Mila by Camilla Lorentzen
73
Quality Score
Strong
Mila by Camilla Lorentzen
Medium confidence
✍️ bumetric analysis
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Mila by Camilla Lorentzen is an iOS app from Mila App in the Health & Fitness category, currently rated 4.9★ across 725 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 73: Strong (healthy traction). For a Health & Fitness app, that means healthy traction. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$200
per month
→
12-mo forecast
$100 – $931
per month
→
24-mo forecast
$100 – $2790
per month
MICRO tier
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
Loading…
Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$85K
↳ What it cost to build · not monthly revenue
Likely range $65K – $115K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Pays back in ~7 months at current MRR
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (72 MB) | +$8K |
| ⚙ Health & Fitness complexity ×1.40 | +$23K |
Total estimate
$85K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$225K
↳ What it would sell for · not monthly revenue
Marketplace range $175K – $300K · 18× MRR multiple
💸
~2.6× return on build cost
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
| 🏷 Health & Fitness category multiple | +10% |
| ⭐ Small user base (<1K ratings) | -8% |
Final multiple
18× MRR
👥 Estimated audience size
50K
Lifetime downloads (US-equivalent)
Monthly active
11K
Daily active
3.8K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Health & Fitness engagement | ~70 installs / rating |
| 🔁 Health & Fitness D30 retention | 22% |
| 📍 DAU / MAU stickiness | 0.35 |
DAU / MAU
35% sticky
🔬
How we forecast this revenue
LOW CONFIDENCEBaseline
$200/mo · ML-estimated from 234 triggers
Growth rate
+8.0% MoM · MICRO tier baseline (compound monthly)
Direction
Headwinds: low defensibility moat
6 months
$127 – $508
12 months
$100 – $931
24 months
$100 – $2.8K
Compound growth at +8.0% MoM (tier baseline for MICRO). Range widens with horizon — typical noise band ±60% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Pre-traction · 41/100MICRO TIERminimal traction yetGrowth Velocity
5.0
Founder Strength
5.1
Product Quality
6.9
Revenue Strength
2.3
Monetization Maturity
1.0
Defensibility
2.5
Market Position
0.0
Operational Safety
10.0
- 💰 Revenue: Marginal — $0 - $500/mo · MICRO tier · indicative confidence, trajectory unclear.
- ⭐ Quality: 4.91★ across 725 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Low — no material risk signals detected.
🎯 For competitors: Mixed picture. Worth competing if you have a clear UX or pricing edge — otherwise crowded segment.
💵 For acquirers: Estimated asking range 18-32× monthly = $3K-$6K. Portfolio play ($12K/mo combined) commands premium.
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 10 of 10 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Paid app ($0.00)METRIC | +$2,800 | |
| Excellent rating (4.9★)METRIC | +$2,200 | |
| worth every pennyREVIEW | +$2,000 | |
| bugsREVIEW | −$1,800 | |
| 5 starREVIEW | +$1,800 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Early-stage install base (725 ratings)METRIC | +$400 | |
| Single-language (English only)METRIC | −$400 | |
| Growing app (2y old)METRIC | +$200 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v1.0.40
Important app updates and bug fixes.
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Mila by Camilla Lorentzen
- Developer
- Mila App
- Bundle ID
- Not found
- App Store URL
- Open in App Store
- Category
- Health & Fitness
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Today
- Description
- Find apps and games for iPhone, iPad, Mac, and more on the App Store.
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Available
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $12.8K/mo
- Top-grossing rank
- Not found
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth725 ratings+2688% lifetimeShow 3-year history estimate ▾
Tracked (55 weeks) Pre-tracking estimate (25 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Find joy in movement and build habits that last.
Mila is an app full of guided home workouts made for real life. This app is for you if you’re a beginner, a busy parent, pregnant or if you’re low on energy, whatever the reason may be. The Mila movement was created for people who have never felt like they belong in the fitness space.
We don’t believe in exercise as punishment or starting over every Monday. Mila is a safe, supportive space where movement meets you exactly where you are, even if you’re tired, unsure, or overwhelmed.
MOVEMENT THAT MEETS YOU WHERE YOU ARE… View full description on the official store →
Mila is an app full of guided home workouts made for real life. This app is for you if you’re a beginner, a busy parent, pregnant or if you’re low on energy, whatever the reason may be. The Mila movement was created for people who have never felt like they belong in the fitness space.
We don’t believe in exercise as punishment or starting over every Monday. Mila is a safe, supportive space where movement meets you exactly where you are, even if you’re tired, unsure, or overwhelmed.
MOVEMENT THAT MEETS YOU WHERE YOU ARE… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 72 MB🔞 4+📱 iOS 15.1+🔖 v1.0.40🔄 updated 0d ago🌐 EN📂 Health & Fitness💰 Paid
📅
What Worked™ · Development Pipeline
7 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
📈
Crossed 1,000 ratings — social-proof flywheel kicking in
2026-05
🔄
Monetization changed: paid → free
2026-03
📈
Crossed 500 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 10 ratings — social-proof flywheel kicking in
2024-03
🚀
First tracked snapshot — initial data captured
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Mila by Camilla Lorentzen: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
About this analysis
Why medium confidence: 725 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Mila by Camilla Lorentzen make per month?▴
Based on our ML-calibrated revenue forecast, Mila by Camilla Lorentzen earns approximately $12K/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Mila by Camilla Lorentzen?▴
Browse the full Health & Fitness category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Mila by Camilla Lorentzen?▴
Mila by Camilla Lorentzen is published by Mila App on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Mila by Camilla Lorentzen's BU Score?▴
Mila by Camilla Lorentzen has a BU Score of 73/100 (Strong). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.