Balance - Menopause & Hormones
62
Quality Score
Solid
Balance - Menopause & Hormones
Medium confidence
✍️ bumetric analysis
“
Balance - Menopause & Hormones is an iOS app from Balance App Limited in the Health & Fitness category, currently rated 4.7★ across 1,008 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 62: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.4K
per month
→
12-mo forecast
$1.2K – $4.4K
per month
→
24-mo forecast
$1.1K – $10.2K
per month
INDIE tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$70K
↳ What it cost to build · not monthly revenue
Likely range $50K – $95K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (50 MB) | +$131 |
| ⚙ Health & Fitness complexity ×1.40 | +$20K |
Total estimate
$70K
👥 Estimated audience size
70K
Lifetime downloads (US-equivalent)
Monthly active
15K
Daily active
5.4K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.4K/mo · ML-estimated from 234 triggers
Growth rate
+6.0% MoM · INDIE tier baseline (compound monthly)
6 months
$1.2K – $2.8K
12 months
$1.2K – $4.4K
24 months
$1.1K – $10.2K
Compound growth at +6.0% MoM (tier baseline for INDIE). Range widens with horizon — typical noise band ±40% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Early-stage solo · 43/100INDIE TIERexpected for tierGrowth Velocity
5.0
Founder Strength
2.9
Product Quality
8.5
Revenue Strength
3.1
Monetization Maturity
1.0
Defensibility
3.5
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $561 - $3507/mo · INDIE tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 1,008 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $25K-$44K.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 5 of 5 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| Low install base (1,008 ratings)METRIC | +$1,500 | |
| Established app (5y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.2.5
In this release, we have updated the journal and symptom tracking in the app so it’s easier to use and gives you more insights into your health.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Balance - Menopause & Hormones
- Developer
- Balance App Limited
- Bundle ID
- com.balance-app.app
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 17+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Understand your hormones Feel more prepared
- Description
- Balance – Menopause & Hormones
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $86/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
- Socials
- facebook facebook.com/BalanceMenopause · instagram instagram.com/balancehormonehealth · linkedin linkedin.com/company/balance-app · youtube youtube.com/@balanceMenopause
- Not found
- Phone
- Not found
- Contact page
- Not found
- About page
- balance-app.com/about
📈Ratings growth1,008 ratings+100700% lifetimeShow 3-year history estimate ▾
Tracked (20 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Founded by Dr. Louise Newson, balance app is the world's #1 app dedicated to the menopause, being the 1st and only to be awarded with Apple's Editors' Choice Award, as well as the 1st to be certified by ORCHA and recognised as safe, accredited, compliant, and trusted to feature in digital health libraries for the NHS and other national health bodies around the world.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 50 MB🔞 17+📱 iOS 15.1+🔖 v2.2.5🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 2.94 → 4.80 (improved 1.86★)
2026-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-04
📈
Crossed 10 ratings — social-proof flywheel kicking in
2022-06
⭐
Rating ↓ 3.50 → 3.14 (dropped 0.36★)
2022-04
⭐
Rating ↓ 4.00 → 3.50 (dropped 0.50★)
2021-11
⭐
Rating ↑ 3.33 → 3.75 (improved 0.42★)
2020-09
⭐
Rating ↓ 5.00 → 3.50 (dropped 1.50★)
2020-09
🚀
First tracked snapshot — initial data captured
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Balance - Menopause & Hormones: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 1,008 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Balance - Menopause & Hormones make per month?▴
Based on our ML-calibrated revenue forecast, Balance - Menopause & Hormones earns approximately $86/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Balance - Menopause & Hormones?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Balance - Menopause & Hormones?▴
Balance - Menopause & Hormones is published by Balance App Limited on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Balance - Menopause & Hormones's BU Score?▴
Balance - Menopause & Hormones has a BU Score of 62/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.