How much does The Sims™ FreePlay make per month?

Based on our ML-calibrated revenue forecast, The Sims™ FreePlay earns approximately $7.9K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.

What apps are like The Sims™ FreePlay?

Browse the full Simulation category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.

Who makes The Sims™ FreePlay?

The Sims™ FreePlay is published by ELECTRONIC ARTS on the Google Play Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.

What is The Sims™ FreePlay's BU Score?

The Sims™ FreePlay has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.

The Sims™ FreePlay

Quality Score

Excellent

The Sims™ FreePlay

Name: The Sims™ FreePlay — app revenue, audience, build cost & risk profile
Creator: bumetric
License: https://creativecommons.org/licenses/by/4.0/
Keywords: The Sims™ FreePlay revenue, The Sims™ FreePlay app analytics, mobile app revenue estimate, Simulation revenue, Android app revenue

High confidence

4.6 ✍️ Editor

✍️ bumetric analysis

“

This simulation title targets players seeking life management and town-building experiences, directly competing with other "tycoon" style games and lifestyle simulators like BitLife or Avakin Life. Its substantial user rating, backed by millions of reviews, signals robust, long-term traction and a mature product in a sustained growth phase, rather than early-stage or declining. The consistent updates, even years post-release, reinforce this stability. For this free-to-play simulation category, a common monetization observation is the reliance on in-app purchases for accelerated progression, cosmetic customization, and exclusive content. Players typically buy virtual currency or item bundles to bypass wait times or unlock premium items, forming the core revenue stream over a pure ad-based model, which is often secondary or non-existent in these established titles.

BU Score 85 · Excellent — strong product-market fit. The full Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.

Track snapshot history and revenue forecast in the Performance section below.

💰 Monthly revenue · now vs forecast

● Right now

$700K

per month

→

12-mo forecast

$741K – $1141K

per month

→

24-mo forecast

$886K – $1645K

per month

BIG tier

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Title & subtitle keyword fit
Description hook & conversion structure
Screenshots, ratings, reviews strategy

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Typical impact: +2-5× organic installs

📊 Performance Tracking LIVE

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idle

Rating

—

Reviews

—

Forecast Revenue / mo

—

Snapshots tracked

since first record

ONE-TIME · BUILD 💰 Estimated build cost

$155K

↳ What it cost to build · not monthly revenue

Likely range $115K – $210K

$25K · MVP floor $100K · indie scale $500K+ · studio build

📈 Pays back in ~1.7y at current MRR

Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.

Where the money goes

🧱 MVP baseline (design + 1-store ship)	+$28K
📱 5 unique screens × $4.5K	+$22K
⚙ Simulation complexity ×2.00	+$50K
🌐 Cross-platform reach (iOS + Android)	+$55K

Total estimate $155K

ONE-TIME · EXIT VALUE 💵 Estimated acquisition value

$125K

↳ What it would sell for · not monthly revenue

Marketplace range $100K – $175K · 16× MRR multiple

💸 ~0.8× build cost (under-water)

Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.

How the multiple was built

📺 Ad-supported base	15× MRR
⭐ ★ rating ≥ 4.4 (solid)	+8%
🏷 Simulation category multiple	-10%
⭐ Mature user base (1M+ ratings)	+8%

Final multiple 16× MRR

👥 Estimated audience size

811.0M

Lifetime downloads (US-equivalent)

Monthly active

121.5M

Daily active

36.0M

Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.

How we sized it

📲 Simulation engagement	~140 installs / rating
🔁 Simulation D30 retention	15%
📍 DAU / MAU stickiness	0.30

DAU / MAU 30% sticky

🛠 Estimated tech stack

🤖

Native Android (Kotlin)

Medium confidence · 55%

Also possible

Flutter

Heuristic guess from app bundle size, category, store description signals, and release-date stack era. Bumetric does not disassemble binaries — for binary-level certainty you would need an SDK intelligence tool or the manifest itself. Reasoning chain on the right. Full ruleset on /methodology.

