BetterSleep: Einschlafhilfe
85
Quality Score
Excellent
BetterSleep: Einschlafhilfe
High confidence
✍️ bumetric analysis
“
BetterSleep: Einschlafhilfe is an iOS app from Ipnos Software Inc. in the Health & Fitness category, currently rated 4.7★ across 390,286 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 85: Excellent (strong product-market fit). For a Health & Fitness app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$1.2M
per month
→
12-mo forecast
$1.3M – $2.0M
per month
→
24-mo forecast
$1.5M – $2.8M
per month
BIG tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~3 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (352 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$900K
↳ What it would sell for · not monthly revenue
Marketplace range $700K – $1.2M · 20× MRR multiple
💸
~7.2× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Mature user base (100K+ ratings) | +5% |
Final multiple
20× MRR
👥 Estimated audience size
27.0M
Lifetime downloads (US-equivalent)
Monthly active
5.9M
Daily active
2.0M
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$1.2M/mo · ML-estimated from 234 triggers
Growth rate
+2.5% MoM · BIG tier baseline (compound monthly)
6 months
$1.2M – $1.6M
12 months
$1.3M – $2.0M
24 months
$1.5M – $2.8M
Compound growth at +2.5% MoM (tier baseline for BIG). Range widens with horizon — typical noise band ±15% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Mixed signals · 58/100BIG TIERcompetitive but cautiousGrowth Velocity
5.0
Founder Strength
6.7
Product Quality
9.5
Revenue Strength
6.1
Monetization Maturity
1.0
Defensibility
6.0
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Healthy — $480K - $2640K/mo · BIG tier · medium-low confidence, trajectory unclear.
- ⭐ Quality: 4.74★ across 390,286 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $21.6M-$38.4M.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| High install base (390,286 ratings)METRIC | +$12,000 | |
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| cancelledREVIEW | −$1,500 | |
| Mature app (17y old)METRIC | +$1,500 | |
| Multilingual (10 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v26.8
Lights out on bugs, lights on for better sleep. Fresh improvements to keep your nights smooth and restful.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- BetterSleep: Einschlafhilfe
- Developer
- Ipnos Software Inc.
- Bundle ID
- com.ilbsoft.irelax
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- EN, FR, DE, IT, JA, KO, PT, RU, ZH, ES
Company
- Website
- www.bettersleep.com
- Tagline
- BetterSleep | Top-Rated Sleep App and Meditation App
- Description
- BetterSleep is a sleep app and a meditation app that offers guided meditations, hypnosis, sleep stories, sleep sounds, sleep tracking, sleep recording and more!
- Founded
- 2009
- HQ / Address
- Montreal
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- $600.0K ($500.0K – $700.0K)AI medium
- AI annual estimate
- $7.2M/yr
- ML model estimate / mo
- $45.1K/mo
- Top-grossing rank
- 🇺🇸#20 /100 🇨🇦#35 /100 🇯🇵#52 /100 🇦🇺#60 /100 🇫🇷#65 /100 🇬🇧#68 /100
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: MEDIUM
The iOS app "BetterSleep: Einschlafhilfe" is estimated to generate approximately $600,000 in monthly revenue. This translates to an estimated annual revenue of $7.2 million.
Sources mentioned: Sensor Tower, Adapty, Reddit, Appfigures, LeadIQ
📈Ratings growth390,286 ratings+30% lifetimeShow 3-year history estimate ▾
Tracked (19 weeks) Pre-tracking estimate (36 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Top Countries — Grossing Rank6 countries
🇺🇸US#20 /100
🇨🇦CA#35 /100
🇯🇵JP#52 /100
🇦🇺AU#60 /100
🇫🇷FR#65 /100
🇬🇧GB#68 /100
📊Category Rank Trajectory#20 now · best #19 · worst #100
Lower line = better rank · Estimate from ratings growth model · Lower position on chart = worse rank · Higher = top of chart
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
→ “Best app for sleep” – Reviewed.com
→ Named Apple’s "App of the Day" over 65 times
→ “The most positively reviewed app in the history of the Apple Store” – Business Insider
Relax Melodies is now BetterSleep. It’s the same great app with all the sounds and content you know and love but with a new sleep tracker, sleep recorder and a beautiful new layout.
Sleep better. Feel better.
BetterSleep helps you understand and improve your sleep with its easy-to-use sleep tracker, sleep recorder, premium sleep sounds, amazing stories and soothing guided meditations. Doesn't that sound dreamy?… View full description on the official store →
→ Named Apple’s "App of the Day" over 65 times
→ “The most positively reviewed app in the history of the Apple Store” – Business Insider
Relax Melodies is now BetterSleep. It’s the same great app with all the sounds and content you know and love but with a new sleep tracker, sleep recorder and a beautiful new layout.
Sleep better. Feel better.
BetterSleep helps you understand and improve your sleep with its easy-to-use sleep tracker, sleep recorder, premium sleep sounds, amazing stories and soothing guided meditations. Doesn't that sound dreamy?… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 352 MB🔞 12+📱 iOS 15.0+🔖 v26.8🔄 updated 0d ago🌐 EN, FR, DE, IT, JA +5📂 Health & Fitness💰 Free
📅
What Worked™ · Development Pipeline
9 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 2.67 → 4.60 (improved 1.93★)
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-10
⭐
Rating ↑ 1.67 → 2.00 (improved 0.33★)
2025-10
🚀
First tracked snapshot — initial data captured
2025-10
⭐
Rating ↑ 1.00 → 1.67 (improved 0.67★)
🔎
ASO Keyword Positions
BEST RANK #16Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
sleep tracker·#16🇺🇸meditation·#22🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.65395★ | 19,477 | 4.65395★ this version |
| 🇧🇷 BR | 4.80658★ | 4,922 | 4.80658★ this version |
| 🇨🇦 CA | 4.64757★ | 33,697 | 4.64757★ this version |
| 🇩🇪 DE | 4.57578★ | 8,050 | 4.57578★ this version |
| 🇫🇷 FR | 4.57★ | 11,428 | 4.57★ this version |
| 🇬🇧 GB | 4.66929★ | 20,495 | 4.66929★ this version |
| 🇮🇳 IN | 4.66478★ | 2,467 | 4.66478★ this version |
| 🇯🇵 JP | 4.51348★ | 20,371 | 4.51348★ this version |
| 🇺🇸 US | 4.74389★ | 390,373 | 4.74389★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for BetterSleep: Einschlafhilfe: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Ipnos Software Inc.
View all →📦 Portfolio summaryINDIE studio
5apps·$99K/mocombined
✓ Diversified — top app contributes 41%; risk spread across portfolio
About this analysis
Why high confidence: 390,286 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does BetterSleep make per month?▴
Based on our ML-calibrated revenue forecast, BetterSleep earns approximately $45K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like BetterSleep?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes BetterSleep?▴
BetterSleep is published by Ipnos Software Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is BetterSleep's BU Score?▴
BetterSleep has a BU Score of 85/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.