIUM CONFIDENCEBU Investment Matrix
Mixed signals · 62/100BIG TIERcompetitive but cautious- 💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 3.76★ across 5,730,040 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
💰 Forecast Revenue / mo
MODEL| High install base (5,730,040 ratings)METRIC | +$12,000 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (11y old)METRIC | +$1,500 | |
| Ad-supported / freemiumMETRIC | +$600 |
📈 Reviews Growth
LIVE⭐ Rating Trend
LIVEProfile & Insights
Identification
- App name
- Plants vs. Zombies™
- Developer
- ELECTRONIC ARTS
- Bundle ID
- com.ea.game.pvzfree_row
- App Store URL
- Open in App Store
- Category
- Strategy
- Content rating
- Not found
- Languages
- Not found
Company
- Website
- ea.com
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $218/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- $0.99 - $7.99 per item
Founder
Funding
Press & Links
Contacts & Socials
📈Ratings growth5,730,040 ratings+35% lifetimeShow 3-year history estimate ▾
📝 About this app
Get ready to soil your plants as a mob of fun-loving zombies is about to invade your home. Use your arsenal of 49 zombie-zapping plants — Peashooters, Wall-nuts, Cherry bombs and more — to mulchify 26 types of zombies before they break down your door.
This app offers in-app purchases. You may disable in-app purchasing using your device settings
WINNER OF OVER 30 GAME OF THE YEAR AWARDS*
50 FUN-DEAD LEVELS… View full description on the official store →
Track this app’s revenue
FREE📝 Description
95
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Why high confidence: 5,730,040 ratings · no founder-verified revenue (model estimate only).