Edits: Video Editor
82
Quality Score
Excellent
Edits: Video Editor
High confidence
✍️ bumetric analysis
“
Edits: Video Editor is an iOS app from Instagram, Inc. in the Photo & Video category, currently rated 4.8★ across 59,266 ratings. Initial signal reads as mixed reviews: supporters praise core features while critics cite stability and value gaps.
Quality Score is 82: Excellent (strong product-market fit). For a Photo & Video app, that means strong product-market fit. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$140K
↳ What it cost to build · not monthly revenue
Likely range $105K – $190K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~11 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (259 MB) | +$40K |
| ⚙ Photo & Video complexity ×1.55 | +$49K |
Total estimate
$140K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $275K · 17× MRR multiple
💸
~1.6× build cost (break-even+)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
8.2M
Lifetime downloads (US-equivalent)
Monthly active
1.4M
Daily active
435K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
30% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 52/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.3
Product Quality
9.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
3.8
Market Position
2.0
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.77★ across 59,266 reviews — exceptional (top 1% in category).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: dev shipping weekly.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($42K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 9 of 9 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Mid install base (59,266 ratings)METRIC | +$5,500 | |
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| Multilingual (31 languages)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Growing app (1y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v432.0
We’re working fast to regularly update Edits and we’ve introduced some new features. Download the latest version of the app to try them.
• Improved overall stability and performance
• Improved overall stability and performance
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Edits: Video Editor
- Developer
- Instagram, Inc.
- Bundle ID
- com.burbn.basel
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- HR, CS, DA, NL, EN, FI, FR, DE, EL, HI, HU, ID, IT, JA, KO, MS, NB, PL, PT, RO, RU, ZH, SK, ES, SV, TL, TH, ZH, TR, UK, VI
Company
- Website
- Not found
- Tagline
- Inspiring creativity that brings people together
- Description
- You’ve turned your passion into your livelihood. Find resources, tools and inspiration to tell your story, grow your community and turn your followers into fans.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $12.6K/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
✨AI Revenue EstimateCONFIDENCE: HIGH
The iOS app "Edits: Video Editor" by Instagram, Inc. is a free application with no in-app purchases, and therefore, it does not generate direct revenue. It was launched around April 2025 and is positioned as a video editing tool for creators, especially for Instagram content.
Sources mentioned: Sensor Tower, Statista, Adapty, Reddit, App Store, Google Play Store, AppBrain, AppFollow, Appfigures, AppMagic
⭐Recent App Store Reviews49 latest · avg 3.55★ · 55.1% 5★ · 24.5% 1★
5★27 (55%)
4★1 (2%)
3★5 (10%)
2★4 (8%)
1★12 (24%)
+1,644 ratings/week
Praise: great ×7 love ×4 best ×3 amazing ×3 awesome ×1Complaints: bug ×2 worst ×2 crash ×1 subscription ×1
Top positive
★★★★★ Optimal
Great product and production of quality & accessibility…
★★★★★ Especialmente
Me encanta…
Top negative
★☆☆☆☆ App no longer working
I’ve used edits for a while and have enjoyed it. Out of the blue it just quit working. I could no longer export my videos. I’ve updated the app, cleared my cache, and cleaned up my storage. No change. My exports get to 70% then fail. …
★☆☆☆☆ Качество.
Сохранила в память телефона и далее сделала сторис. Качество стало пиксельным.…
📈Ratings growth59,478 ratings+1564% lifetimeShow 3-year history estimate ▾
Tracked (27 weeks) Pre-tracking estimate (13 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
🚀Version Release Timeline5 releases tracked
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Make videos you’re proud to share with Edits, the new video creation app from Instagram.
Edits is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone. It has all the tools you need to support your creation process, all in one place.
Simplify your creative process
• Export your videos in 4K with no watermark and share to any platform.
• Keep track of all your drafts and videos in one place.
• Capture high-quality clips up to 10 minutes long and start editing right away.
• Easily share to Instagram with high-quality playback.… View full description on the official store →
Edits is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone. It has all the tools you need to support your creation process, all in one place.
Simplify your creative process
• Export your videos in 4K with no watermark and share to any platform.
• Keep track of all your drafts and videos in one place.
• Capture high-quality clips up to 10 minutes long and start editing right away.
• Easily share to Instagram with high-quality playback.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 259 MB🔞 4+📱 iOS 16.3+🔖 v432.0🔄 updated 0d ago🌐 HR, CS, DA, NL, EN +26📂 Photo & Video💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 50,000 ratings — social-proof flywheel kicking in
2026-03
⭐
Rating ↑ 3.05 → 4.76 (improved 1.71★)
2026-03
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 100 ratings — social-proof flywheel kicking in
2025-11
📈
Crossed 50 ratings — social-proof flywheel kicking in
2025-10
📈
Crossed 10 ratings — social-proof flywheel kicking in
2025-10
⭐
Rating ↓ 4.00 → 3.33 (dropped 0.67★)
2025-10
🚀
First tracked snapshot — initial data captured
2025-10
⭐
Rating ↑ 3.00 → 4.00 (improved 1.00★)
🔎
ASO Keyword Positions
BEST RANK #12Ranked for 2 App Store search queryies in our last keyword sweep. Lower position = closer to the top.
video editor·#12🇺🇸vlog editor·#17🇺🇸
Last sweep: 2026-05-19 · iTunes Search API
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.66134★ | 4,689 | 4.66134★ this version |
| 🇧🇷 BR | 4.87659★ | 47,761 | 4.87659★ this version |
| 🇨🇦 CA | 4.76384★ | 7,834 | 4.76384★ this version |
| 🇩🇪 DE | 4.67931★ | 7,088 | 4.67931★ this version |
| 🇫🇷 FR | 4.73979★ | 5,434 | 4.73979★ this version |
| 🇬🇧 GB | 4.73915★ | 7,464 | 4.73915★ this version |
| 🇮🇳 IN | 4.64536★ | 50,663 | 4.64536★ this version |
| 🇯🇵 JP | 4.5774★ | 15,736 | 4.5774★ this version |
| 🇺🇸 US | 4.77311★ | 59,478 | 4.77311★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Edits: Video Editor: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by Instagram, Inc.
View all →📦 Portfolio summaryINDIE studio
3apps·$42K/mocombined
Lead-app heavy — top app contributes 70%
Similar apps in Photo & Video
About this analysis
Why high confidence: 59,266 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Edits make per month?▴
Based on our ML-calibrated revenue forecast, Edits earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Edits?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Edits?▴
Edits is published by Instagram, Inc. on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Edits's BU Score?▴
Edits has a BU Score of 82/100 (Excellent). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.