Don’t Panic with AJ
60
Quality Score
Solid
Don’t Panic with AJ
Low confidence
✍️ bumetric analysis
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Don’t Panic with AJ is an iOS app from Universal Relaxation Ltd in the Health & Fitness category, currently rated 4.4★ across 17 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 60: Solid (established niche player). For a Health & Fitness app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierFREE
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$3.6K/mo · 147 ratings · 4.9★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$90K
↳ What it cost to build · not monthly revenue
Likely range $70K – $120K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~5 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (87 MB) | +$14K |
| ⚙ Health & Fitness complexity ×1.40 | +$26K |
Total estimate
$90K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$300K
↳ What it would sell for · not monthly revenue
Marketplace range $225K – $400K · 16× MRR multiple
💸
~3.3× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.4 (solid) | +8% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
16× MRR
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Headwinds: rating drift may slow acquisition
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Stalled · 38/100MID TIERFREE (NO MONETIZATION)no growth momentumGrowth Velocity
5.0
Founder Strength
8.0
Product Quality
3.5
Revenue Strength
3.7
Monetization Maturity
0.5
Defensibility
7.5
Market Position
2.0
Operational Safety
0.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.41★ across 17 reviews — weak — significant quality concerns.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: ⚠ last update 956d ago — possibly dormant.
- ⚠️ Risk: High — 4.4% refund mentions, bug mentions above category norm, dormant (956d since update).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Portfolio play ($310K/mo combined) commands premium. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 7 of 7 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| 5 starREVIEW | +$1,800 | |
| Mature app (15y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Good rating (4.4★)METRIC | +$800 | |
| Single-language (English only)METRIC | −$400 | |
| Pre-traction phase (17 ratings)METRIC | −$300 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v9.4
We update our app regularly so we can make it better for you. What's new?
• Internal improvements and bug fixes
Like the app? Please rate us! Your feedback helps us to improve the app.
• Internal improvements and bug fixes
Like the app? Please rate us! Your feedback helps us to improve the app.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Don’t Panic with AJ
- Developer
- Universal Relaxation Ltd
- Bundle ID
- com.hivebrain.dontpanic
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Relax Change Create with Andrew Johnson
- Description
- At Andrew Johnson, we have a range of Meditation, Mindfulness and Relaxation apps. We are #1 app for sleep and meditation in USA, UK. Beat procrastination and start meditating today.
- Founded
- Not found
- HQ / Address
- Edinburgh
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $18.6K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth17 ratings+1600% lifetimeShow 3-year history estimate ▾
Tracked (51 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
💰Pricing History$0.00 → $2.99 (+0%)
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Overcome anxiety and break free from panic attacks with this guide, designed to help you in challenging and overwhelming situations.
During tough times it’s easy to feel stressed and anxious, which can lead to that panicked feeling where you’re not in control. Don’t Panic is here for you, with a guided meditation you can use at any time of the day to keep feeling positive and mentally strong.
Listen when you feel a moment of panic, anxiety, and stress – mindful messages will keep you find calmness, be productive and manage stress.… View full description on the official store →
During tough times it’s easy to feel stressed and anxious, which can lead to that panicked feeling where you’re not in control. Don’t Panic is here for you, with a guided meditation you can use at any time of the day to keep feeling positive and mentally strong.
Listen when you feel a moment of panic, anxiety, and stress – mindful messages will keep you find calmness, be productive and manage stress.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 87 MB🔞 4+📱 iOS 12.4+🔖 v9.4🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
⭐
Rating ↓ 5.00 → 4.41 (dropped 0.59★)
2026-05
💲
Went paid — introduced $2.99 price point
2026-03
⭐
Rating ↑ 4.40 → 5.00 (improved 0.60★)
2021-07
📈
Crossed 50 ratings — social-proof flywheel kicking in
2011-01
📈
Crossed 10 ratings — social-proof flywheel kicking in
2011-01
⭐
Rating ↓ 3.67 → 3.29 (dropped 0.38★)
2010-12
⭐
Rating ↑ 3.25 → 3.60 (improved 0.35★)
2010-12
⭐
Rating ↓ 3.67 → 3.25 (dropped 0.42★)
2010-12
⭐
Rating ↑ 1.00 → 3.00 (improved 2.00★)
2010-12
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 91 reviews across 4 markets● 79% positive · ● 2% neutral · ● 19% negative · Rating drift: +0.11★ (improving — recent 50: 4.52★ vs lifetime: 4.41★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.71
🇨🇦 CA
+0.66
🇺🇸 US
+0.44
🇬🇧 GB
+0.38
Top praise themes
andrew johnson ×10 fall asleep ×7 andrew johnson's ×5 deep sleep ×5 thank andrew ×3 helps i've ×3 suffer anxiety ×3 anxiety attacks ×3
Top complaint themes
crashes ×6 update ×5 fix ×5 downloaded ×4 music ×4 work ×4 relax ×3 one ×3
Risk signals
Refund mentions: 4.4% Bug mentions: 11%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.16667★ | 6 | 4.16667★ this version |
| 🇧🇷 BR | 0★ | 0 | — |
| 🇨🇦 CA | 4.5★ | 6 | 4.5★ this version |
| 🇩🇪 DE | 5★ | 2 | 5★ this version |
| 🇫🇷 FR | 0★ | 0 | — |
| 🇬🇧 GB | 4.2★ | 5 | 4.2★ this version |
| 🇮🇳 IN | 0★ | 0 | — |
| 🇯🇵 JP | 0★ | 0 | — |
| 🇺🇸 US | 4.41176★ | 17 | 4.41176★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
More by Universal Relaxation Ltd
View all →📦 Portfolio summaryMID studio
19apps·$310K/mocombined
✓ Diversified — top app contributes 10%; risk spread across portfolio
About this analysis
Why low confidence: only 17 ratings · no founder-verified revenue (model estimate only) · revenue figure is directional only.
📌 Final verdict — read this before you trust the numbers above
Don’t Panic with AJ is a small / niche iOS app in the health & fitness space with weak public traction — only 17 ratings, no founder-verified MRR, and not ranked in any monitored grossing chart. The app appears to be monetised, but public signals are too sparse for a precise revenue estimate.
Bottom line: treat all revenue, audience and acquisition-value numbers on this page as directional only — not founder-verified facts.
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Don’t Panic with AJ make per month?▴
Our model estimates Don’t Panic with AJ earns roughly $18K/mo, but with only 17 ratings the confidence interval is wide. No founder-verified MRR is available for this app, so this is a model output calibrated against comparable apps in the same category. See methodology for the formula.
What apps are like Don’t Panic with AJ?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Don’t Panic with AJ?▴
Don’t Panic with AJ is published by Universal Relaxation Ltd on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Don’t Panic with AJ's BU Score?▴
Don’t Panic with AJ has a BU Score of 60/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.