Moodboard - Photo Video Layout
64
Quality Score
Solid
Moodboard - Photo Video Layout
Medium confidence
✍️ bumetric analysis
“
Moodboard - Photo Video Layout is an iOS app from Connor McSheffrey in the Photo & Video category, currently rated 4.8★ across 1,664 ratings. Initial signal reads as largely positive sentiment, users highlighting consistency and feature depth.
Quality Score is 64: Solid (established niche player). For a Photo & Video app, that means established niche player. The full BU Investment Matrix below scores 8 dimensions including monetisation, growth, and operational risk.
Track changes month-over-month in the Performance section below: live snapshot history and revenue forecast included.
💰 Monthly revenue · now vs forecast
● Right now
$5.0K
per month
→
12-mo forecast
$5.2K – $10.8K
per month
→
24-mo forecast
$6.4K – $19.2K
per month
MID tierSUBSCRIPTION
💡 Grow this revenue
Free AI audit of this app’s store listing
- Title & subtitle keyword fit
- Description hook & conversion structure
- Screenshots, ratings, reviews strategy
Typical impact: +2-5× organic installs
📊 Performance Tracking LIVE
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Rating
—
Reviews
—
Forecast Revenue / mo
—
Snapshots tracked
0
since first record
ONE-TIME · BUILD
💰 Estimated build cost
$105K
↳ What it cost to build · not monthly revenue
Likely range $80K – $140K
$25K · MVP floor
$100K · indie scale
$500K+ · studio build
📈
Slow ROI — current MRR is well below build cost
Synthetic estimate. Inputs: category complexity, file size, screen count, monetization layer, platform reach, age × team-size proxy. Calibrated against 2024-2026 indie-agency rate surveys. Full math + source list on /methodology.
Where the money goes
| 🧱 MVP baseline (design + 1-store ship) | +$28K |
| 📱 5 unique screens × $4.5K | +$22K |
| 📦 Asset bundle (91 MB) | +$16K |
| ⚙ Photo & Video complexity ×1.55 | +$36K |
Total estimate
$105K
ONE-TIME · EXIT VALUE
💵 Estimated acquisition value
$10K
↳ What it would sell for · not monthly revenue
Marketplace range $5K – $10K · 17× MRR multiple
💸
~0.1× build cost (under-water)
Synthetic estimate. Multiple band derived from ad-supported + age, rating quality, category demand, and user-base maturity. Calibrated against 2024-2026 indie-app-marketplace closed-deal medians. Full math + comparable deal list on /methodology.
How the multiple was built
| 📺 Ad-supported base | 15× MRR |
| ⭐ ★ rating ≥ 4.7 (premium) | +15% |
Final multiple
17× MRR
👥 Estimated audience size
230K
Lifetime downloads (US-equivalent)
Monthly active
41K
Daily active
12K
Synthetic estimate from ratings × category benchmarks. Calibrated against 2024-2026 mobile-attribution retention + DAU/MAU reports. Numbers are US-storefront-equivalent — true global audience can be 5-10× larger for international apps. Full math + source list on /methodology.
How we sized it
| 📲 Photo & Video engagement | ~140 installs / rating |
| 🔁 Photo & Video D30 retention | 18% |
| 📍 DAU / MAU stickiness | 0.30 |
DAU / MAU
29% sticky
🔬
How we forecast this revenue
MEDIUM CONFIDENCEBaseline
$5.0K/mo · ML-estimated from 234 triggers
Growth rate
+4.0% MoM · MID tier baseline (compound monthly)
Direction
Tailwinds: monetization model proven
6 months
$4.7K – $7.9K
12 months
$5.2K – $10.8K
24 months
$6.4K – $19.2K
Compound growth at +4.0% MoM (tier baseline for MID). Range widens with horizon — typical noise band ±25% at 6mo.. Ranges widen with horizon — distant futures carry more uncertainty.
📊
BU Investment Matrix
Below median · 51/100MID TIERSUBSCRIPTIONunderperforming peersGrowth Velocity
5.0
Founder Strength
3.0
Product Quality
7.1
Revenue Strength
3.7
Monetization Maturity
9.5
Defensibility
6.2
Market Position
2.0
Operational Safety
4.1
- 💰 Revenue: Modest — $3K - $7K/mo · MID tier · medium confidence, trajectory unclear.
- ⭐ Quality: 4.76★ across 1,664 reviews — solid.
- 📍 Market: Not yet charting in any of the 9 monitored markets.
- 📈 Growth: Insufficient signal to assess trajectory.
