First Aid: American Red Cross
74
Quality Score
Strong
First Aid: American Red Cross
Medium confidence
✍️ bumetric analysis
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First Aid: American Red Cross is an iOS app from American Red Cross in the Health & Fitness category, currently rated 4.7★ across 1,990 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 74: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
🤖Also on Android
$1.1K/mo · 11K ratings · 4.8★
View →
ONE-TIME · BUILD
💰 Estimated build cost
$125K
↳ What it cost to build · not monthly revenue
Likely range $95K – $170K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (251 MB) | +$40K |
| ⚙ Health & Fitness complexity ×1.40 | +$36K |
Total estimate
$125K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$325K
↳ What it would sell for · not monthly revenue
Marketplace range $250K – $425K · 19× MRR multiple
💸
~2.6× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
Final multiple
19× MRR
👥 Estimated audience size
135K
Lifetime downloads (US-equivalent)
Monthly active
29K
Daily active
10K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
34% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 54/100MID TIERunderperforming peersGrowth Velocity
5.0
Founder Strength
6.9
Product Quality
8.5
Revenue Strength
3.7
Monetization Maturity
1.0
Defensibility
7.5
Market Position
0.3
Operational Safety
10.0
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.72★ across 1,990 reviews — strong (top 10%).
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $90K-$160K. Portfolio play ($25K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.7★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| excellent appREVIEW | +$1,500 | |
| Low install base (1,990 ratings)METRIC | +$1,500 | |
| Mature app (14y old)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| Ad-supported / freemiumMETRIC | +$600 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v4.1
• Microlearning Format- Content is now broken into bite-sized lesson cards with images and videos for quick, visual-first learning—perfect for quick learning on the go.… Full release notes →
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- First Aid: American Red Cross
- Developer
- American Red Cross
- Bundle ID
- com.americanredcross.firstaid
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 12+
- Languages
- EN, ES
Company
- Website
- Not found
- Tagline
- Not found
- Description
- Not found
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $16.7K/mo
- Top-grossing rank
- Outside top 100 in US Health & Fitness
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth2,062 ratings+357% lifetimeShow 3-year history estimate ▾
Tracked (59 weeks) Pre-tracking estimate (33 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
**One of “8 New Apps You Don't Want To Miss” – Mashable**
** “First Aid By American Red Cross is a fix for what ails you.” - Appolicious**
Accidents happen. That’s why it’s important to have lifesaving information at your fingertips so you can respond with confidence. The free First Aid mobile app by the American Red Cross puts expert advice for common emergencies in the palm of your hand—from the latest First Aid and CPR techniques to the nearest hospital location. Stay up to date on your lifesaving skills.… View full description on the official store →
** “First Aid By American Red Cross is a fix for what ails you.” - Appolicious**
Accidents happen. That’s why it’s important to have lifesaving information at your fingertips so you can respond with confidence. The free First Aid mobile app by the American Red Cross puts expert advice for common emergencies in the palm of your hand—from the latest First Aid and CPR techniques to the nearest hospital location. Stay up to date on your lifesaving skills.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 251 MB🔞 12+📱 iOS 18.0+🔖 v4.1🔄 updated 0d ago🌐 EN, ES📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
10 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔧
Shipped update — v? → v4.1
2026-04
⭐
Rating ↑ 4.03 → 4.71 (improved 0.68★)
2026-04
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2014-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2013-12
📈
Crossed 50 ratings — social-proof flywheel kicking in
2013-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2013-07
⭐
Rating ↓ 4.33 → 3.75 (dropped 0.58★)
2013-07
🚀
First tracked snapshot — initial data captured
2013-07
⭐
Rating ↑ 4.00 → 4.50 (improved 0.50★)
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for First Aid: American Red Cross: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
More by American Red Cross
View all →📦 Portfolio summaryINDIE studio
14apps·$25K/mocombined
Lead-app heavy — top app contributes 65%
About this analysis
Why medium confidence: 1,990 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does First Aid make per month?▴
Based on our ML-calibrated revenue forecast, First Aid earns approximately $16K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like First Aid?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes First Aid?▴
First Aid is published by American Red Cross on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is First Aid's BU Score?▴
First Aid has a BU Score of 74/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.