Signals we read

🏷 Category context	Simulation
📦 Tiny game bundle	→ Native 2D engine

🔬

How we forecast this revenue

MEDIUM CONFIDENCE

Baseline

$700K/mo · ML-estimated from 234 triggers

Growth rate

+2.5% MoM · BIG tier baseline (compound monthly)

6 months

$690K – $933K

12 months

$741K – $1.1M

24 months

$886K – $1.6M

Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.

📊

BU Investment Matrix

Concerning · 55/100BIG TIERbelow benchmarks

Revenue Strength

5.8

Product Quality

9.2

Market Position

0.0

Growth Velocity

5.0

Defensibility

5.0

Operational Safety

10.0

Founder Strength

7.7

Monetization Maturity

1.0

💰 Revenue: Healthy — $280K - $1540K/mo · BIG tier · medium-low confidence, trajectory unclear.
⭐ Quality: 4.62★ across 5,796,034 reviews — exceptional (top 1% in category).
📍 Market: Not yet charting in any of the 9 monitored markets.
📈 Growth: Insufficient signal to assess trajectory.
⚠️ Risk: Low — no material risk signals detected.

🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.

💵 For acquirers: Estimated asking range 18-32× monthly = $12.6M-$22.4M.

Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.

Range:

💰 Forecast Revenue / mo

MODEL

Revenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.

🔬Forecast Breakdown — Why This Estimate?Top 3 of 3 triggers

Our ML model uses 200+ signals from public data. These are the most influential for this app:

High install base (5,796,034 ratings)METRIC		+$12,000
Excellent rating (4.6★)METRIC		+$2,200
Ad-supported / freemiumMETRIC		+$600

METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)

📥 Estimated Downloads / week

PROXY · ratings × 50/wk —

Industry-rule estimate (Sensor Tower / data.ai): one weekly install ≈ 50 new ratings. Solid points = tracked snapshots · faded line = pre-tracking model backfill.

📈 Reviews Growth

LIVE

Cumulative review count from first BU snapshot. Each point = a tracked update.

⭐ Rating Trend

LIVE

Average rating evolution. Updates with each new review batch.

🗓️ Snapshot Timeline

HISTORY

Each bar shows a tracked update and the metric delta from the previous snapshot.

Profile & Insights

Everything we know — and don't — about this app and its company.

Identification

App name: The Sims™ FreePlay
Developer: ELECTRONIC ARTS
Bundle ID: com.ea.games.simsfreeplay_row
App Store URL: Open in App Store
Category: Simulation
Content rating: Not found
Languages: Not found

Company

Website: Not found
Tagline: Not found
Description: Not found
Founded: Not found
HQ / Address: Not found
Employees: Not found
Logo: Not found

Revenue

Verified revenue / mo: Not found
AI revenue estimate / mo: $800.0K ($600.0K – $900.0K)AI medium
AI annual estimate: $9.6M/yr
ML model estimate / mo: $7.9K/mo
Top-grossing rank: Not found
All-time revenue: Not found
Pricing: Not found

Founder

Founder data not yet collected for this app.

Funding

Funding data not yet collected for this app.

Press & Links

Press & Links data not yet collected for this app.

Contacts & Socials

Contacts & Socials data not yet collected for this app.

✨AI Revenue EstimateCONFIDENCE: MEDIUM

The Android app "The Sims™ FreePlay" is estimated to generate between $600,000 and $900,000 in monthly revenue, with a central estimate of $800,000, leading to an annual revenue of approximately $9.6 million.

Sources mentioned: Sensor Tower, Appmagic

Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.

📝 About this app

This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items, including a random selection of virtual in-game items.

_________________

From the creators of The Sims™ comes a complete Sims experience on mobile! Grow SimTown to expand your Sim community and create an entire town with your own style, personalities and dreams! Complete goals to earn Simoleons and pick up rewards along the way. Keep your Sims happy and watch them thrive as you help them live a fun and fulfilled life!

 _________________

 SIM-ULATING POSSIBILITIES… View full description on the official store →

App Specs

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🔖 v114.0.2🔄 updated 0d ago📂 Simulation💰 Free

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📝 Description

BU Score · Transcendent

Full revenue analysis

Read the article-style breakdown for The Sims™ FreePlay: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.

Read deep-dive →