- ⚠️ Risk: Elevated — bug mentions above category norm, rating drift -1.26 ★ (recent 50 vs lifetime).
🎯 For competitors: Vulnerable. Quality drift + slow updates create a clear opening for a fresh competitor with active dev cadence.
💵 For acquirers: Estimated asking range 12-22× monthly = $60K-$110K. Discount applied for operational risk..
Composite of 8 dimensions computed deterministically from public signals — no LLM, every score traces back to a measurable input. Default weights shown; "compete" / "acquire" / "invest" lenses re-weight without re-fetching.
Range:
💰 Forecast Revenue / mo
MODELRevenue forecast computed from BU's 234 trigger model on each snapshot. Calibrated against ground-truth from 58 verified-revenue apps.
🔬Forecast Breakdown — Why This Estimate?Top 8 of 8 triggers
Our ML model uses 200+ signals from public data. These are the most influential for this app:
| Excellent rating (4.8★)METRIC | +$2,200 | |
| bugsREVIEW | −$1,800 | |
| Low install base (1,664 ratings)METRIC | +$1,500 | |
| highly recommendREVIEW | +$1,400 | |
| slowREVIEW | −$1,200 | |
| Established app (6y old)METRIC | +$800 | |
| Ad-supported / freemiumMETRIC | +$600 | |
| Single-language (English only)METRIC | −$400 |
METRIC = structural app data · REVIEW = mined from user reviews · ✓ VERIFIED = Stripe-verified anchor (TrustMRR)
📈 Reviews Growth
LIVECumulative review count from first BU snapshot. Each point = a tracked update.
⭐ Rating Trend
LIVEAverage rating evolution. Updates with each new review batch.
🆕 What's New · v2.72
Bug fixes and performance improvements
Profile & Insights
Everything we know — and don't — about this app and its company.
Identification
- App name
- Moodboard - Photo Video Layout
- Developer
- Connor McSheffrey
- Bundle ID
- com.connormsheffrey.Collag
- App Store URL
- Open in App Store
- Category
- Photo & Video
- Content rating
- 4+
- Languages
- EN
Company
- Website
- Not found
- Tagline
- Moodboard - Photo collage & layout app
- Description
- Create beautiful collages out of your photos
- Founded
- Not found
- HQ / Address
- Not found
- Employees
- Not found
- Logo
- Not found
Revenue
- Verified revenue / mo
- Not found
- AI revenue estimate / mo
- Not found
- AI annual estimate
- Not found
- ML model estimate / mo
- $549/mo
- Top-grossing rank
- Outside top 100 in US Photo & Video
- All-time revenue
- Not found
- Pricing
- Not found
Founder
Founder data not yet collected for this app.
Funding
Funding data not yet collected for this app.
Press & Links
Press & Links data not yet collected for this app.
Contacts & Socials
Contacts & Socials data not yet collected for this app.
📈Ratings growth1,664 ratings+15027% lifetimeShow 3-year history estimate ▾
Tracked (57 weeks) Pre-tracking estimate (37 weeks) · model-based, ±5% noise · anchored to release date and current value
🌍Geographic ReachNot ranked
This app is currently outside the top 100 grossing in all 9 countries we monitor (US, UK, DE, FR, JP, CA, AU, BR, IN). Niche or new apps often launch this way — popularity rankings appear once daily revenue clears the regional threshold.
Profile is built from iTunes Lookup + developer site scrape + ML revenue model. Empty fields show "Not found" — additional sources (Crunchbase, X, IndieHackers, Acquire.com) coming.
📝 About this app
Featured in App Of The Day and New Apps We Love.
Moodboard is the simplest way to create beautiful freeform photo and video collages, moodboards and vision boards. Combine photos and videos with stylish text options to build your own layouts to share with your followers or save for yourself. Easily erase backgrounds from images to isolate your subject. Share directly to Instagram stories, Instagram Feed, TikTok, create home screen widgets or export to your Photo Library. Choose from iPhone Wallpaper, Instagram Stories 9:16 portrait, 4:3, square or landscape Moodboard canvas sizes.… View full description on the official store →
Moodboard is the simplest way to create beautiful freeform photo and video collages, moodboards and vision boards. Combine photos and videos with stylish text options to build your own layouts to share with your followers or save for yourself. Easily erase backgrounds from images to isolate your subject. Share directly to Instagram stories, Instagram Feed, TikTok, create home screen widgets or export to your Photo Library. Choose from iPhone Wallpaper, Instagram Stories 9:16 portrait, 4:3, square or landscape Moodboard canvas sizes.… View full description on the official store →
App Specs
🔐 Own this app? Claim & verify MRR →💾 91 MB🔞 4+📱 iOS 17.0+🔖 v2.72🔄 updated 0d ago🌐 EN📂 Photo & Video💰 Free
📅
What Worked™ · Development Pipeline
8 EVENTS TRACKEDDetected changes in this app over its tracked lifetime — each event links cause (what changed) to effect (what moved). Sorted newest first.See full history →Version history →
2026-05
🔄
Monetization changed: freemium → free
2026-03
⭐
Rating ↑ 3.40 → 4.70 (improved 1.30★)
2026-03
📈
Crossed 100 ratings — social-proof flywheel kicking in
2024-03
📈
Crossed 50 ratings — social-proof flywheel kicking in
2020-07
📈
Crossed 10 ratings — social-proof flywheel kicking in
2020-02
⭐
Rating ↓ 4.33 → 3.50 (dropped 0.83★)
2019-12
⭐
Rating ↓ 5.00 → 4.33 (dropped 0.67★)
2019-08
🚀
First tracked snapshot — initial data captured
🗣
Voice of Customer
Based on 158 reviews across 8 markets● 73% positive · ● 10% neutral · ● 18% negative · Rating drift: -1.26★ (declining — recent 50: 3.5★ vs lifetime: 4.76★)
VADER compound sentiment per quarter (−1 = fully negative, +1 = fully positive). Each point ≥ 5 reviews.
Sentiment by country (−1 to +1)
🇦🇺 AU
+0.72
🇺🇸 US
+0.62
🇮🇳 IN
+0.58
🇬🇧 GB
+0.54
🇨🇦 CA
+0.43
🇫🇷 FR
+0.25
🇧🇷 BR
+0.17
🇩🇪 DE
-0.55
Top praise themes
mood boards ×12 mood board ×8 highly recommend ×3 remove background ×3 making mood ×3 create mood ×3 please add ×3 wenn man ×3
Top complaint themes
mood board ×7 save work ×4 save button ×3 free ×11 boards ×9 images ×7 die ×7 gone ×6
Risk signals
Bug mentions: 13%
🌍
Multi-Country Performance
Available in 9 of 9 monitored markets| Market | Rating | Reviews | Current version |
|---|---|---|---|
| 🇦🇺 AU | 4.68147★ | 135 | 4.68147★ this version |
| 🇧🇷 BR | 4.84347★ | 115 | 4.84347★ this version |
| 🇨🇦 CA | 4.72028★ | 286 | 4.72028★ this version |
| 🇩🇪 DE | 4.63989★ | 361 | 4.63989★ this version |
| 🇫🇷 FR | 4.72956★ | 318 | 4.72956★ this version |
| 🇬🇧 GB | 4.7127★ | 1,079 | 4.7127★ this version |
| 🇮🇳 IN | 4.67677★ | 99 | 4.67677★ this version |
| 🇯🇵 JP | 5★ | 4 | 5★ this version |
| 🇺🇸 US | 4.75907★ | 1,681 | 4.75907★ this version |
🔔
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📝 Description
95
BU Score · Transcendent
Full revenue analysis
Read the article-style breakdown for Moodboard - Photo Video Layout: category rank, percentile, growth signal, comparable apps, and how the forecast is calibrated against verified-MRR anchors in this niche.
Similar apps in Photo & Video
About this analysis
Why medium confidence: 1,664 ratings · no founder-verified revenue (model estimate only).
❓ Frequently Asked Questions
4 answers · auto-generated from this app's public dataHow much does Moodboard - Photo Video Layout make per month?▴
Based on our ML-calibrated revenue forecast, Moodboard - Photo Video Layout earns approximately $549/mo. This is a US-storefront-equivalent estimate; global revenue can be several times larger for internationally-distributed apps. See the methodology page for the full formula and confidence bands.
What apps are like Moodboard - Photo Video Layout?▴
Browse the full Photo & Video category catalog to find similar apps with revenue, build cost, audience and tech stack data. Each /p/{slug} page also shows a Compare side-by-side widget with three peer apps from the same niche.
Who makes Moodboard - Photo Video Layout?▴
Moodboard - Photo Video Layout is published by Connor McSheffrey on the Apple App Store. See the full publisher portfolio (other apps by the same developer) via the More by developer block on the product page above.
What is Moodboard - Photo Video Layout's BU Score?▴
Moodboard - Photo Video Layout has a BU Score of 64/100 (Solid). The score combines App Store rating, ratings count, monetization model and revenue signals calibrated against founder-verified MRR anchors. See the BU Score formula.